10 Of The Best Shopify SEO Tools You Should Use

by Jeremy Tang

This article offers a comprehensive guide to the best Shopify SEO tools and practices, highlighting the effective use of technologies like Semrush, Ahrefs, Yoast SEO, and Google Analytics. It effectively underscores the need for expert interpretation and implementation of insights for enhanced SEO performance.

Table Of Contents:

Simplifying Shopify SEO

For many Shopify store owners, the goal is to make SEO tasks more efficient and effective. That’s why you must be looking for the best Shopify SEO tools


However, with a plethora of tools and technologies available, selecting ones that genuinely enhance your SEO, rather than complicate it, can be tricky. But what better way to discover the most effective tools than through insights from an adept Shopify SEO agency like us at Area Ten? 


Below, we’ll guide you through nine robust tools that can help streamline your path to SEO success.


The Best Shopify SEO Tools


With decades of experience in understanding the intricacies of platforms like Shopify, we’ve identified ten of the best Shopify SEO tools that can help elevate your store’s visibility.

#1: Plug In SEO


Plug In SEO is an automated app specifically made for Shopify. It scans your store to identify SEO issues and provides step-by-step guides to fix them. It’s essential for store owners looking to improve their SEO without extensive knowledge. 

#2: Yoast SEO


A well-known name in SEO, Yoast SEO offers a Shopify app designed to optimize on-page elements like titles, descriptions, and alt text. Its comprehensive features make it a go-to for Shopify store owners aiming for better search engine visibility. 

#3: Judge.me


Judge.me focuses on collecting customer reviews and Q&A to boost both sales and SEO. Its integration with Shopify allows for seamless operation, enhancing social proof and store credibility, which indirectly benefits SEO. 

#4: Avada SEO Suite


Avada SEO Suite is a comprehensive SEO solution tailored for Shopify stores, aiming to improve search engine rankings through optimized meta tags, image optimization, and site speed enhancements. This tool simplifies the process of making your store more visible and SEO-friendly.

#5: SearchPie: SEO Booster


SearchPie SEO Booster is an all-in-one SEO tool for Shopify that handles a variety of tasks, from meta tags optimization to site speed improvements and XML sitemap creation. It’s designed to simplify SEO management for Shopify store owners, making it easier to improve your store’s search engine visibility and performance

#6: Sherpas: Smart SEO


Sherpas Smart SEO automates SEO tasks like generating meta tags and alt tags and supports multilingual SEO, making it an excellent choice for Shopify stores targeting a global market. 

#7: SEO Manager


SEO Manager provides real-time feedback on your SEO strategies, including keyword suggestions and SEO issue scanning. Its user-friendly interface makes it accessible for Shopify store owners to manage their SEO efforts effectively. 

#8: Schema Plus for SEO


Schema Plus for SEO automates the addition of schema markup to your Shopify store, enhancing how search engines understand and display your content in search results. 

#9: SEO Expert Pro


SEO Expert Pro offers comprehensive features for Shopify SEO, including keyword tracking and on-page optimization. It integrates seamlessly with the Google Search Console, providing valuable insights into your store’s SEO performance. 

#10: Hyperspeed: Extreme Page Speed


Hyperspeed focuses on improving your Shopify store’s loading speed, a crucial SEO factor. It optimizes site code and images to ensure faster load times and a smoother user experience.


Best SEO Practices for Shopify

It’s worth understanding that aside from using the best tools, it’s the foundational SEO strategies that can truly elevate your online store. This will help you understand and pinpoint the features you need to look for in these technologies.


Strategic Keyword Deployment


For your Shopify store, a robust strategy begins with thorough keyword research. You need to identify the terms your target audience is typing into Google when they’re in the market for products like yours. Finding and using the right keywords can elevate your store’s visibility in search engine rankings and guide customers directly to your products.


When researching, it’s important to note that keywords in ecommerce SEO differ from those in general SEO. Here, you need to focus on product-specific and transactional keywords that reflect the buying intent of your customers. Think along the lines of “buy online” or “quick delivery,” rather than general informative phrases. 


Once you’ve pinpointed these golden phrases, the next step is to strategically place them in your page’s meta description, headline, meta title, and URLs. And the most important aspect in which you need to weave your keywords? Content.


Crafting Unique, High-Impact Content


As we mentioned, content is your vessel for keywords. Through effective content, you can captivate, educate, and ultimately persuade your audience. 


For an ecommerce platform like Shopify, your content needs to be razor-sharp in its focus: each word should be meticulously crafted to drive conversions to turn mere visitors into buyers.


