This article dives into the world of programmatic SEO, revealing the strategies behind rapid website traffic growth. Understand Google’s ranking mechanism, the pitfalls of traditional SEO, and how innovative approaches can lead to faster results.
You’re not alone. Many wonder why some websites skyrocket in traffic while theirs remain stagnant. The secret is that there’s a more potent strategy at play than traditional SEO.
In this article, we’ll tell you how programmatic SEO can catapult your website to the forefront, and how we, at Area Ten, can help you start seeing improvement in just six weeks.
Every business with an online presence craves high traffic. But what’s the big deal about this influx of visitors? High organic traffic, which refers to visitors that land on your site through unpaid search engine results, is a goldmine for several reasons:
So, the question arises: how do websites achieve this high traffic? One answer is through Search Engine Optimisation (SEO).
SEO is the process of optimizing a website’s content and structure to improve its visibility in search engine results pages (SERPs). The goal is simple: when someone searches for a topic relevant to your business, your website should appear among the top listings.
But how do search engines like Google decide which websites make the cut?
The search giant’s sophisticated ranking systems sift through hundreds of billions of web pages to present the most relevant results in a split second. Here’s a breakdown:
Given this clarity on ranking factors, it raises an intriguing question: if the criteria are so transparent, why do some websites, potentially including yours, find themselves stagnating or unable to ascend the search rankings?
The cornerstone of SEO, as we’ve established above, is keywords. Yet, many websites grapple with low traffic due to two primary missteps: not targeting the right keywords and not targeting enough of the right keywords.
Most SEO strategies often fixate on head terms, lured by their substantial search volumes. However, while they promise a deluge of traffic, they’re fiercely contested territories. The digital landscape is saturated with businesses already ranking for these terms, and countless others are competing for a spot.
Many businesses overlook the goldmine of longtail keywords. These are specific, often multi-word search queries that might not boast the search volumes of their head counterparts but are potent indicators of a user’s intent.
They reflect a stronger buyer intent and, consequently, higher conversion rates. By targeting these niche search terms, businesses can tap into traffic that’s less competitive, ensuring quicker SEO wins.
Yet, even with this realization, another hurdle emerges. Given the sheer volume of potential longtail keywords, creating content for each becomes an impossible task. Many businesses lack the resources, time, or money to churn out content at this scale.
So, with these challenges looming large, how do some websites manage to surge in traffic?
The key to capturing a bounty of traffic lies in targeting both head terms and longtail keywords.
At Area Ten, we’ve established our Full Body SEO approach, a holistic strategy that optimizes your online visibility to its fullest. Imagine replacing a fishing rod with a net. A rod might snag the occasional big catch (head terms), but countless smaller fish (longtail keywords) elude its grasp. Our approach is that expansive net, designed to capture every possible search opportunity, amplifying your brand’s visibility exponentially.
And when it comes to churning content for these keywords, programmatic SEO, through automation, eliminates the manual constraints of traditional SEO. Gone are the days of tirelessly crafting individual pages manually. With programmatic SEO, you can generate thousands, even millions of pages with unparalleled speed and scale.
So, by leveraging programmatic SEO, websites bypass the time-consuming bottlenecks of traditional methods, allowing them to publish more optimized content at a rapid pace and consequently gain traffic much faster.
But while programmatic SEO offers immense potential, it’s not without its hurdles. What are the common issues that come with programmatic SEO and how can you sidestep them?
Generic programmatic SEO solutions often generate highly templated duplicate content that lacks brand voice and relevance. Furthermore, these solutions are typically static systems that produce content that doesn’t evolve over time. This stagnation is a key weakness, undermining the importance of both the uniqueness and freshness of content and ultimately failing to drive the intended traffic.
At Area Ten, we’ve pivoted these obstacles into innovative solutions. Our unique programmatic SEO approach lets you see results within a mere six weeks, rather than the typical drawn-out timelines.
Many programmatic SEO solutions in the market falter due to a lack of nuance or consideration in your specific industry. They often overlook the intricate brand guidelines, industry standards, and legal regulations that businesses must adhere to.
Mass-producing content through automation without these considerations might indeed yield volume, but they’re unlikely to convert, only leaving you with content debt. Worse, it might lead to compliance nightmares.
At Area Ten, we recognize the irreplaceable value of human expertise. Our approach begins with highly trained human writers who collaborate closely with our clients. Together, we craft initial content pieces that resonate with the brand’s voice, ensuring alignment with all compliance and legal mandates.
Once this blueprint is approved, it becomes the training data for our proprietary technology, OpusMachina™.
OpusMachina leverages Natural Language Generation (NLG) algorithms, a cutting-edge technology that enables computers to produce human-like text based on rules. Trained on vast amounts of domain-specific data, these algorithms generate unique, SEO-optimized content at an unprecedented scale.
Moreover, to further improve site ranking, OpusMachina smartly interlinks content.
To understand, let’s imagine a dense forest where, instead of trees being scattered randomly, they’re grouped by their types. This makes the forest not only easier to navigate but also more enriching for explorers.
We incorporate Natural Language Understanding (NLU) in our proprietary tech, allowing our system to generate content that’s relevant and compliant. Coupled with using graph theory algorithms, we can smartly weave these content clusters together, making every piece easily discoverable for both search engines and users, enhancing both SEO rankings and user experience.
Traditional SEO methods often struggle to keep pace with the rapid changes in search engine algorithms.
The challenge is only amplified with programmatic SEO, given the amount of content your site will publish.
At Area Ten, we use OpusMachina to address this concern.
