The Traffic Multiplier: 9 Novel Strategies

by Jeremy Tang
PROGRAMMATIC SEO SEO

This article introduces innovative SEO techniques, focusing on local SEO, multilanguage support, and rich snippets to enhance website traffic. The article emphasizes diversifying digital presence, leveraging live chat, and optimizing page experience for better customer engagement and sales.

Table Of Contents:

A New Dawn in Website Traffic

Feel like the old ways of gaining website traffic aren’t cutting it anymore? Welcome to the world of ecommerce SEO, where the only constant thing is change. 

 

As Tony Robbins said, “If you do what you’ve always done, you’ll get what you’ve always gotten.” It’s time to embrace a new dawn in traffic generation. At Area Ten, we’ll guide you through nine innovative strategies to keep your web visitors coming. Let’s start.

#1: Implement Local SEO and Multilanguage Support

Google’s sophisticated algorithms prioritize delivering content that aligns with the user’s language preferences. For instance, a search query made in Spanish will most likely yield results in that language.

 

Offering your website’s content in multiple languages increases your chances of ranking your pages for users in different regions. You’re also positioning your brand as globally inclusive.

 

Now, you may think, “Wouldn’t it be too complicated to translate all of my pages?” The great thing is that you don’t have to do it manually. CMS platforms like Shopify have multilingual capabilities through tools like the Shopify Translate & Adapt app or a compatible third-party translation app. If you prefer, you can even import your translations directly into Shopify.

 

Geographical location is also a ranking factor. That means a search for “digital camera near me” would display results about nearby businesses. On the other hand, a more detailed search like “digital cameras Sydney” will display results not only from nearby businesses but potentially pages that target that same location.

 

You may argue, “Well, my business operates only in one location, but we can ship nationwide, will geo-targeting or local SEO still be effective?”

 

Yes, but the key is to look at a local angle. For example, you want to target the term “digital cameras” in Sydney. By creating a page targeting “digital cameras Sydney,” you’re not only ranking for people searching for that exact term. You’re also ranking for people in Sydney, even if they’re only searching for “digital cameras.”

 

However, for a seamless and effective global strategy, collaborating with an international SEO agency can be invaluable. They can provide insights into the best practices for content creation, keyword optimization, and technical SEO tailored to different geographical markets.

#2: Use Rich Snippets

Think of rich snippets as your product’s spotlight on the digital shelf of search engine results pages. 

 

They showcase key information like star ratings, customer reviews, product prices, and availability to your visitors. This not only makes your listing more appealing but also provides a snapshot of what users can expect on your page, increasing the likelihood of them actually visiting your online store. 

 

To effectively leverage rich snippets, consider these key strategies:

 

  • Relevance and Accuracy: Ensure your rich snippets accurately reflect the content on your webpage. Highlight essential details like pricing, availability, and customer ratings.
  • Regular Monitoring and Updating: Regularly update your structured data to reflect any changes in your offerings and utilize Google’s Rich Results Test to test and see which rich results can be generated from the structured data. 

#3: Leverage Other Platforms

When you’re solely relying on one channel, for example, email marketing, to gain traffic, you might as well sell offline. Diversifying your strategies across various platforms is a non-negotiable step for capturing the breadth of opportunities available in the digital marketplace. Here are other platforms you can explore:

 

  • Social Media Marketing: Platforms like Facebook, Instagram, and TikTok are thriving marketplaces teeming with potential traffic and customers.
  • Paid Media Management: This encompasses a wide array of paid strategies, extending beyond Google to include display ads, PPC campaigns, and more.
  • Influencer Marketing: Influencers bring authenticity and a ready-made audience, making them valuable partners in amplifying your brand’s reach.

 

Still, each business has its unique landscape. Partnering with an adept digital marketing agency can help you identify which strategies will really make a difference for your specific business. 

#4: Incorporate Live Chat

While it might seem that live chat only comes into play when users are already on your site, its impact on future traffic and conversions is multifaceted.

 

A positive user experience with live chat not only encourages first-time visitors to stay longer but also plays a crucial role in turning them into repeat visitors.