But relevant and keyword-enriched content isn’t enough. One of the biggest pitfalls in Shopify is the issue of duplicate content. When you have multiple variants of the same product, Shopify may generate URLs for each color, size, or any other version. This results in multiple URLs leading essentially to the same item, causing search engines to flag these as repetitive content, which can dilute your SEO efforts. 


Overcoming this requires vigilance and, at times, third-party tools to ensure that your content remains unique and effective.


Optimizing Collection Pages


Just like your product pages, your Shopify store’s collection pages hold immense SEO potential. Naturally, your collection pages will display an entire category of products, such as all types of women’s dresses, compared to product pages that feature a single item, like a specific floral summer dress.


When you optimize your collection pages, you’re essentially presenting your visitors with a broader selection of your inventory. This creates a domino effect where you can further elevate the visibility of your product pages and possibly generate more sales.


Ensure Mobile Optimization


Given the staggering number of users shopping via mobile devices, optimizing your Shopify store for mobile has become a necessity. This encompasses not just responsive design but also swift load times. Neglecting mobile optimization means potentially alienating a significant portion of your audience, a risk no ambitious Shopify store can afford.


Improve Technical SEO


While technical SEO might contribute to less than 20% of overall SEO performance, overlooking it in your Shopify store is akin to not having a blueprint for a physical shop. The technical aspects of Shopify SEO, such as URL redirects, canonical URL optimization, and sitemap accuracy, are crucial. These elements ensure your site remains healthy, visible, and properly indexed by search engines like Google.


Implementing Schema Markups


Your Shopify store is essentially a digital supermarket. To stand out, your products need to be both well-organized and easily understood by both your visitors and search engines. If you will leverage Shopify tags to label your products so your visitors can easily find what they’re looking for, you’ll want to do the same for search engines.


This is where schema markups can help with SEO.. Originating from Schema.org, schema markup is a universal language devised by top search engines to standardize the representation of your structured data, or simply, the information on your website.


Think of schema markups as a skilled sales associate. Like a proficient salesperson who clearly labels products and arranges them orderly on shelves, schema markup accurately interprets and organizes your website’s content for Google.


It embeds a series of tags into your webpage’s HTML, which offers search engines a wealth of contextual information. This transforms intricate website elements into a format that search engines can effortlessly understand and categorize.


Area Ten’s Approach to Shopify SEO

At Area Ten, we boast an accumulated annual online revenue of over $1.1 billion from our current ecommerce SEO clients. Want to know how they achieved this remarkable feat? 


It’s because they know that even the best Shopify SEO tools are just one piece of the puzzle. It’s about leveraging these tools to their full potential while crafting strategies that address the unique SEO challenges of the Shopify platform.


Just imagine this scenario: you used Google Analytics and noticed a high bounce rate on some of your product pages. Naturally, you might see this as a cause for alarm. “There must be an issue with my page content; my visitors aren’t staying engaged!”


The truth is, this isn’t always the case. A high bounce rate could indicate that visitors found exactly what they were looking for on their first landing page. 


Without the insight to interpret these analytics correctly, you might make unnecessary changes that don’t necessarily improve your SEO, or worse, harm it. This is why you need an SEO consultant who doesn’t just know how to use these tools but is adept at properly applying these insights.


For over a decade at Area Ten, we have been mastering the complexities of various CMS systems, including Shopify, with a unique edge.


Central to our strategy is our programmatic SEO solution, OpusMachina™, which allows us to generate thousands of pieces of content at scale. Our Full Body SEO strategy, targeting both head and long tail keywords, is designed for maximum visibility.


Moreover, our programmatic approach is CMS agnostic. This means that regardless of the CMS our clients use, we can embed thousands of pages on your site by simply adding a unique Div ID, where our JavaScript code will load our dynamic, self-optimizing content into the specified Div. This process is asynchronous, ensuring minimal, if any, impact on load times, as well as integrating with the look and feel of your site.


This innovative approach, backed by our in-house team of over 130 experts, enables us to consistently deliver outstanding SEO results in just six weeks, not months.


See how we’ve delivered growth by reading on.


Case Studies

Revitalizing a Kitchenware Shopify Store’s SEO Strategy


Our client based in New Zealand, specializing in diverse kitchenware—ranging from utensils to high-end grills—approached us while facing two major challenges: suboptimal technical SEO and rampant duplicate content. While tools like Google Search Console identified these issues, the client was at a loss for how to address them effectively. 


Our team began with a comprehensive SEO audit, uncovering significant problems with the store’s canonical URLs. This misled Google into marking much of its content as duplicates. We quickly corrected these errors and ensured a flawless sitemap.


