Paid Media Agency
that delivers
Bigger Results, Faster

We Fast Track profitable growth through our integrated Paid Media approach across channels and down the funnel with custom tech that starts delivering results in 6 weeks

Trusted By Start- Ups To Industry Leaders The World Over (22 years of Expertise > 130+ Professional > Global Experience)

Unearthing the New Era

Resurrecting Success in a Drying Digital Marketing Landscape

  • Do you fondly remember the golden age when Google and Facebook Ads were a deluge of sales opportunities?
  • A time when the floodgates were wide open, and business flowed in freely, washing over you with the sweet satisfaction of success?
  • Yet today, do you find yourself standing in the stark reality of the present, watching the once roaring river of opportunity gradually reduced to a trickle?
  • Is the relentless tide of Cost Per Click inflation and mounting competition tightening the tap, threatening to dry up your stream of success?

For over a decade we’ve pulled countless marketing budgets back from the brink of a slow death by uncovering new, untapped wells of opportunities. The key? You need to know where to dig. You need the right tools.

Our Triple-T Approach to Success

Transparency, Technology, and Tenacity

Transparency is our compass.

We reject the industry norm of hiding real campaign performance behind a smokescreen of blended ROAS. We believe in accountability, and we report on non-brand campaigns to show you the true picture.

We embrace technology.

Our proprietary technology platform enhances the native capabilities of platforms like Google Ads. It takes us beyond the human limitations, achieving a level of optimization precision and scale unheard of before.

Unlock Limitless Opportunities with Technology and Expertise:

Escalating Your Campaign to New Heights

Scaling is in our DNA. We manage accounts that spend a massive $2.1 million a month. And we've perfected the art of maintaining, and even enhancing performance as we grow an account.

Embrace Change and Rediscover Profitability

Revolutionize Your Marketing with Our Proven Fast Track Program

You’ve heard it before: the definition of insanity is doing the same thing over and over again and expecting different results. If you’ve been using the same tools, the same approach, and you’re still battling those soaring CPCs and dwindling returns, maybe it’s time for a fresh perspective.
Book our Fast Track program now and we’ll demonstrate how we can improve performance within just 6 weeks like we’ve been doing for over a decade for ambitious startups and established brands.

Case Study

Peace Lily

  • 35%Organic traffic boost in a year
  • 37%Increase in organic revenue in a year
  • 440%Increase in Organic visibility across target KWs
Case Study

Meet Alfred

  • 3881%Increase in non-brand incremental traffic in a year
  • 52%Average increase in transactions over a year
  • 420%ROI surge in 1 year
Case Study

Pack and Send

  • 178%Surge in website traffic through targeted, strategic efforts
  • 91%Average increase in leads from targeted pages
  • 86%Monthly revenue growth due to successful SEO strategy
Case Study

Marketplacer

  • 30%Increase in organic traffic within the first 6 weeks
  • 401%Organic traffic increase within 12 months
  • 453%Boost in organic leads over 12 months
Case Study

BoozeBud

  • 153%Increase in Top 10 rankings in 6 weeks
  • 501%Growth in organic traffic over 2 years
  • 945%ROI surge in 2 years, outperforming paid media
Case Study

eFax

  • 198%Organic traffic improvement over 3 years in B2B niche
  • 243%Expansion in keyword rankings with dominant head terms
Case Study

Prezzee.com.au

  • 133Top-10 positions added in just 6 weeks
  • 747%Growth in organic traffic over 2 years
  • 303%Higher conversion rate from organic versus other digital channels
Case Study

Loans.com.au

  • 438Top-10 positions added in less than a year
  • 422%Year-on-Year organic traffic increase in 10 months
Case Study

Learn To Trade Australia

  • 20Top Forex terms boosted to Top-3 rankings in just 2 months
  • 63.1%Organic traffic boost within the first 4 months
  • 90.5%Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Case Study

Snap Printing

  • 887%Organic traffic growth over a consistent 5-year period
  • 2,400Top-10 positions added in a 5-year period
  • 36.9%Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Case Study

Equifax

  • 419Position improvement in aggregate keyword rankings
  • 64%YoY increase in SEO traffic
  • 215%YoY sales revenue skyrocket in Credit and Identity products
Case Study

Carhistory

  • 172Position improvement in aggregate keyword rankings
  • 23%YoY increase in SEO traffic
  • 23%Sales revenue increase, delivering an SEO ROAS of 10.5
Case Study

Revs Check

  • 238Positions added since the SEO Programme started in December 2021
  • 78%YoY increase in SEO traffic
  • 29%Increase in SEO revenue over a year

What Our Clients Say

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.“

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity.

