A Guide To The Best SEO Tools For Shopify

by Jeremy Tang

From leveraging Google’s suite to exploring third-party solutions, this article delves into the best SEO tools for Shopify that will help provide insights on optimizing your online store. It introduces Area Ten’s technology-first approach that empowers Shopify store owners to experience bigger SEO results, faster.

Table Of Contents:

Standing Out in the Shopify Crowd

With over four million websites using Shopify, how do you make sure your store captures the attention it deserves? It goes without saying that you need all the help you can get, and this is where the best SEO tools for Shopify come into play. But in a market flooded with tools each claiming to boost your SEO, how can you identify which ones truly deliver results?


At Area Ten, we’ve sifted through the multitude. As you read along, you’ll discover the top tools that can help propel your online store to new heights.

How Does SEO Work for Shopify?

Understanding SEO is similar to mastering a strategic game of question and answer. 

This game begins with identifying the questions your potential customers are typing into search engines. Armed with these insights, you need to deliver accurate, precise answers. The better your website responds to these queries and the more questions you answer, the higher your rankings will soar. This leads to increased organic traffic and, ultimately, more conversions.

For Shopify, this game takes a unique twist. Here, your audience isn’t just looking for information; they’re seeking products that resolve their specific needs or pain points. The keywords shift from general queries like “how to” or “best ways to” to more targeted phrases such as “buy online” or “quick delivery.” 

But the goal is the same: to be seen, and to be seen first. When someone searches for something you offer, you want your store to appear prominently in search engine results, which ultimately leads to ecommerce business growth. 

But what do tools have to do with Shopify?

How SEO Tools Can Help

Shopify stores often encounter common SEO issues that aren’t typical of conventional SEO. These may include:


  • Duplicate Content Management: Shopify automatically generates new pages for each product variant, which can create multiple URLs for the same item. This often leads to duplicate content. 
  • No Trailing Slash Redirect: By default, Shopify generates URLs without a trailing slash (“/”) at the end. Since users can access the same page even if they add a trailing slash, search engines might interpret these similar URLs as duplicate content.
  • Canonical URL Optimization: To prevent duplicate content, Shopify auto-generates canonical tags. These are crucial in telling search engines the version of a page you want it to crawl. However, Shopify doesn’t always accurately establish these navigational markers, potentially leading to issues in how search engines crawl and index certain page versions.
  • Breadcrumb URLs: Breadcrumbs serve as key navigational elements on a website, helping users and search engines trace their current location and the path back to higher-level pages. Incorrect breadcrumb URLs are common in Shopify and may harm user experience and search engine indexing.
  • Sitemap Accuracy: An accurate sitemap is vital for search engines to discover all the pages on your site. Shopify automatically generates this for you, but there may be times when it might not be comprehensive, potentially omitting some pages or including ones you’d prefer to remain unindexed.


Given all these common challenges, navigating Shopify’s SEO landscape requires more than just general SEO knowledge; it demands a deeper understanding of your specific platform and tools designed to address its unique requirements.


Leveraging the best SEO tools for Shopify can assist you in overcoming these challenges. And when you want your store to rank highly on Google, what better way to enhance your SEO than by utilizing the search engine’s own suite of tools?

Google’s Best SEO Tools for Shopify

Google Keyword Planner


For Shopify store owners, the journey to SEO success starts with identifying the right keywords. 

Google Keyword Planner is a robust tool that offers critical data on search volume and competition for thousands of key terms. It can help you pinpoint relevant keywords that perfectly align with your product offerings. It also provides a plan forecast that shows the expected conversions, clicks, or impressions for your selected keywords, helping to refine your content strategy.


Google Trends


You can use Google Trends to delve into the popularity of specific terms. This tool is invaluable for Shopify stores for its capability to offer insights into market trends and seasonal fluctuations. By leveraging this tool, you can craft a strategy that’s timely and deeply resonant with current consumer interests and behaviors, ensuring that your SEO efforts are both relevant and impactful.


Google Search Console


Google Search Console stands as one of the best SEO tools for Shopify, which allows you to monitor and enhance your site’s visibility in Google search results. More importantly, it helps address the persistent challenges in Shopify: ensuring that search engines can accurately crawl your sitemap and verify the correctness of your links. 


This tool helps identify and fix issues related to site indexing, helping Google have an up-to-date view of your site. It also sends alerts for any detected problems, allowing you to promptly address and correct them so you can maintain the health and search performance of your Shopify store.




Lighthouse provides comprehensive audits of the user experience and performance of your store’s website. This open-source tool, a web extension developed by Google, delves into key aspects like accessibility and SEO performance. By optimizing site speed and user experience based on Lighthouse’s detailed feedback, you can significantly enhance the user experience which can lead to improved search rankings.


