Struggling to make your law firm visible in a sea of competitors? Is complying with legal regulations in SEO causing a headache? Need to connect with clients on a local and global scale but unsure how to proceed? Lawyer SEO presents a unique set of challenges that require specialized solutions.
For over a decade we’ve worked with a range of national and state-focused legal service companies such as Employsure, Turner Freeman, and even legal marketplace Lawpath to name a few. Given content related to legal topics and services can have an impact on people’s lives (termed Your Money Your Life by Google), Lawyer or Law Firm SEO has an extra layer of care that needs to be invested in. Not only does it engage with the audience, but it also complies with established guidelines. Extra layers of QA are needed in the keyword selection and content writing process.
Since 2014, we have grown to a team of over 130 SEO experts, specialists, and strategists who have executed successful campaigns across various industries and international markets.
We emphasize a technology-first approach to Lawyer/Law firm SEO, with a heavy focus on programmatic SEO. Our proprietary technology generates thousands of pieces of self-optimizing, dynamic content at scale, targeting all the questions that potential customers have about the products and services that businesses sell. This technology has been successfully used by legal service businesses globally and explains how we’re able to consistently deliver bigger SEO results, faster, starting in just 6 weeks.
Amplify your exposure with our full body SEO strategy, scalable content creation, and proprietary technology. Whether your legal business is in the B2C, B2B, enterprise or SaaS verticals we have tailored solutions for you. Contact us or book an SEO Fast Track to discover how we’ve worked with businesses like yours to deliver organic results starting in just 6 weeks. We go beyond just recommendations; we ensure proper execution for bigger SEO results, faster.
The following aspects distinguish Lawyer SEO from Regular SEO and explain the significance in our approach:
|Aspect||Lawyer SEO||Regular SEO||Significance in Lawyer SEO Approach|
|Target Audience||Targets individuals seeking legal information or services.||Targets a general audience with various interests.||Focus on understanding legal needs, specific areas of law, and tailoring content and keywords to engage potential clients.|
|Keyword Selection||Keywords centered around legal terms, services, and specific practices.||Keywords are broad and can span different industries.||In-depth research on legal-specific terms is essential, requiring a precise understanding of legal jargon and user queries that may differ by location.|
|Content Regulation||Must comply with legal and ethical guidelines within the jurisdiction.||Usually no specialized regulations.||Thorough review of content with legal teams to ensure accuracy, compliance with laws, ethics, and jurisdictional regulations.|
|YMYL and E-E-A-T Criteria||Falls under YMYL; E-E-A-T is vital due to the financial and legal impact.||Not subject to stringent E-E-A-T requirements.||Greater focus on fulfilling E-E-A-T criteria through credible content, proper citation, collaboration with legal experts, and adherence to industry guidelines and best practices.|
|User Intent||Users seek legal advice, representation, or understanding of legal matters.||Varied intentions, including shopping, information, etc.||Content should be factual, detailed, and client-centric, using clear legal language and providing actionable insights or solutions.|
|Local SEO Importance||High importance of local SEO for law firms to reach nearby clients.||Local SEO might not be crucial for all businesses.||Greater focus on geo-targeting, local keywords to ensure visibility to potential local clients seeking legal services that are contextual to the jurisdiction of the local area.|
|Reputation Management||Critical due to the sensitive nature of legal issues and client trust.||Reputation management is important but not always critical.||Active reputation management to handle reviews, client testimonials, and online perception, given the trust-sensitive nature of law.|
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
When seeking an SEO agency for your law firm or legal practice, extensive experience working in compliance-heavy industries like medical, and finance is key. Consider not only the agency’s reputation and ranking factors but also their proven ability to deliver results within no more than 6 weeks. An experienced SEO provider will understand your business’s unique needs and will align their SEO strategy, platform, and tools to achieve your goals.
Lawyer SEO adheres strictly to laws and ethical guidelines related to advertising and promoting legal services. Collaboration with legal professionals, compliance teams, and a thorough understanding of relevant local regulations are essential to ensure that all content aligns with relevant rules and best practices. From keyword research and selection to the content creation process, we follow strict guidelines to gain engagement and approval from all relevant stakeholders.
Building trust and authority in the legal space is paramount for sustained SEO success. Lawyer SEO, guided by the principles of E-E-A-T (Experience, Expertise, Authority, Trust), may involve the inclusion of court rulings, legal citations, credentials, and thought leadership articles to establish authority. Supporting this is offsite optimization (aka link building), facilitated through our proprietary software system that’s used by an extensive range of law firms to accelerate SEO results.
Lawyer SEO is a vital component of a law firm’s comprehensive marketing strategy. It aligns with other marketing channels by ensuring consistent messaging, visuals, and user experience across all platforms. Collaboration with other marketing/agency teams allows for an integrated approach that enhances brand image, drives organic traffic, and converts potential clients into loyal customers. We work closely with other marketing experts to create synergies that maximize reach and impact with the target market.