Local SEO And Programmatic SEO: Here’s What You Need To Know

by Jeremy Tang

The article introduces a groundbreaking strategy that combines local SEO and programmatic SEO to supercharge local search performance. Since algorithms are heading towards greater relevance of content that gets served which includes geographical relevance, we’ll talk about how this approach is not just for small businesses but is scalable for large, enterprise-level organizations. The article also introduces CMAX™, Area Ten’s proprietary technology that leverages machine learning for intelligent SEO automation.

Table Of Contents:

A New Frontier in Website Optimization

If you’re a business owner finding it challenging to make a significant impact in your local market, you’re not alone. The issue often stems from outdated or incomplete SEO strategies that don’t fully tap into local opportunities.


Our solution is a groundbreaking fusion of local SEO and programmatic SEO designed to supercharge your local reach. Keep reading to discover how this strategy can be a game-changer for your business.

Decoding Local SEO

You’re likely familiar with SEO, but have you considered its more geographically focused counterpart, local SEO? Unlike traditional SEO, which aims to improve your website’s visibility on a national or global scale, local SEO zeroes in on capturing the local audience.


Users frequently include local components in their search queries, such as a city name or terms like “near me.” Google’s local search algorithm also factors in proximity. When a searcher’s location is enabled on their device, or when they include a specific location in their search, it will automatically display businesses nearby.


Another crucial aspect of local SEO is the increasing emphasis on geographical relevance in search algorithms. For popular terms like “plumbers,” search engines are more likely to show locally targeted results. 


This trend is evident across various industries, including finance. What this means is that to target even competitive terms effectively, a local angle is increasingly important. For example, to target the term “Plumbers in Dallas,” you’d want to create a page specifically targeting “Plumbers Dallas.” This will help you rank not only for that specific term but also for general searches for “plumbers” made by people in Dallas.

Who Can Benefit From This Approach?

If you own a large, enterprise-level organization, you might be tempted to dismiss local SEO as a small-scale strategy unfit for your expansive operations. It’s time to rethink that stance. 


Local SEO isn’t just a tool for the local bakery or the corner bookstore; it’s a robust, scalable strategy that can drive significant business outcomes for large organizations with multiple locations.


Consider this: even a multinational corporation has local customers. Whether you’re in finance, healthcare, or retail, your business has specific locations that serve specific communities. Local SEO allows you to dominate these micro-markets, turning each of your locations into a local powerhouse.


Here’s what you stand to gain:


  • Hyper-Local Visibility: Each of your locations can become the go-to enterprise in its local market, appearing prominently in local search results.
  • Optimized Conversion Rates: About 76% of people who look up local businesses on their phones end up visiting one within a day. Plus, 28% of these local searches lead to a purchase.
  • Cost-Efficiency: An impressive 40% of local SEO campaigns yield an ROI that’s at least five times the initial cost compared to just 22% with PPC.
  • Strategic Advantage: While competitors are spreading their resources thin on a national or global scale, you’re capturing high-value local markets.


But let’s push the envelope further. At Area Ten, we advocate that even if your operations are primarily online, local SEO can still be a game-changer. 


Imagine being an e-commerce giant targeting high-value markets in specific cities or a SaaS company offering region-specific solutions. Local SEO can be your secret weapon to penetrate these markets effectively.

The Revolution of Programmatic SEO

Programmatic SEO automates the creation of multiple web pages, each designed to rank on Google and other search engines. But don’t think about it as churning out low-quality, spammy pages. It doesn’t have to be that way.


At Area Ten, we produce thousands of unique, SEO-optimized pages that are both relevant and valuable to your target audience.


At the core of our programmatic SEO strategy is the use of longtail keywords, which allows you to capture a broader range of search queries. 


Unlike head terms, which are often generic and highly competitive, longtail keywords are specific phrases that people use when they’re closer to making a purchase or taking an action. These keywords are less competitive, easier to rank for, and can drive highly targeted traffic to your site.


And it’s time you discover CMAX, our proprietary technology at Area Ten. CMAX takes programmatic SEO to a new level. It’s a self-learning, self-optimizing system capable of running thousands of simultaneous tests, adapting in real-time to algorithmic changes and competitive shifts. 


Our technology does this for every page and shares insights across our entire programmatic page portfolio to enhance performance iteratively.


The result? SEO performance that’s four times faster and can scale up to ten times larger than traditional methods.

Marrying Both Concepts

You’ve got the lowdown on local SEO and programmatic SEO. But what happens when these two titans 

join forces? 


It allows you to generate a plethora of landing pages at scale, each optimized for target locations instead of just long-tail keywords.


When people from a certain area search for content you’re targeting, Google and other search engines are likely to give your landing pages priority, making them more discoverable and therefore, increase your chances of garnering conversions.

Strategies for Amplified Website Performance

Alright, you’re sold on the idea of fusing local SEO with programmatic SEO. But how do we actually pull this off? Let’s dive into the tactical maneuvers we do at Area Ten.


Local Keyword Targeting

With our proprietary technology, CMAX, we leverage data and automation to identify high-impact local keywords based on search volume and competition.


Localized Content Creation

Local Programmatic SEO enables the creation of location-based pages that don’t just rank but dominate local search results. 


We focus on content that embeds hyperlocal references specific to each area. By mentioning specific landmarks and establishments, we signal to search engines that the content is dedicated to a particular location, offering solutions that locals genuinely value.


Before anything goes live, we work hand-in-hand with you to ensure the content, templates, and keywords get your thumbs-up. Just picture this: your website featuring thousands of these unique, localized content pieces that actually convert.


Mobile-Friendly Pages

Another strategy for local SEO is ensuring a page is mobile-friendly to capture the vast audience that relies on smartphones for their search queries, including the attention of travelers who are constantly on the go.