Google Mobile-Friendly Test


An insight showed that 60% of all e-commerce sales around the world were made using mobile devices. That said, the Google Mobile-Friendly Test should become an indispensable part of every Shopify SEO strategy. This tool evaluates your store’s performance on mobile devices, providing critical insights into responsiveness and the user experience across various screens. 


Page Speed Insights


With thousands of pages often competing for the same keywords, there’s an additional factor that Google considers when ranking results: page speed. In Shopify, a slow-loading page is a lost sale opportunity. Google’s Page Speed Insights can help you analyze your page’s loading times, both on mobile and desktop, and further diagnose performance issues.


Google Analytics


Google Analytics offers Shopify store owners a comprehensive suite of insights into user behavior and website performance. With its advanced data collection and reporting capabilities, it can track and analyze user engagement in real-time, offering a window into how visitors interact with your Shopify store. 


These insights go beyond mere page views, delving into crucial metrics such as visit duration and user pathways. Such detailed analysis is vital for optimizing the user experience and bolstering search engine rankings.

Other Third-Party Tools You Should Know

Besides Google’s suite, numerous third-party tools rank among the best SEO tools for Shopify:

  • Screaming Frog: It offers comprehensive site crawling capabilities. This tool can be helpful for technical site audits, allowing you to identify and repair issues that could hinder your SEO performance. It goes beyond surface-level analysis, delving deep into the website to uncover hidden issues in site speed, mobile-friendliness, and other SEO-critical aspects.
  • Ahrefs: It’s renowned for its extensive capabilities in keyword research, site audits, and competitive analysis. It also offers its content explorer, where you can find content ideas, and its rank tracker to help you monitor your site’s progress in search engine rankings.
  • Semrush: It stands out with its versatile suite of SEO tools. Its Keyword Magic Tool offers insights into relevant terms that can help drive organic traffic. The Ecommerce Booster App is tailor-made for optimizing Shopify stores, providing a roadmap for improvements that can enhance visibility and user experience.
  • Copyscape: Duplicate content issues are very common with Shopify stores, and the first thing you need to do to handle them is to identify such pages. Copyscape offers a feature wherein you can scan the content of your store, helping you pinpoint similar pages that need readjustment.

Partnering with Area Ten: The Ultimate Shopify SEO Solution

Having a variety of tools at your disposal might give the impression that better and faster SEO is a guarantee. These tools are indeed helpful, particularly in identifying duplicate content, spotting URL errors, and analyzing performance. However, the real impact comes from how you utilize these insights. 


Bill Gates succinctly captures this idea: “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”


What better way to ensure that these tools will amplify your site’s efficiency than by building a strong SEO foundation in the first place? Now, you may argue, “I need help with that as well, Jeremy!” Well, we’re here to do just that.


At Area Ten, we’re not just capable of identifying the best SEO tools for Shopify; we’re adept at using them and much more so at integrating them into a comprehensive strategy tailored specifically for your store. 


For over a decade, we’ve covered a spectrum of ecommerce businesses, which has equipped us with a deep understanding of Shopify’s unique challenges and opportunities. With a track record of generating over $1.1 billion in annual online revenue from our ecommerce clients, our expertise in enhancing Shopify stores is unparalleled.


And speaking of tools, it’s time you meet our proprietary technology, CMAX™. 


We understand that your Shopify store is brimming with product pages that require unique and relevant content, and we are equipped to meet this need. CMAX is our driving force in implementing our Programmatic SEO strategy, which enables the generation of thousands of distinct, compliant, and self-optimizing content pieces at scale.


Our approach is holistic—we don’t just focus on the high-volume head terms but extend our strategy to cover the long tail keywords, ensuring a comprehensive presence across the search spectrum. Our Full Body SEO approach amplifies your store’s SERP visibility, capturing both broad and niche market segments.


Our promise? We can start delivering results for your Shopify store in as little as six weeks, not months.

Case Studies

Revolutionizing a Sportswear Store in Singapore


Our client, a dynamic sportswear store based in Singapore, faced a unique challenge with their Shopify platform. Due to the vast array of product variations, Shopify generated multiple pages for each of its products, creating the daunting task of producing thousands of unique, relevant pieces of content.


They were looking for an international SEO agency and found us. We approached this challenge with a strategy that leveraged our proprietary technology, CMAX. 


Our team of seasoned writers first created foundational pieces of content that resonated with their brand messaging and complied with all the industry requirements they needed to adhere to. Post approval, CMAX used this as training data and generated unique, optimized content for each product variation. 


Within two months, the sportswear store saw a 17.6% increase in organic traffic and a 29.4% rise in organic revenue.


Curious about what their chief of digital marketing had to say about our partnership?