They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.“

Andrew Grech –  Partner @ Gordon Legal

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions“
Elvin Singh – Customer Acquisition Manager @ Firstmac

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.“

Dean Kim – Operations Manager @ Peace Lily

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.“

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.“

Adrian Mezzina – @ Schreuders

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden –  Head of Performance Marketing & Digital Partners

Area Ten has been an invaluable partner for our Edventure Co brands. They delivered tangible SEO results for Everthought and Plain English Foundation within the first month, and impressively, the improvements in rankings, traffic, and leads continued to grow steadily over time. Their dedication to going above and beyond makes them a trusted partner I highly recommend for anyone seeking systematic and sustained SEO growth.

Helene Prio – Head of Marketing @ EdventureCo

Area Ten has been managing Everthought’s paid media campaigns for almost three years, consistently demonstrating exceptional customer service and delivering outstanding results. Over the past year alone, we have seen remarkable improvements: leads increased by +2,880%, conversion rates improved by +7,811%, and cost per lead decreased by -98.8%. Their commitment to excellence and consistent performance make them a valued partner in our marketing efforts.

Helene Prio – Head of Marketing @ Everthought

In just under two months since partnering with Area Ten for our SEO needs, we witnessed remarkable improvements in our rankings. This boost in visibility quickly translated into increased traffic, which we soon saw reflected in our ecommerce revenue growth. Their systematic approach to enhancing our digital performance continues to deliver impressive results. We couldn’t be happier and highly recommend their services.

Alicia Foster – Marketing Manager @ Frontier Pets

The Area Ten team were highly recommended to us and we understand why. As they promised they started showing clear SEO performance improvements within 6 weeks of starting. Despite the high level of competition in our part of the finance industry, in just a few months not only have they delivered a 33% improvement in organic traffic but also delivered quality traffic that converts at a higher rate. This has helped push SEO to become our biggest and most cost effective acquisition channel. I highly recommend the team and their unique set of technology.

Justin Brady – Director – Marketing @ OnDeck

Area Ten have been an trusted partner in our growth for several years driving consistent performance through SEO, PPC and 24/7 Live Chat Sales. I cannot speak highly enough of their professionalism and uncompromising focus on commercial outcomes for us. I would recommend them without hesitation.

Sadiq Merchant – Chief Operating Officer @ Upskilled

Ready For Bigger SEO Results, Faster?

Hands-on expertise.

Work directly with our industry veterans. No extra management layers.

Results in just 6 weeks.

Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.

Trusted by many

Since 2014, we’ve helped hundreds of local and global businesses establish authority, win trust and scale with search.

Frequently Asked Questions

The time it takes to see results from a pay-per-click (PPC) campaign can vary significantly depending on several factors, such as the industry’s competitiveness, the quality of the ads and landing pages, the targeting settings and the campaign budget. Generally, you can expect to see initial results within a few days to a couple of weeks of launching the campaign. However, it’s important to note that optimising and refining the campaign for maximum performance may take several weeks or even months.

To see results more quickly, consider the following:

  • Conduct thorough keyword research to identify relevant and high-intent keywords.
  • Develop compelling ad copy that resonates with your target audience and highlights your unique selling points.
  • Design user-friendly and conversion-focused landing pages that align with the ad messaging.
  • Set appropriate targeting parameters, such as location, demographics, and device types.
  • Monitor and adjust the campaign budget and bids based on performance data.
  • Continuously analyse and optimise the campaign to improve performance over time.

Remember that PPC is an ongoing process, and it’s essential to regularly monitor, evaluate and optimise your campaigns to achieve the best possible results.

Measuring the success of your PPC campaign involves tracking and analysing key performance indicators (KPIs) that align with your business goals. Here are some important KPIs to consider when evaluating your PPC campaign’s performance:

  • Click-through rate (CTR): This metric indicates the percentage of users who click on your ad after seeing it. A higher CTR generally suggests that your ad copy and targeting are relevant and appealing to your audience.
  • Conversion rate: The percentage of users who complete a desired action (e.g., making a purchase, filling out a form, or signing up for a newsletter) after clicking on your ad. A higher conversion rate indicates that your landing pages and ad copy are effectively driving users to take the desired action.
  • Cost per click (CPC): the average amount you pay for each click on your ad. Monitoring and optimising CPC can help you achieve better results with your budget.
  • Cost per acquisition (CPA): the average cost of acquiring a new customer or lead through your PPC campaign. This metric helps you understand the overall return on investment (ROI) of your campaign and identify areas for optimisation.
  • Return on ad spend (ROAS): calculates the revenue generated from your PPC campaign divided by the total ad spend. A higher ROAS indicates a more profitable campaign.
  • Quality Score (Google Ads metric): measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower CPCs and better ad positions.
  • Impression share: the percentage of times your ad was shown compared to the total number of eligible impressions. A higher impression share suggests that your ads are competitive and visible to your target audience.
  • To effectively measure your PPC campaign’s success, set up conversion tracking and goals within your chosen advertising platform (e.g., Google Ads or Microsoft Advertising). Regularly review and analyse these KPIs to identify trends, areas of improvement, and opportunities for optimisation. By doing so, you can refine your campaign strategy, improve its performance, and maximise your ROI.