At Area Ten, our CMAXtechnology ensures that content loads through asynchronous JavaScript, having minimal impact on your site’s loading time—no matter if your audience is using mobile or desktop. 


More than ensuring a better local SEO experience for your target audience, it guarantees that search engines like Google can index your content efficiently. 


Establishing Local Authority

Establishing authority as the leading business is another non-negotiable local SEO strategy.


But forget what you know about building authority through backlinks.


Our programmatic SEO solution at Area Ten leverages machine learning and real-world testing to build your site’s authority through variables that go beyond traditional link building. We’re talking about a holistic approach that makes you not just another business but the go-to authority in your local area.

Case Studies

You’ve heard the strategy; now let’s talk about the execution. These are real-world scenarios where we’ve turned the tables for our clients.

The National Plumbing Services Provider That Mastered Local Search

In the United States, we partnered with a client who was already a leader in the plumbing services industry but was facing challenges in capturing local searches within their service areas. They were missing out on a valuable market segment.

Our strategy involved using local variables, such as the main suburbs they serve and nearby establishments, to create content that positioned them as the go-to solution for local plumbing needs.

We then deployed our proprietary technology, CMAX, which used this initial, approved piece to generate tens of thousands of additional hyper-relevant content.

The technology’s self-learning capabilities conducted micro-tests at the page level, sharing the data across our programmatic content’s portfolio to progressively improve performance.

Within just eight weeks, we achieved a 23.7% increase in organic traffic and an 11.4% uptick in organic revenue.

The Online Pharma Company That Conquered Australia

For our Australian client in the online pharmaceutical industry, the challenge was different but equally daunting. 

They were doing well locally but were virtually unknown on a larger scale. They wanted to be the go-to pharma delivery service for all of Australia. 

Our strategy here was to write localized content that emphasized their Australia-wide delivery capabilities. 

Upon their approval, we deployed multiple landing pages, each optimized for different locations.

We further took advantage of CMAX, which used machine learning and real-world testing to understand Google’s algorithms and execute insights at scale for the deployed pages.

The results were compelling: a 29.6% increase in organic traffic and a 17.8% increase in organic revenue in just one month.

Frequently Asked Questions

How much of my content will be optimized?


Our approach is comprehensive in terms of content optimization, ensuring that every aspect of your written material is primed for maximum visibility and engagement. Every paragraph is designed to engage readers and drive action, ensuring that your content not only ranks well but also converts.


Can I request to add links that direct readers to other pages on my website?


Absolutely. During our consultation phase, we’ll discuss the content and links you want to be included. 

From keyword selection to content creation, your input is invaluable. 


How soon can I see results?


With our Full Body approach, you can start seeing results within as little as six weeks. We don’t believe in empty promises or sluggish timelines. Our methods are designed for efficiency, leveraging machine learning and real-world testing to understand Google’s algorithms and adapt in real time.

What You’ve Learned: Key Takeaways from the Article

Before you move on, let’s summarize the groundbreaking insights you’ve just absorbed:


  • Local SEO is Not Just for Small Businesses: Whether you’re a local bakery or a multinational corporation, local SEO can be a game-changer for your company.
  • Programmatic SEO is the Future: Automation and machine learning are revolutionizing the way SEO operates, allowing for rapid scaling and more precise targeting.
  • The Sniper Approach: Programmatic SEO allows for high-impact local keyword targeting, making your business omnipresent in the local search landscape.
  • Content is the Emperor: Localized content resonates with local culture and pain points, establishing your brand as a local hero.
  • Beyond Link Building: Authority can be built through alternatives that deliver faster and larger-scale results than traditional link-building methods.

SEO is a Performance Channel: With the right strategies, SEO can start yielding significant results within as little as six weeks.

Actionable Advice

Eager to dominate local searches? Here’s how:


  • Leverage Data: Use data analytics to identify high-impact local keywords and customer behaviors.
  • Optimize for Mobile: Make your site mobile-friendly to capture a broader audience.
  • Localize Your Content: Create content that speaks to local pain points and culture.
  • Automate with Intelligence: Reach out to us to leverage programmatic SEO technologies like CMAX to automate the creation of multiple, high-quality web pages.
  • Consult the Experts: If you’re unsure, consult with an SEO agency that specializes in both Local and Programmatic SEO.

Seize Your Local Market with Unmatched Precision

In the ever-evolving landscape of website optimization, local SEO and programmatic SEO stand as two pillars of modern strategy. When combined, they create a potent formula for dominating local markets with unparalleled efficiency and scale. 


From hyper-local keyword targeting to AI-driven content creation, the fusion of these two titans offers a tactical playbook for businesses of all sizes, especially large enterprises.


As a parting piece of advice, don’t just adapt to the digital age—lead it. The future belongs to those who are willing to invest in intelligent, data-driven solutions that deliver results, not just promises. Seize the opportunity to become the local authority in your industry and watch your organic traffic and revenue soar.


CMAX, our revolutionary approach to Programmatic SEO, empowers businesses to dominate their local markets with precision and scale. Beyond this, we also include Paid Media Management to further skyrocket your growth. 


From Australia to the United States, Canada, to Singapore, our expertise spans every continent (except Antarctica), making us the go-to digital marketing agency services and technology company for ambitious enterprises worldwide. We believe in delivering results in six weeks, challenging the status quo, and driving growth in the fast lane. 


If you’re ready to redefine your digital landscape and become the local authority in your industry, Area Ten is your strategic partner. Let’s transform your revenue with our expert SEO solutions.

So, what will you do when you’re faced with the choice that could change your business forever?


Inquire about our SEO Fast Track today.

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