“Before we hired Area Ten, the costs of Google Ads and other paid media were ballooning. Our content production was neither quick nor cost-effective. We couldn’t keep up with the thousands of product pages Shopify generated for us. 


Then, when Jeremy and his team crafted a strategy for us, it was like night and day. Within just a few weeks, they quickly populated our pages with fresh content, which boosted our organic traffic way faster than we even hoped for. It’s been a huge relief and a massive boost for our business.”


Amplifying Content for A Board Games Store in the UK


Another success story comes from the UK as a board game store on Shopify. Struggling with low engagement and traffic, they engaged us at Area Ten for an exhaustive technical audit, and our initial analysis revealed underlying issues with URL structures, sitemap discrepancies, and improper canonical tags.


After resolving the structural issues, we saw the potential for their product pages. We then implemented our Full Body SEO approach, where we targeted a mix of head keywords and long tail terms that their competitors were missing out on. 


In just nine weeks, we were able to broaden the store’s visibility across a spectrum of search queries, all while maintaining the site’s technical performance. The board games store experienced a 22.3% boost in organic traffic. More importantly, their organic revenue surged by 14.1%.

Frequently Asked Questions (FAQs)

Doesn’t Shopify have built-in SEO tools?


Yes, Shopify does provide built-in SEO tools with features such as automatically generated sitemaps, customizable title and meta tags, and handling of some canonical URLs. But while these are beneficial for basic optimization efforts, they often fall short in addressing more advanced SEO needs. 


An organic SEO agency like us at Area Ten will help ensure that Shopify’s inherent tools are utilized to their maximum potential. Moreover, we can navigate and enhance your Shopify’s SEO capabilities, complementing the built-in tools with advanced strategies tailored to your store’s unique requirements.


What factors should I consider when looking for the best SEO tools for Shopify?


First, compatibility with the platform is paramount; the ideal tools should integrate seamlessly into your Shopify dashboard. Efficiency is also a crucial factor. The tools should streamline, not complicate, your SEO efforts. 


As a seasoned SEO consultant, our team can guide you in choosing tools that best suit your store’s needs and help you leverage them, ensuring that your SEO strategy is both effective and efficient.


Will Area Ten’s programmatic SEO slow down my store?


Our programmatic content, powered by CMAX, uses asynchronous JavaScript to deploy content. This ensures minimal latency in your Shopify store. This means we can publish thousands of pieces of content that enhance your store’s ranking without compromising on speed, Google indexing, or overall performance. 

What You’ve Learned: Key Takeaways from the Article

Here are several key insights for enhancing your store’s visibility and performance:


  • The Complexity of Shopify SEO: Shopify’s unique SEO landscape demands tailored strategies that are more advanced and complex than regular SEO.
  • Importance of Specialized Tools: While Shopify offers basic SEO tools, they often fall short in tackling advanced challenges. Leveraging additional tools from Google, other third-party solutions, and proprietary technology can help you boost your SEO effectiveness.
  • The Advantages of Long Tail Keywords: By targeting both head and long tail keywords, you can capture a wider range of search opportunities for a more comprehensive online visibility.

Actionable Advice

Consider these actionable steps to effectively navigate the world of Shopify SEO:


  • Audit Your Shopify Store: Conduct technical SEO audits to identify and rectify any issues that could be hampering your store’s performance. You can leverage our expertise in executing a comprehensive site audit for your store.
  • Optimize for Mobile and Speed: Ensure your store is optimized for mobile users and loads quickly.
  • Consider Expert Assistance: Partnering with an SEO agency like Area Ten can provide you with the expertise and technology necessary to navigate Shopify’s SEO effectively and efficiently.

Mastering Shopify SEO with the Right Tools and Strategies

Navigating the world of Shopify SEO can seem daunting, but it doesn’t have to be. From Google’s powerful features to advanced third-party solutions, many tools are there to help you succeed and elevate your store to new heights in the digital marketplace. 


Our final piece of advice? Never view these tools as a way to fully automate your SEO and replace human insights. Like all effective technologies, these tools should complement and amplify your existing efforts.


At Area Ten, we’re the partner you need in your journey to digital excellence. Our comprehensive approach, blending programmatic SEO with our proprietary technology and deep industry expertise, makes us a leading digital marketing agency services and technology company. 


We specialize in driving results through our holistic SEO solutions, targeting both head and long-tail search terms for maximum visibility. Our global reach and proven track record, with a client base spanning all continents except Antarctica, showcase our ability to adapt and excel in diverse markets. 


With Area Ten, you’re getting a team of SEO experts dedicated to achieving bigger results, faster. Our programmatic SEO approach and other services, such as our powerful Paid Media Management ensure that your store stands out in the crowded digital marketplace.


Stay where you are, or leap forward with Area Ten—the choice is yours.


Contact us today for a FREE SEO Fast Track.

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