 

Moreover, employing live chat can increase traffic for your other product and category pages. A live chat agent can not only provide details about a product but also recommend complementary items and provide your visitors with their links.

#5: Improve Page Experience

The experience your website offers is as crucial as the products it sells. Google’s emphasis on page experience in ranking content is a clear indicator that a superior user experience is key to gaining traffic and, ultimately, conversions. Here are five steps you can take:

 

  1. Monitor Core Web Vitals: These metrics evaluate crucial aspects like load speed, interactivity, and visual stability. 
  2. Provide Website Security: A secure website is a vital component in Google’s discretion to rank your online store and your customer’s decision to click on your URL.
  3. Ensure Mobile Optimization: With a significant portion of internet traffic coming from mobile devices, your site must display and function flawlessly on different screen sizes.
  4. Minimized Intrusive Ads: While ads can be a revenue stream, they shouldn’t overpower your site’s main content. 
  5. Navigational Ease: Make sure your visitors can effortlessly find what they’re looking for in your online store. 

#6: Make Use of Social Proof

By effectively showcasing social proof, such as customer reviews, testimonials, and user-generated content, you can encourage more visits to your site and invite your users to explore more of your product and category pages. Here’s how to leverage it:

 

  • Feature social proof across your digital touchpoints—from rich results and ads even up to your checkout pages.
  • Continuously encourage your customers to submit their reviews.
  • Beyond words for testimonials, use visuals like photos or videos to offer a glimpse into how your products are used and enjoyed in real life.

#7: Craft Relevant, Unique Content

Google’s Webmaster Guidelines emphasize the detriment of duplicate content, which involves multiple pages with substantially the same content. This can dilute the strength of your content’s ranking, which can result in lower traffic.

 

To navigate this, employing canonical tags is crucial. They act as signposts, telling search engines which page is the primary one. Tools like Copyscape or Siteliner can also help scan your platform so you can identify and correct duplicate content issues.

 

Beyond uniqueness, the relevance of your content is also important. Your content should not only align with what your audience is searching for but also be crafted with a high conversion intent.

#8: Utilize Crosslinks

Crosslinking serves as a powerful strategy for boosting site traffic and enhancing the user experience.

 

Search engines use bots to crawl the web, index, and rank pages. Internal links within your site act like a catalog system in a library, guiding these bots through your content. This helps search engines comprehend your site’s architecture, the relevance of pages, and their interrelationships, thereby enhancing the indexability and visibility of your content in SERPs.

 

Crosslinking not only benefits SEO but also significantly improves the user experience. When visitors can easily navigate between related products or content, they are more likely to explore more pages, increasing overall site traffic. 

#9: Capitalize on Long Tail Keywords

Targeting the right audience is just as crucial as the volume of traffic. This is where long tail keywords come into play, offering a strategic advantage in driving qualified traffic that is more likely to convert.

 

Long tail keywords are typically more specific, multi-word queries. They may attract lower search volumes compared to broad “head” terms, but they possess a stronger buyer intent. 

 

For instance, a term like “buy point and shoot disposable camera fast delivery” is a long tail keyword that targets a specific segment of the market, attracting users who are further along in their buying journey and more likely to make a purchase.

 

Long tail keywords also face less competition, making it easier and quicker to rank for them. A notable example of effective long tail keyword usage is Amazon, where over 46% of its organic performance is attributed to long tail pages. These pages, crafted outside of their regular site architecture, are purpose-built to target specific keywords.

 

While the strategies outlined can be effective in boosting ecommerce traffic, the complexity and dynamics of the digital landscape often require a more comprehensive approach. 

 

Yes, it can be easy to identify duplicate content. But what will you do to replace them, given that you have thousands of pages to manage? While AI technologies can indeed help in generation, they often fall short in producing material that aligns with your brand’s unique voice and complies with legal requirements. 

 

Another thing is that keeping up with frequent search engine algorithm updates can be overwhelming. Each update might require a significant overhaul of your current content, which could take so much time and effort if done manually. 