OpusMachina is designed to self-learn and self-optimize. It uses Reinforcement Learning (RL) to run A/B tests, which means it compares the performance of the published content, understanding which yields the best results and which ones don’t.
But it doesn’t stop at identifying the best content strategies. OpusMachina also takes action. Inspired by the concept of adaptive systems, our technology can self-optimize or change its behavior based on experience or environmental changes.
Our portfolio-level optimization means that if some pages aren’t performing as well as others, OpusMachina reallocates resources, ensuring that all content gets the attention it deserves.
So while others are still trying to figure out the latest changes, our clients are already ahead of the curve, ensuring consistent improvement in performance.
Here are real-world scenarios that showcase how our unique approach has empowered businesses to conquer their digital challenges.
In the bustling culinary world of the US, our client, a renowned spice supplier with a strong offline footprint sought to mirror their success online. They wanted to capture the diverse search terms their audiences use and to ensure their online strategy remained resilient in the face of ever-evolving algorithm updates and competitive landscape.
Our strategy began with an in-depth dive into keyword research, unearthing a vast array of long-tail search terms that mirror users who are already looking to buy the products they offer. With this knowledge in hand, our human writers crafted initial content pieces.
Upon approval, this piece served as training data to generate thousands of additional content.
We integrated the power of OpusMachina, ensuring that our client’s online presence was not just established but continuously optimized. By conducting real-world testing at the page level and sharing insights across our programmatic portfolio, we ensured the client’s content adapted to algorithmic shifts in real time.
In a mere twelve weeks, our client witnessed a 32.4% surge in organic traffic, cementing their online stature in line with their offline prominence.
In the UK, a leading SaaS provider for major real estate companies already had a significant authority in their domain. However, they faced challenges in penetrating the startup real estate market in emerging areas.
Our strategy pivoted on amplifying the visibility of their automation tools, effectively showcasing their value proposition to a broader audience across various cities.
Recognizing their need for local presence, we recommended the deployment of local-centric content. We generated thousands of SEO-optimized pages, each embedded with precise location references, signaling to Google their relevance to users in those areas.
This approach ensured their landing pages resonated with searchers in specific areas, bolstering their local visibility. Within a mere seven weeks, our client observed a 21.1% increase in organic traffic originating from these targeted locales.
Let’s hear it directly from the chief marketing officer and see what they have to say about these results.
“I was pretty jaded about the never-ending costs and time sinks tied to conventional digital advertising. The sheer wait for even modest results was frustrating. We partnered with Area Ten because their SEO strategy was different from all the other pitches I’ve heard. They not only delivered on ROI but did so in weeks instead of months. Their proactivity made the execution seamless, allowing us to focus on other strategic priorities.”
While it can boost organic traffic, it’s essential to note that it’s just one way to build authority. At Area Ten, our programmatic SEO platform doesn’t rely on conventional link building. Instead, it employs innovative methods to build authority. We recognize the potential of AI-based alternatives that can deliver faster results on a larger scale.
“High traffic” is relative and largely depends on your industry and competition. It’s essential to benchmark your traffic against competitors in your sector to get a clearer picture of where you stand. If you want to keep track of your organic traffic levels, tools like Google Analytics can offer insights.
There are many tools out there that can help you identify these terms. For example, Google Keyword Planner can provide keyword ideas and their corresponding search volumes. Following this, analyzing the top-ranking websites for these keywords helps understand the search intent and the content features that resonate with the audience.
The difference between a high-traffic website and one that lingers in obscurity often boils down to strategic SEO practices. Here are the pivotal insights to remember:
Clustered Content: By grouping related content, it becomes more navigable and user-friendly, enhancing both SEO rankings and user experience.
Employing programmatic SEO and optimizing your website’s traffic doesn’t have to be hard. Here are some concrete steps you can take:
Where competition is fierce and the rules of the game are constantly evolving, standing out requires more than just traditional strategies. As we’ve explored, the secret to rapid, high traffic isn’t just about understanding SEO but revolutionizing how we approach it.
As we have learned, programmatic SEO, with its ability to generate content at scale to target both head terms and the often overlooked longtail keywords, offers businesses a competitive edge, ensuring they don’t just participate but dominate the digital landscape.
Before you click on our next post, remember to embrace new technologies, stay updated, and always be ready to adapt. The digital realm rewards those who are proactive, not reactive.
The fast-paced nature of the online world demands agility, innovation, and a relentless drive. At Area Ten, we’ve seamlessly blended decades of experience with cutting-edge technology to offer businesses a unique advantage in the SEO realm.
Our proprietary OpusMachina platform is the embodiment of our commitment to pushing boundaries. By dynamically generating fully compliant and quality content, we ensure that your brand doesn’t just target a handful of keywords but thousands, capturing both head and longtail search terms. 90% of search opportunities that many competitors miss are now within your grasp.
But our services aren’t limited to just programmatic SEO. As a leading digital marketing agency and technology company, our expertise spans across different SEO solutions and even paid media management. We’re your strategic partners, your SEO experts, committed to delivering 100% solutions with 0% excuses.
From the dynamic hubs of North America to the bustling markets of Australasia and the UK, we’ve carved a niche for ourselves. We’ve made our mark on every continent except Antarctica.
So if you’re tired of the same old strategies and seek transformative growth, Area Ten offers a fresh perspective. It’s time to liberate your business from the constraints of traditional SEO and embrace a future of unprecedented growth.
The next big thing in SEO is here. Don’t let it slip through your fingers.
Inquire about our FREE SEO Performance Fast Track service today to start seeing gains in six weeks.