There’s a fierce debate between relying on human expertise and the efficiency of artificial intelligence (AI). While AI offers unparalleled data handling and automation capabilities, the irreplaceable touch of human creativity remains pivotal. This article offers an in-depth look at how both these worlds can coexist and create the optimal SEO strategy.
Imagine a world where robots write our stories and algorithms decide our rankings. Intriguing? Frightening?
Either way, we’re edging closer to that reality. In the vast digital sea, SEO remains the lighthouse guiding users to relevant content. But with AI’s rise, the lines blur between human expertise and machine efficiency.
Where do we draw the line?
In this article, we aim to shed light on the strengths and weaknesses of human-led and AI-driven SEO strategies, and how businesses can take advantage of both of them.
In the early days of the internet, SEO was straightforward. Businesses identified a few target keywords, integrated them into their content, and with some optimization, they could rank well in search results. This resulted in a boost in organic traffic and increased revenue.
However, search engines like Google have evolved. Their algorithms have become more intricate, making old tactics not as effective anymore. Add to that the countless pages vying for a spot on the top of search results and you have a highly competitive arena where only the most adaptive and forward-thinking strategies survive.
This challenge has given rise to a new approach: programmatic SEO. This method, powered by AI and automation, uses data-driven algorithms for more precise and swift optimization.
However, the rise of AI-driven solutions raises an important question: Are human-led strategies now outdated? Before we could answer that question, let’s delve deeper into the capabilities of AI.
AI’s capability to simulate human intelligence and execute tasks with precision is rewriting the rulebook on SEO success. Here’s a snapshot of where AI truly shines:
One of the crucial missteps companies often make is pinning their strategies on head terms. These are high-competition keywords with large search volumes. No doubt, they can be traffic magnets, but they also come with substantial challenges and costs.
The lesser-explored, yet more potent path is through longtail keywords. These are highly specific search queries with lesser search volumes but exhibit a higher indication of buyer intent.
By targeting these, businesses can corner niche search markets, drastically reducing competition and expediting SEO gains.
Our Full Body SEO approach is a testament to this. We don’t just skim the surface. We dive deep, optimizing both the head terms and the vast sea of longtail keywords for maximum online visibility.
However, sifting through these myriad of keywords manually would be an overwhelming, if not impossible, task.
AI tools prove to be invaluable in this process. They can filter through massive data sets to pinpoint not only head terms but the goldmine of longtail keywords. They can gauge metrics like search volume and keyword difficulty, helping create a data-centric blueprint for an effective programmatic SEO strategy.
AI tools can also help perform data analysis. They can examine your current SEO strategy to know what’s working and what’s not and identify the user intent behind the keywords you’ve unearthed.
And now that you have all the data you need, how can AI further streamline the next processes?
Pumping out content manually is time-consuming, prone to mistakes, and frankly, outdated.
But by harnessing the power of AI tools, businesses can now churn out content at velocities and volumes once deemed unthinkable.
At Area Ten, our proprietary technology, OpusMachinaTM, is the maestro in this process. It incorporates Natural Language Generation (NLG) algorithms which can construct unique, SEO-rich content at an astonishing scale.
But a good SEO strategy shouldn’t stop at generating thousands after thousands of content. How you build relationships between these landing pages could also contribute to better SEO performance. Can AI still outshine human expertise in terms of this?
The right AI tools can help you boost your rankings even further. OpusMachina, by creating topic clusters and interlinking content, also excels in this process.
Think of it as arranging books in a library. Instead of stacking them randomly, you’d group them by genres, subjects, and authors. By doing so, readers, and even other librarians, can effortlessly find what they’re looking for and even discover related content they might find valuable.
With the integration of Natural Language Understanding (NLU), OpusMachina comprehends the essence and relationship of the content. By employing graph theory algorithms, each content is smartly woven into cohesive clusters, linking it in a way that makes sense for both users and search engines.
This smart interlinking not only boosts SEO rankings but also elevates the user experience.
This is another area where AI tools shine. Traditional link building is an offsite optimization technique that emphasizes actions outside the website to build its credibility and trustworthiness.
However, with the advent of AI, there are now faster, scalable alternatives to this age-old practice. At Area Ten, we harness these next-generation methods. Our programmatic SEO platform deploys cutting-edge software to aid clients in building authority and transcending traditional practices.