We then employed our proprietary OpusMachina technology, initiating a campaign of unique, dynamic content creation for the store. This approach not only resolved the duplicate content issues but also enhanced the store’s overall SEO health, making each product page a potential entry point for customers.


In just seven weeks, the client saw a 22.1% uptick in organic traffic and an impressive 13.9% increase in organic revenue.


Boosting Visibility for a Gadget Accessories Seller on Shopify


Facing intense competition and low visibility, a gadget accessory seller based in Singapore struggled to make a mark in Shopify’s saturated market. Their initial strategy of competing for head terms dominated by leading competitors proved ineffective.


Recognizing this challenge, our team implemented our Full Body SEO strategy. We moved beyond the saturated head terms to target long tail search terms as well. Our writers crafted bespoke templates that adhered to their brand’s core voice and messaging, which, upon approval, were fed to OpusMachina as training data to churn out thousands of content pieces.


This approach allowed the client to capture a significant portion of search opportunities that were previously missed. In as short as one and a half months, their organic traffic went up by 31.7%.


Here’s what their marketing director had to say about our collaboration:


Working with Area Ten was a game-changer. Initially, we were struggling, spending a lot on ads and getting nowhere with the usual keywords we focused on. Then, Jeremy and his team shifted our focus to long tail keywords that we didn’t expect to have that much potential. 


What impressed me the most was that within just a few weeks, our organic traffic shot up! It was exactly the breakthrough we needed in such a competitive market.”


Frequently Asked Questions (FAQs)

Why are Shopify’s built-in tools not enough for comprehensive SEO?


While Shopify does offer essential built-in SEO features like meta tags, sitemaps, and canonical URL handling, they often fall short in addressing the platform’s unique challenges. To maximize your site’s SEO potential, specialized knowledge and additional tools are necessary. 


At Area Ten, we leverage our expertise in Shopify SEO to ensure you can effectively navigate and overcome these challenges. We make the most of Shopify’s built-in tools and curate a tailored strategy to propel your business forward.


Can Area Ten really deliver improvements as fast as they claim?


Absolutely. Our approach at Area Ten involves identifying and targeting the high-impact opportunities of your business first. By focusing on these key opportunities and integrating them with our scalable content strategy, we can start delivering results as early as six weeks. 


Why is my Shopify store not getting any visitors at all?


Various factors can contribute to low visitor numbers on your Shopify store. Common issues include inconsistencies in your sitemap, breadcrumb URL problems, or prevalent duplicate content. To accurately identify and address these issues, a comprehensive technical audit by an experienced ecommerce SEO agency is crucial. 


At Area Ten, not only do we conduct thorough audits, but we also offer consultations and strategic development tailored to boost your store’s visibility and organic reach. 


What You’ve Learned: Key Takeaways from the Article

Here are several key insights that are crucial for any Shopify store owner looking to improve their SEO strategy:


  • Strategic Keyword Deployment: Identifying and strategically placing the right keywords is foundational to SEO success. Focus on product-specific and transactional keywords that reflect your customers’ buying intent.
  • Unique, High-Impact Content: Creating unique and engaging content is essential to avoid the pitfalls of duplicate content and enhance search engine recognition.
  • Understanding Analytics: Having access to a variety of SEO tools is beneficial, but the real value lies in correctly interpreting their insights.


Actionable Advice

To put these insights into practice and elevate your Shopify store’s SEO, here are some actionable steps:


  • Technical SEO: Address technical SEO aspects such as URL redirects, canonical URL optimization, and sitemap accuracy.
  • Partner with an Experienced Agency: Collaborate with a professional agency that not only knows how to use these tools but also has the expertise to utilize their insights in crafting a tailored SEO strategy specific to your Shopify store’s needs.
  • Utilize Both Long Tail and Head Terms: Incorporate both long tail keywords to target a wider range of search queries.


Going Beyond Tools

To navigate the complex world of Shopify SEO, it’s clear that a blend of strategic practices and the best Shopify SEO tools is essential. But remember that tools, no matter how sophisticated, are only part of the equation. It’s not about collecting tools but about how effectively you use them to improve your strategy.

At Area Ten, we’re a digital marketing agency ready to deliver business growth in the fast lane.

With over two decades of experience and a holistic approach, our expertise in programmatic SEO, powered by the innovative OpusMachina platform, sets us apart. We specialize in optimizing websites rapidly, targeting both head and long-tail search terms with unmatched precision.

Our capabilities extend beyond SEO, encompassing comprehensive paid media management. We commit to delivering 100% solutions with 0% excuses. Our approach is designed to yield tangible results in just six weeks, not months.

Sometimes, waiting to act could mean getting left behind. Choose to lead with Area Ten.

Contact us today for a free SEO audit.

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