Why Area Ten?

Area Ten is inspired by the Brodmann area 10, the region of the brain associated with problem solving yet also one of least understood. It's expansion relative to other parts of the brain is considered a key driver to human evolution.

In much the same way we are focused on the Area 10 of business = building the engine for profitable and scalable growth.

We do this by leveraging our experience building multi-million dollar businesses from scratch within corporate and startup environments.


Experience driving profitable growth for
a range of leading brands globally

What our customers think

  • The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.

    Carla Viera – Marketing Director @ Regus

  • Area Ten has been instrumental in supporting the growth of the online business for Miele Australia & New Zealand. Together we have been able to introduce data driven marketing strategies to deliver outstanding online sales results for the business. We have enjoyed working with Area Ten for a number of years and always feel valued as a client and consider their team as a valuable extension of our own in –house capability. Area Ten always deliver new ideas and a fresh perspective to our digital marketing strategy and because they act with transparency and accountability, we are always willing to try new digital marketing initiatives with them.

    Matthew Jefferies – Head of Digital @ Miele

  • We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process.
    It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.

    Raeleen Hooper – CMO @ Snap

  • Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.

    Lara Giovenale - Marketing Director @ The Proactiv Company

  • It's been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

    - Non branded organic traffic increased by 261%
    - Aggregate rankings improved by 293 positions

    Elvin Singh - Customer Acquisition Manager @ Firstmac

The Principles that drive Area Ten.

Focus on the 100% solution

We go beyond just traffic to include improving engagement and monetisation to drive overall business growth for our clients.

Technology Driven

Our proprietary technology enables us to deliver better, more sustainable results.

Street Smart

We don’t hide behind thick consulting documents or long presentation decks. We are execution focused.

What we deliver
How we deliver

24/7 Proactive live chat

Conversion Rate Optimisation


Through deep analysis of how visitors behave on your site and testing how we can interact with them, we aim to maximise the overlap between what your visitors want to do and what we want them to do.

Conversion Rate Optimisation

Lead scoring
Database marketing

Conversion Rate Optimisation


Working closely with the revenue drivers of your business to ensure that the optimal yield is extracted from online marketing efforts.

Performance Marketing Technology and Services

The origins of Area Ten came from the founder’s frustration on the client side, working with a variety of agencies but meeting with the same frustration around lack of expertise of the people actually working on the account who were very different from the people who originally sold the credentials of the agency. It’s important that an IP built up within the team is turned into systems and technology in order to be able to deliver better outcomes, more consistently and to scale for clients which is why we have never been a pure service business. A large portion of our team are software engineers, building and maintaining our proprietary systems which consistently deliver a sustainable competitive advantage to our clients

Hang Out

Level 12, 1 Pacific Highway
North Sydney, NSW 2060

Let’s grow together