 

This is where experts in digital marketing and ecommerce can help. They know which strategies make a real difference and how to implement them effectively. Moreover, they’re ahead of trends and algorithm changes, ensuring that your ecommerce business remains competitive and visible.

Area Ten: Championing A Tech-First Approach

In the fast-paced world of ecommerce, conventional SEO tactics often fall short in meeting the unique challenges of the digital marketplace. This is where we, at Area Ten, a technology-first ecommerce SEO agency, distinguish ourselves by driving businesses to the fast lane of digital success.

 

Since 2014, we’ve been at the forefront of ecommerce SEO, catering to a diverse range of product verticals, from fashion to electronics. We can start delivering results in just six weeks, compared to the industry standard of six to twelve months. Here’s how:

Most traditional SEO strategies target head terms. Our Full Body SEO approach targets both head and long tail keywords, which represent 90% of the search opportunities you can use to gain traffic.

 

And to target thousands of these terms and weave them into content, we use programmatic SEO. But instead of solely relying on generic AI tools and article spinners, we champion our proprietary technology, CMAX™. CMAX is designed to generate tens of thousands of unique content pieces, each tailored to align with your brand’s voice and meet legal requirements.

 

Our platform’s sophisticated cross-linking logic is fully automated, enhancing website structure and SEO performance efficiently for more traffic. Post-deployment, CMAX actively monitors and adapts to search engine algorithm changes, ensuring continual content relevance and optimization.

 

In just two and a half years since its launch, CMAX™ is processing traffic for 60 million visitors a month, showcasing its effectiveness across various industries globally. 

Case Studies

A Gourmet Ecommerce Expansion

 

Based in the US, an ecommerce seller of imported cheeses, exotic fruits, and international gourmet specialties faced challenges in expanding delivery to new areas, primarily due to low traffic on their product pages from these new regions. 

 

Our human, seasoned copywriters initiated our campaign. They developed bespoke templates in collaboration with the client, ensuring each piece resonated with specific target geographic locations while maintaining the overall brand tone. 

 

These initial copies were then fed to CMAX as training data after approval. It churned out hundreds of hyper-specific local content, making the client’s website more relevant and increasing visibility in the new locations they can deliver to.

 

This strategy led to a 19.8% increase in organic traffic and 12.9% conversion rates in just ten weeks.

 

Hear directly from our client’s head of online marketing about the impact of our campaign:

 

We tried everything. I’ve faced the burn of skyrocketing Google Ads costs. We needed an effective way to conquer the new locations we’ve expanded to and we needed it fast.

 

At first, I was skeptical about SEO agencies due to past experiences, but Area Ten changed this narrative. It only took weeks, and our new pages were ranking in those locations. Their approach was spot on and we didn’t notice any slowdown on our site. Honestly, it’s been a game-changer for us.”

 

An Adult Toys Ecommerce Site Revival

 

An adult toys ecommerce site based in Canada was experiencing a decline in traffic and engagement rates. We did a comprehensive analysis of their current content marketing strategy and found out there are multiple pages with similar content.

 

Our goal was not only to rectify this issue but also to make their product pages reach a wider audience. We used our Full Body SEO approach, which targeted a wide array of long tail keywords along with head terms.

 

Using CMAX, we were able to populate their product pages with thousands of pieces of content that were not only unique and brand-aligned but also compliant with legal standards.

 

The automated cross-linking and self-optimizing capabilities of CMAX further enhanced the website structure for SEO and ensured the content remained relevant amidst search engine changes. In just one month, the client saw a 29.1% uplift in organic traffic.

Frequently Asked Questions (FAQs)

How do I know if I’m capturing the right traffic for my ecommerce website?

First, you can utilize tools like Google Analytics to measure and understand your website traffic. Then, you can analyze your traffic metrics against your other KPIs, such as increasing sales and generating leads. By doing so, you gain a clearer perspective on whether you’re effectively attracting the right traffic.

However, it’s important to recognize that these metrics don’t always paint the full picture. In such cases, partnering with a skilled digital marketing agency can provide deeper insights and a more nuanced understanding of your traffic.

