Organic SEO Agency Services and Technology

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SEO agency in Melbourne


Are you exhausted by slow progress with your current Organic SEO Consultants? Frustrated by the endless jargon and unclear timelines? Feel like you’re always stuck in the “waiting game,” desperate to see substantial improvements in your organic rankings? You’re not alone, and it’s time for a change.

Organic SEO services are distinct from their PPC counterparts. While PPC focuses on ad placements, Organic SEO aims at boosting your rankings in the search engine’s natural results. Organic SEO Agencies like Area Ten specialize in understanding what your customers are searching for, delivering that information effectively, and ensuring search engines can find it easily. The ultimate goal? To make you a trusted source in your industry.

Why Choose Area Ten?

We have been at the forefront of the SEO landscape since 2014. With over 130 experienced team members, we offer comprehensive organic [SEO agency] services to a broad spectrum of clients—ranging from B2C and B2B companies to charitable organizations. Local names like The Iconic, Kmart and Telstra to global brands like Pfizer, News Corp, and Experian have trusted us not only for strategic advice but also for precise execution, ensuring success in as little as 6 weeks compared to the industry standard of 6-12 months. We’re more than just SEO Consultants, we are a full-service SEO accelerator. 

Leveraging CMAX™ for Scalable, Optimized SEO

What truly distinguishes us is our integration of CMAX, our proprietary [programmatic SEO] platform. This platform excels in generating vast volumes of self-optimizing [seo content] at scale. The platform’s capability to intelligently target a full range of keywords—including head, shoulder, and long-tail queries—enables us to gain a remarkable level of exposure, significantly amplifying your digital marketing efforts. By also automating offsite optimization activities, CMAX advances beyond the limitations of traditional link building methods. 

Key Elements of Our SEO Strategy

  1. Analysis: A comprehensive understanding of your business objectives and potential growth.
  2. Keyword Prioritization: Our SEO specialists utilize cutting-edge keyword research to identify high-impact opportunities.
  3. Hyper-Targeted Content: Our content creation process uses AI assistance to achieve maximum coverage for your target audience.
  4. Practical Prioritization: Our technical SEO audit homes in on quick and impactful wins.
  5. Amplification: Advanced onsite and offsite optimization technology ensures long-term, sustainable results.

Drive Organic SEO Results, Fast

Our approach to SEO is geared towards producing tangible results swiftly, even in specialized sectors like healthcare and medical. We work across all CMS systems, including custom implementations, with specialized strategies for platforms like WordPress and Shopify. Our eCommerce and B2B approach to organic SEO are data-driven and spearheaded by seasoned experts who focus on high-impact activities. This unique approach is amplified by our technology-driven execution, turning your SEO campaign into a performance powerhouse.


User Experience(UX) General emphasis on readability and navigation Focus on navigation, site speed, and conversion optimization eCommerce UX must consider the purchase journey, which often requires a more intricate design to guide users to checkout.
Local Seo May include local information for businesses Less emphasis on local, more on global reach Regular B2C SEO might have a localized approach, while eCommerce aims for a wider audience, impacting strategies like Geo-targeting.
Mobile Optimization Important but may not be central Essential due to high mobile shopping rate eCommerce must prioritize mobile optimization due to a higher percentage of users shopping through mobile devices.
Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

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Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions

Choosing an Organic SEO agency involves several key variables:

  1. Experience: Look for agencies that have a proven track record.
  2. Technology: Agencies with proprietary technology is a strong demonstration of deep IP which translates to a more differentiated strategy
  3. Timeframes: While SEO is a long-term investment, a seasoned SEO agency should be able to start delivering results in no more than 6 weeks.

To find a good SEO consultant who fits your needs:

  1. Determine Your Requirements: Understand if you need strategic insights, advice, or full execution support.
  2. Search and Research: Look for consultants with proven experience in SEO strategy and recommendations.
  3. Evaluate Expertise: Assess their ability to provide personalized strategies without necessarily handling execution.
  4. Consider Collaboration with Agencies: If execution support is needed, consider how the consultant might collaborate with an agency.
  5. Interview and Review: Assess their approach, ask for references, and evaluate costs, keeping in mind your specific needs for strategy versus execution.

When speaking with SEO consultants, consider the following questions:

  • What is your focus: strategy, recommendations, or execution?
  • How have you assisted businesses like mine with SEO strategy?
  • How would you collaborate with an agency if execution is needed?
  • Can you provide references showing success in SEO advising?

An SEO consultant typically concentrates on:

  • Strategic Planning: Creating tailored SEO strategies and recommendations.
  • Analyzing and Advising: Identifying opportunities and providing expert guidance.
  • Collaborating on Execution: If needed, working with an agency to ensure that strategies are implemented effectively.
  • Monitoring and Reporting: Keeping track of progress and adapting strategies as needed, with a primary focus on planning rather than implementation.

Costs for SEO consultants can vary but generally focus on planning, advice, and recommendations rather than full execution. They may charge based on the complexity of the strategy needed, with fees reflecting their specialized expertise in crafting tailored SEO strategies.

Choosing between an SEO consultant and an agency depends on your needs:

  • For Strategic Insights: If you need detailed analysis, strategy, and recommendations, an SEO consultant may be ideal.
  • For Full Execution: If you need comprehensive support, including strategy and execution, especially for larger sites, an agency might be the best choice.
  • Evaluate Collaboration: Consider how a consultant might collaborate with an agency if both strategic insights and execution are required.

Understanding the distinction between the roles of SEO consultants and agencies is essential to select the right professional. While consultants are experts in devising strategies and providing advice, agencies offer the additional advantage of execution, particularly vital for larger sites and more complex projects. By assessing your specific needs and understanding these differences, you can make an informed choice that aligns with your goals.

Organic SEO refers to the practices aimed at enhancing your website’s visibility in the natural or “organic” search engine results. This differs from paid advertising options like PPC (Pay-Per-Click). Organic SEO encompasses various elements such as keyword research, on-page optimization, content creation, and offsite strategies like link building. The objective is to improve your site’s relevance and authority, thereby boosting its rankings for specific search queries.

The term “better” can be subjective as it largely depends on your specific goals, budget, and timeline. Organic SEO is generally considered a long-term investment that can provide sustainable growth and credibility. Once you rank high in organic searches, the cost per acquisition typically decreases. However, paid advertising, like PPC, offers immediate visibility and is excellent for short-term campaigns or launching new products. Most successful digital marketing strategies employ a blend of both to maximize exposure and ROI.

To attract organic traffic, you’ll need a multi-faceted SEO strategy, encompassing:

  1. Keyword Research: Identify the terms your target audience is searching for.
  2. Content Creation: Produce valuable and relevant content that answers these queries that target full range of Head, Shoulder and Longtail terms relevant to your target market.
  3. On-Page Optimization: Ensure that elements like meta descriptions, titles, and headers are well-optimized for your target keywords.
  4. Offsite Optimization: Build high-quality backlinks and or use AI based technologies like OMAX.
  5. Technical SEO: Make sure your website is mobile-friendly, has fast loading speeds, and is free of errors that could impede search engines from crawling and indexing it.
  6. Monitoring: Use tools like Google Analytics to track your performance and adjust your strategy as needed.

No, organic SEO is far from dead. While the landscape has certainly evolved due to changes in search engine algorithms and user behavior, the core principles remain the same. Quality content, strong authority, and a well-structured website are still crucial for achieving high organic search rankings. Organic search continues to be a significant source of web traffic and is often considered more trustworthy than paid advertising. The tactics have changed, but the objective remains: to provide valuable, relevant content that meets the user’s needs.

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