Technical SEO can seem like a labyrinth, especially for larger sites. However, search engines like Google are becoming adept at finding and understanding information on websites, and many content management systems (CMS) have been built with SEO in mind. It may not be as difficult as it used to be, but it still sets an essential foundation, particularly for large sites where small issues can quickly snowball.
For over a decade, our Technical SEO Agency has successfully executed SEO across every major CMS, including custom ones. We believe that a successful SEO strategy is built on strong content and authority, with technical SEO providing the robust foundation these other initiatives need. We understand it’s very easy to get drowned by an endless list of recommendations written in confusing terminology and jargon. The reality is that most recommendations are a waste of time. Our years of experience have taught us to focus on core variables, enabling us to start delivering SEO results in just 6 weeks, far ahead of the industry standard of 6-12 months.
Our heavy focus on programmatic SEO enables our proprietary technology to generate thousands of self-optimizing, dynamic pieces of content at scale using technical SEO best practice. This targets all questions that potential customers have about the products and services that businesses sell. Combined with our international team of industry experts, we consistently deliver bigger SEO results, faster, often starting in just 6 weeks.
Book in our SEO Fast Track, and we’ll share exactly how we’ve worked with businesses like yours in the eCommerce, enterprise, healthcare, lawyer, and marketplace sectors to deliver bigger organic results faster. We go far beyond SEO technical audit to provide you with a strong and scalable foundation for SEO success. Our experience covers an extensive range of industries, including specialized areas like healthcare and lawyer SEO, as well as broader marketplace strategies, ensuring success across various international markets.
With a history in SEO since 2014 and a team of over 130 specialists, we have fine-tuned our Technical SEO Audit process to address the following key areas and beyond where necessary:
| Category | Element | Description |
| Crawlability and Indexing | Robots.txt File | Ensuring no blocks in crawling; providing guidance to search engines. |
| XML Sitemaps | Providing clear sitemaps to guide search engines through the site structure. | |
| Internal Linking | Effective linking to help search engines navigate the site. | |
| Website Speed and Performance | Page Load Time | Optimizing elements for faster loading. |
| Server Response Time | Quick server response. | |
| Mobile Optimization | Responsive Design | Accessibility and user-friendliness across different devices. |
| Secure and Accessible Website | SSL Certificate | Utilizing HTTPS for a secure connection. |
| Clear URL Structure | Using clear and user-friendly URLs. | |
| Duplicate Content | Canonical Tags | Avoiding duplicate content issues. |
| Content Optimization | Unique content on each page. | |
| Structured Data Markup | Schema Markup | Providing extra information about content to search engines. |
| International SEO | Hreflang Tags (if applicable) | Guiding to the correct language version of a page. |
| Error Handling | 404 Errors | Properly managing error pages or redirects. |
| 301 Redirects | Properly implementing redirects where necessary. | |
| Core Web Vitals | User Experience Metrics | Performance on metrics like LCP, FID, and CLS. |
| Alt Text for Images | Image Optimization | Descriptive alt text for images to enhance understanding. |
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
Book a free video consultation below to see how your SEO & Paid Media campaigns are performing against global benchmarks in your industry.
We’ll uncover tangible opportunities to grow your business in just 6 weeks, including:
Work directly with our industry veterans. No extra management layers
Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
Consider experience, strategies, tools, and timeframes. An experienced SEO provider like Area Ten should focus on high-impact areas to start delivering results within 6 weeks. Our proven process, prioritization, and cutting-edge technology make SEO a tangible, accelerated investment.
Technical SEO lays the groundwork for a site’s visibility in search engines. By ensuring that search engines can crawl and index the site efficiently, it supports other SEO efforts like content optimization and link building. For CEOs and Marketing Managers, understanding the vital role of technical SEO can lead to informed decisions and investment in this foundational aspect of SEO strategy.
Mobile optimization ensures that a website performs well across various mobile devices. With Google’s mobile-only indexing, a mobile-friendly websites is critical for SEO performance i.e. it has a significant impact on rankings.
While Technical SEO can provide quick wins, on its own the full impact of changes might take several weeks or even months to materialize. This can be greatly accelerated to just 6 weeks when combined with a comprehensive content and offsite optimisation strategy.
Yes, by improving site speed, user experience, mobile responsiveness, and other technical factors, a site can provide a smoother journey for visitors, increasing the likelihood of conversions. This alignment between technical aspects and business goals makes it essential for decision-makers to invest in this area.
Technical SEO ensures that search engines can effectively crawl, interpret, and index the site’s content. By creating a strong foundation, it allows content strategies and off-site SEO (such as link building) to perform optimally.
The cost of a technical SEO audit varies based on the complexity of the website, the depth of the audit, and the expertise of the agency or individual conducting it. It is crucial to ensure that the scope of the audit aligns with your specific needs and budget.
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