Area Ten is a performance martech and services agency that can help you create a comprehensive PPC plan and set the right parameters for measuring PPC success. 

During the onboarding process with a PPC agency, you can expect several steps to ensure a smooth transition and a strong foundation for your campaigns. These steps typically include the following:

  • Introduction and discovery: The agency will hold an introductory meeting or call to learn more about your business, objectives and expectations. They may ask for information about your target audience, competitors, unique selling points, and past marketing efforts.
  • Access and setup: The agency will request access to your existing advertising accounts (e.g., Google Ads, Microsoft Advertising) or create new ones if necessary. They may also request access to your website’s analytics tools (e.g., Google Analytics) to monitor performance and gather insights.
  • Audit and analysis: If you have existing PPC campaigns, the agency will likely perform an audit to assess their performance, identify areas for improvement, and recommend optimisations. They may also analyse your website, landing pages, and competitors to inform their strategy.
  • Keyword research and strategy development: The agency will conduct comprehensive keyword research to identify relevant, high-intent keywords to target in your campaigns. Based on this research and the insights gathered during the discovery phase, they will develop a tailored PPC strategy that aligns with your goals and budget.
  • Ad copy and creative development: The agency will craft compelling ad copy and creatives, such as images or videos, to resonate with your target audience and drive engagement.
  • Landing page creation or optimisation: The agency may recommend creating new landing pages or optimising existing ones to ensure they align with your ad messaging and are designed for optimal conversion.
  • Campaign setup and launch: The agency will configure your campaigns, including targeting settings, ad groups, keywords, bids, and budgets, and then launch them.
  • Reporting and communication: The agency should establish a communication plan that outlines the frequency and format of performance updates, meetings, and reports. Regular communication ensures that you stay informed and can provide feedback as needed.
  • Ongoing optimisation: Once the campaigns are live, the agency will monitor their performance, analyse data, and make ongoing optimisations to improve results and achieve your goals.
  • Throughout the onboarding process, maintaining clear and open communication with the agency is crucial to ensure that your needs and expectations are met, and the partnership is successful.

At Area Ten, we ensure smooth onboarding through the following vital processes:

  • the PPC Brief, which the client needs to complete for us to thoroughly understand their business objectives and KPIs;
  • the strategy and PPC Plan, which is usually stamped down through a client kick-off session, wherein we discuss the PPC brief together with the client and establish the foundational campaign strategy/plan; and
  • a three-months-and-beyond PPC roadmap for short-term, project-based clients through a fortnightly breakdown of planned milestones.

  • Area Ten offers services across multiple PPC platforms, not just AdWords (now more commonly known as Google Ads). These platforms include Microsoft Advertising (formerly Bing Ads), Facebook Ads, LinkedIn Ads, Twitter Ads and other industry-specific or niche platforms.
  • When choosing a PPC agency or service provider, it’s essential to ensure they have expertise and experience in managing campaigns across the platforms that best suit your business needs and target audience.
  • Each platform has its unique features, targeting options and audience demographics, so working with a provider skilled in multiple platforms can help you maximise your PPC campaign’s effectiveness and reach.

Reach out to an experienced performance marketing technology and services agency to learn more.

  • At Area Ten, we believe in communicating campaign results to our clients in the most transparent and effective way possible. 
  • We create weekly and monthly Looker Studio dashboards and report on the metrics that are most valuable to the client. 
  • Additionally, the monthly report also contains a summary of the month’s results compared to the previous month (current year and previous year). PDF versions of monthly reports are sent to each client during the first week of each month.
  • We understand that each client is unique — no one size fits all. We make sure that our clients receive a tailored reporting experience, even if it means integrating their CRM lead data into the Looker Dashboards for the most accurate view of results.

  • The Google Ads account is typically owned by the individual or business that creates it. 
  • When working with a PPC agency or service provider, it’s crucial to ensure that the account is created under your company’s name and email address and that you retain ownership and administrative access. 
  • This ensures that you have full control over your account, can monitor the performance of your campaigns, and retain access to your historical data even if you decide to change agencies or manage your campaigns in-house.
  • When you grant a PPC agency access to your Google Ads account, you can assign different levels of access permissions, such as ‘admin’, ‘standard’, ‘read-only’ or ‘email-only’.
  • This allows the agency to manage and optimise your campaigns without compromising your account’s ownership and control. It’s best practice to grant the agency the necessary level of access to perform their tasks effectively while ensuring you retain overall control of the account.

      • Area Ten will provide ongoing management of the PPC account at a minimum monthly fee, upon signing the contract with us.
      • We also help the client in setting up their account. This comes at no additional cost and is covered by the monthly management fees.

      • Area Ten welcomes all businesses seeking an account audit or free assessment prior to partnering with us. We will conduct a general hygiene-level audit of your account and propose basic recommendations. 
      • A detailed analysis can be provided on a once-off fee.

        We understand that partnering with an agency can be expensive and time-consuming. Area Ten can ensure that you get the best value and ROI for your money.

        Claim your FREE SEO Audit now