Simple isn’t easy.
Just had a thoughtful chat with Jen Harwood, founder of Happy Hair Brush. Her journey? Beyond an incredible story of resilience she delivered a masterclass in the relentless pursuit of simplicity.
Years of research. Countless iterations. All to create what looks like ‘just a hairbrush’.
But this isn’t just a brush. It’s a revolution disguised as an everyday object:
● Curved design that mirrors the scalp’s contour
● Dual bristle combo: Boar for smoothing, nylon for detangling
● Flexible yet sturdy structure to minimize breakage
● Micro-tips for gentle scalp stimulation
● Five brush types combined into one
Result? A brush that detangles in 5-6 strokes, pain-free.
Sounds simple, right?
Wrong.
This ‘simple’ design is the culmination of:
● Years of material science research
● Countless prototypes
● Rigorous testing on all hair types
● Refining every curve, every bristle, every detail
Jen’s relentless iterations weren’t about adding features. They were about stripping away the unnecessary until only the essential remained.
The result? A product so intuitive, so effective, it feels like it should have always existed.
Every time you simplify something, you’re removing a pain point for someone else. You’re giving them back time, energy, and mental bandwidth.
And what do people value more than anything? Time, energy, and mental bandwidth.
So when you simplify, you’re not just creating value. You’re creating MASSIVE value.
It’s like trying to carve Michelangelo’s David out of a block of marble. You’re not adding anything. You’re chipping away everything that isn’t the masterpiece.
Remember: Your customer doesn’t care about your product. They care about their problem.
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