Are you a B2B marketer grappling with the constant pressure to drive more quality leads? Struggling to stand out in a crowded market where every SEO strategy seems to fall short? Finding it challenging to align your SEO efforts with the unique demands and longer sales cycles of B2B clients? These are common frustrations, and we at Area Ten understand them deeply.
Since 2014, we’ve dedicated ourselves to alleviating these exact pain points for B2B professionals like you. We’ve had privilege to work with an extensive range of B2B organisations that include Square, Employsure, Equifax, Regus, Sensis, Truelocal and a range of other SEO agencies to name a few. Our team of over 130 seasoned experts has developed specialized B2B SEO services, focusing precisely on lead generation and nurturing. We don’t just offer solutions; we provide scalable strategies designed to adapt to your specific challenges in driving more leads for your business. Let us help you turn your SEO frustrations into success.
Navigating B2B SEO can lead to a confusing array of jargon filled recommendations, most of which are ineffective. Our years of experience in the B2B sector have allowed us to identify the core variables that genuinely matter. With our targeted approach, we’re able to start delivering B2B SEO results in just 6 weeks, far surpassing the industry standard of 6-12 months.
Having serviced an extensive range of B2B organizations, including those in technology, retail, professional services, healthcare, and real estate industries, we are well-equipped to understand the core differences between conventional B2C SEO and B2B SEO. Our expertise extends globally having run successful campaigns for an extensive range of clients on every continent except for Antarctica, giving us a unique perspective on what works and what doesn’t.
Incorporating technology into our SEO approach has allowed us to evolve traditional link building into automated offsite optimization. We leverage cutting-edge tools and our proprietary technology to provide scalable content creation, amplifying exposure for both local and global brands.
Our full body SEO strategy targets head, shoulder, and long-tail keywords, achieving 10x more exposure than traditional SEO programs. Digital marketing and search engine optimization are seamlessly blended to bring tangible results.
Bigger Results in 6 Weeks, Guaranteed: Our liberating approach to SEO is tailored to get results, not busy work. Tired of playing the waiting game? Our highly skilled SEO experts, each with at least 5 years of experience, work with you directly to deliver measurable outcomes within 6 weeks.
Proven SEO Process: From deep analysis to hyper-targeted content, practical prioritization to amplification, our SEO campaign is designed to boost your website’s authority and increase visibility with sustainable, long-term results.
Area Ten has been a pioneering force in B2B SEO services since 2014. Whether you operate in enterprise, international, technical, SaaS, legal, or B2B SaaS sectors, discover how we’ve worked with businesses like yours to deliver bigger results faster, starting in just 6 weeks. Our tailored approach understands the unique SEO needs of each industry, making us the ideal partner to help scale your traffic. Contact us today or book in our SEO Fast Track, and take the first step towards achieving your goals.
B2B (Business-to-Business) SEO refers to the process of optimizing a company’s online presence to reach other businesses. Unlike B2C (Business-to-Consumer) SEO, which targets individual consumers, B2B SEO focuses on attracting and engaging business decision-makers. This often involves utilizing industry-specific keywords, creating informative content, and nurturing leads through complex, longer sales cycles.
SEO is crucial for B2B for several reasons:
Finding the right B2B SEO agency requires careful consideration of several factors:
In-depth, informative content that educates the audience is often preferred in B2B SEO. This includes whitepapers, case studies, industry reports, and detailed blog posts that address specific business challenges and solutions.
B2B SEO experts often focus on metrics like lead quality, engagement, relationships built, and long-term tracking of interactions. They utilize advanced analytics to understand and align with the unique behaviors and interests of the business audience. Depending on the length of the sale cycle it’s also possible to measure SEO success by revenue contribution.
Link building in B2B SEO helps in building authority and credibility. AI driven offsite optimization, as evolved from traditional link building, allows businesses to accelerate authority that enhance organic search visibility.
The table below highlights some fundamental differences between B2B and B2C SEO: These differences guide our unique approach to B2B SEO strategy, emphasizing keyword research, technical SEO, offsite optimization and tracking.
| Aspect | B2B SEO | B2C SEO | Impact on Approach & Tracking |
| Target Audience | Other businesses | Individual consumers | B2B requires understanding specific industry needs, while B2C focuses on personal preferences. Tracking must align with audience behaviors and interests. |
| Sales Cycle | Longer, complex sales cycles | Shorter, more direct sales cycles | B2B SEO must nurture leads through content, requiring extensive tracking of interactions. B2C often tracks immediate conversions. |
| Keywords | Industry-specific, technical terms | General, user-friendly terms | B2B targets niche keywords that professionals search for, requiring specialized tracking. B2C focuses on broader terms, with tracking aligned to consumer behavior. |
| Content Type | In-depth, informative content | Engaging, entertaining content | B2B focuses on educating the audience, tracking engagement over time. B2C emphasizes immediate appeal and tracks quick responses. |
| Decision-Makers | Multiple decision-makers | Often a single decision-maker | B2B requires an understanding of various roles in a purchase decision, tracking multiple interactions. B2C simplifies tracking with fewer decision-makers. |
| Conversion Goals | Leads, relationships | Sales, immediate conversions | B2B aims to build relationships, requiring tracking over a longer term. B2C aims for quick conversions, requiring immediate and short-term tracking. |
| Metrics & Analytics | Focus on lead quality, engagement | Focus on sales volume | B2B tracks metrics like lead quality and content engagement over time. B2C emphasizes immediate sales metrics, tracking short-term goals like customer acquisition. |
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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