Will Area Ten’s programmatic SEO work for my CMS?

Absolutely. Our programmatic SEO solution is designed to be CMS agnostic, meaning it can seamlessly work whether you’re using WordPress, Shopify, BigCommerce, or others. We simply use a unique Div ID and JavaScript code to load the content onto your site.

 

Our approach minimizes any impact on your website’s load time, and the visual integration ensures that the programmatic content aligns with your website’s design and user experience.

Is traffic enough to measure my success in ecommerce?

It’s not the only indicator of success in ecommerce. The ultimate goal extends beyond traffic to encompass sales, conversion rates, and ROI. Additional key metrics, such as cart abandonment rate and average order value, are critical for understanding the effectiveness of your online store.

What You’ve Learned: Key Takeaways from the Article

Unconventional strategies can be a game changer in amplifying your website traffic. Here are the key takeaways from what we’ve discussed:

  • Geo-Targeting, Multilanguage Support, and Rich Snippets: Tailoring your content for different regions and languages, along with providing detailed information in search results, can attract a more diverse and engaged audience.
  • Expanding Beyond Google and Integrating Live Chat: You can leverage the power of social media, influencer marketing, and paid media while using live chat for enhanced ranking.
  • Page Experience and Unique Content Creation: Emphasizing Core Web Vitals, mobile optimization, and ease of navigation alongside crafting unique, relevant content can significantly improve user experience and SEO. 
  • Social Proof and Strategic Crosslinking: Utilizing customer reviews, testimonials, and user-generated content builds trust and drives traffic. 
  • Targeting Long Tail Keywords: Focusing on specific, long tail keywords helps in capturing niche audiences, often leading to higher traffic and conversion rates due to their more precise search intent.

Actionable Advice

Let’s transform these strategies into practical steps for your ecommerce site:

  • Localize and Diversify Language Options: Identify your target markets and their language preferences. Leverage local SEO for better visibility in specific locations.
  • Maximize Rich Snippets: Use rich snippets to showcase essential details such as pricing, customer reviews, and product availability in SERPs.
  • Broaden Your Online Footprint: Consider engaging actively on social media, exploring various paid advertising channels, and influencer collaborations to widen your reach.
  • Optimize Live Chat: Integrate live chat to guide visitors to relevant products and pages.
  • Prioritize User Experience: Focus on fast loading times, mobile responsiveness, and user-friendly navigation.
  • Showcase Real Customer Experiences: Highlight customer reviews and user-generated content throughout your site.
  • Implement a Strategic Internal Linking Framework: Create a comprehensive internal linking strategy that connects related product and content pages.
  • Target Niche Markets with Long Tail Keywords: Research and utilize long tail keywords relevant to your products and audience.
  • Consider Partnering with an Ecommerce SEO Agency: To ensure effective implementation of these steps, consider partnering with a specialized ecommerce SEO agency for expert guidance and enhanced results.

Navigating the Digital Highways of Ecommerce

Success in ecommerce demands more than just a presence; it requires a strategic, multifaceted approach that will help you attract visitors and turn these mere visits into sales. 

 

We’ve explored the nuances of local SEO, the allure of rich snippets, and the power of platforms beyond Google. We’ve dived into the importance of enhancing the page experience, crafting unique content, and leveraging social proof, crosslinking, and long tail keywords.

 

Our last piece of advice? Don’t settle on what other businesses do. Forge your own path and continuously innovate to stand out in the ever-evolving digital marketplace.

 

At Area Ten, we don’t just offer SEO solutions; we redefine the possibilities of digital growth. Our approach is a fusion of relentless drive, innovative strategies, and cutting-edge technology, tailored to put your business in the fast lane of ecommerce success.

 

Our global footprint extends across every continent except Antarctica, and our expertise in diverse product verticals, from skincare to flexible workspace solutions, is a testament to the effectiveness of our approach, backed by over 130 seasoned professionals.

 

There’s a world of untapped potential waiting for your business. Let us be the key to unlocking it.

 

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