Area Ten: About Us Innovative Growth

Empowering businesses with unique digital strategies for robust growth and market differentiation.

About Us

Libertas ex Machina

Two Decades of Innovation and Growth

Leveraging 22 years of expertise, Area Ten has developed into an international team of over 130 dedicated professionals focused on delivering profitable growth across our customers across the globe.

The birth of Area Ten can be traced back to my time as the head of Search at Telstra, Australia’s largest telecom company. The frustration grew in me as monthly meetings often took this predictable turn…

Agency: Look how great our campaign is going!

Jeremy: Looking at my data, the campaign doesn’t appear to drive business growth

Agency: I understand your concern, our campaign has been performing well, but your site sucks (or some derivation of it).

Jeremy: If you know there’s a problem, why don’t you do something about it, I’m looking for a 100% not a 50% solution. I’ll assign more budget.

However, all I would get in response were sounds of crickets. No solutions, no initiative, no movement.

With all these so-called experts and specialized agencies around, not a single one could provide a holistic solution.

It became clear to me that this gap was the first inspiration for Area Ten – a digital agency built with the aim to deliver a complete solution. We would analyze the entire funnel to help businesses achieve tangible growth.

Differentiation as Survival:

Understanding the Market

During this period, I was also constantly surrounded by numerous proposals and pitches from various digital agencies.

Digging beneath the surface, however, I began to see a recurring pattern – a distinct lack of originality in approach and execution. This aligned with a sentiment Jeff Bezos voiced in his final letter to Amazon shareholders:

“Differentiation is survival, and the universe wants you to be typical.”

With everyone using similar strategies, how could we expect to outperform competitors?

This problem was not only wasting time and resources but also dousing marketing budgets in a sea of mediocrity. The recognition of this pervasive challenge served as my second source of inspiration.

Thus, Area Ten was born with a clear purpose: to be a game-changing competitive advantage for our clients, enabling them not just to survive, but to prosper in a market drowning in uniformity.

From the start, we’ve dedicated ourselves to resist the usual, to nurture uniqueness, and to strive for excellence. Our foundation is based on a technology-first approach, ensuring continuous improvement in effectiveness, efficiency, and scale.

Zero to one

Entrepreneurship in Action:

From Zero to One (several times)

What sets us apart is our ‘zero to one’ experience. We’ve ventured into the world of business creation from scratch, successfully elevating them to multimillion-dollar levels.

With a successful track record of driving seven startup businesses, six reaching the $1 million revenue mark from nil in less than 16 months, and five of them scaling to multimillion-dollar enterprises. Even the two that ended in failure have contributed critical lessons to our foundation of success.

This profound experience allows us to facilitate scalable results for businesses swiftly and efficiently.

Our Commitment

Bigger Results, Faster: Our Commitment to You

The industry is saturated with cookie-cutter strategies and re-packaged tools masquerading as unique intellectual property. Businesses often fall into the trap of mistaking familiarity for effectiveness.

They reiterate the same strategies as everyone else, expecting different results – an approach that closely aligns with the definition of insanity.

At Area Ten, we vehemently rebel against such needless complexity and ineffective conventions.

Our team understands your challenges, as we have voyaged the same treacherous waters, building several multi-million dollar businesses from the ground up.

Over our years of operation, we have successfully harnessed our proprietary AI-based technologies to drive predictable, scalable growth for businesses across a variety of industries, from ambitious startups to global brands worldwide.

At Area Ten, our focus is laser-sharp – we ensure every strategy we implement starts demonstrating results within six weeks. This commitment is not just a claim; it has been put to the test across dozens of industries around the world, consistently proving our ability to deliver our promise of ‘Bigger Results, Faster’.

Case Study

Peace Lily

  • 35%Organic traffic boost in a year
  • 37%Increase in organic revenue in a year
  • 440%Increase in Organic visibility across target KWs
Case Study

Meet Alfred

  • 3881%Increase in non-brand incremental traffic in a year
  • 52%Average increase in transactions over a year
  • 420%ROI surge in 1 year
Case Study

Pack and Send

  • 178%Surge in website traffic through targeted, strategic efforts
  • 91%Average increase in leads from targeted pages
  • 86%Monthly revenue growth due to successful SEO strategy
Case Study


  • 30%Increase in organic traffic within the first 6 weeks
  • 401%Organic traffic increase within 12 months
  • 453%Boost in organic leads over 12 months
Case Study


  • 153%Increase in Top 10 rankings in 6 weeks
  • 501%Growth in organic traffic over 2 years
  • 945%ROI surge in 2 years, outperforming paid media
Case Study


  • 198%Organic traffic improvement over 3 years in B2B niche
  • 243%Expansion in keyword rankings with dominant head terms
Case Study

  • 133Top-10 positions added in just 6 weeks
  • 747%Growth in organic traffic over 2 years
  • 303%Higher conversion rate from organic versus other digital channels
Case Study

Learn To Trade Australia

  • 20Forex terms boosted to Top-3 rankings in just 2 months
  • 63.1%Organic traffic boost within the first 4 months
  • 90.5%Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Case Study

Learn To Trade Australia

  • 20Forex terms boosted to Top-3 rankings in just 2 months
  • 63.1%Organic traffic boost within the first 4 months
  • 90.5%Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Case Study

Snap Printing

  • 887%Organic traffic growth over a consistent 5-year period
  • 2,400Top-10 positions added in a 5-year period
  • 36.9%Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Case Study


  • 419Position improvement in aggregate keyword rankings
  • 64%YoY increase in SEO traffic
  • 215%YoY sales revenue skyrocket in Credit and Identity products
Case Study


  • 172Position improvement in aggregate keyword rankings
  • 23%YoY increase in SEO traffic
  • 23%Sales revenue increase, delivering an SEO ROAS of 10.5
Case Study

Revs Check

  • 238Positions added since the SEO Programme started in December 2021
  • 78%YoY increase in SEO traffic
  • 29%Increase in SEO revenue over a year

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services.

The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity.

They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech –  Partner @ Gordon Legal

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions“

Elvin Singh – Customer Acquisition Manager @ Firstmac

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.“

Raeleen Hooper – CMO @ Snap

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – @ CreditorWatch

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us.

The Greechat team is very easy to work with and love that the team is so responsive and willing to help.

It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei –Director of Online Learning @ Kirana Colleges

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina @ Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

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