Instead of focusing on mere link-building, our system is crafted to cultivate authority through more potent strategies. Moreover, at the core of our approach is content that not only ranks but also magnifies your brand’s influence.
Traditional human-led SEO methods may be agile, adjusting a few pages in response to changing algorithms or emerging competitors.
But as we have discovered above, the core to staying ahead is tapping into the less competitive long-tail keywords and generating vast amounts of content that cater to them. The question then arises: how can humans maintain and optimize this immense volume of content efficiently?
Some AI tools may provide analysis and insights that can help you pinpoint the landing pages and keywords you need to recalibrate. However, they’re not entirely autonomous. You’re still shackled to a reactive approach, perpetually on standby for the next algorithm update or competitive intervention.
OpusMachina, on the other hand, is designed to self-learn and self-optimize.
It leverages Reinforcement Learning (RL) and constantly runs real-time A/B tests, comparing content performance to discern what’s working and what’s not. And while generic AI tools stop at providing insights, OpusMachina applies these insights for you.
Inspired by game theory, it assesses various strategies in competitive scenarios and actively takes measures to optimize itself.
Our portfolio-level optimization is game-changing. If certain pages lag, OpusMachina reallocates resources, ensuring each content piece receives optimal attention. The result? An SEO strategy that’s consistently several steps ahead, guaranteeing a continuous improvement in performance.
With all these advantages laid out, is it time to ditch human-led strategies?
While the promise of AI-driven SEO is undeniable, placing all bets on it would be a miscalculation. No matter the brilliance of AI, it can’t encapsulate human intuition and rich insights.
At Area Ten, we’ve recognized this intrinsic value. Instead of a purely automated SEO process, our strategy is rooted in human-guided collaboration. Here’s how we do things:
The robust capabilities of AI in automating keyword research and offering insights can be alluring. Yet, there lies a realm of strategy where it occasionally fumbles: understanding and adapting to the unique marketing dynamics and priorities of your businesses.
Yes, AI can churn out a hundreds of pages with keywords. But does the content align with your brand identity? How do you control the quality and make sure it’s aligned with compliance guidelines for your industry. You’d have to manually audit hundreds of pages and suddenly, it’s a lot more work than you signed up for.
Ultimately, nuanced content is where the human touch prevails.
At Area Ten, we do everything in consultation with our clients, ensuring our SEO initiatives align with their existing marketing strategies and priorities.
While automation and AI technologies are ushering in a new era of content generation, the essence of your brand can’t be left solely to machines. Doing so can lead to a deluge of content that lacks the soul and identity of the brand and does not adhere to important industry and legal requirements.
At Area Ten, we have a powerhouse of adept writers who, equipped with your brand guidelines, lay down the groundwork. Collaborating closely with our clients, they craft initial content pieces that don’t just rank but also captures the tone of your brand while being fully compliant with industry standards.
Once this foundational content is approved, it will be used as training data for our technology, OpusMachina, to generate thousands of iterations, maintaining consistent quality and remaining fully compliance.
By integrating human oversight with efficiency we can set the stage right off the bat. No more wasting time on endless revisions or risking SEO setbacks.
By now, we hope to have clarified the strengths and weaknesses of both human-led and AI-driven SEO strategies. But if you’re still unsure which route to take, read on.
You actually don’t have to leave one strategy behind. The answer is striking a balance: leveraging AI-driven solutions for unprecedented efficiency and scale while simultaneously maintaining human oversight for impeccable control and compliance.
This is the essence of our unique programmatic SEO approach at Area Ten.
In fact, with the blend of human intuition and our AI-driven platform, businesses can start seeing improvement in their SEO in as little as six weeks, which can progress afterward.
And while AI’s efficiency is undeniable, we believe that its purpose is not to replace humans. By tapping into the latest technological advancements, businesses can free up valuable resources to tackle complex challenges and recalibrate business strategies with a refined focus.
Our strategies have propelled businesses to newfound success. Here are case studies that showcase our tangible impact.
Situated in Australia, our client stands tall as one of the leading Registered Training Organizations (RTOs).
With a diverse catalog of courses ranging from business and IT to community services, they’ve celebrated thousands of successful alumni stories. Yet, a challenge presented itself: certain courses experienced a surprisingly stagnant number of enrollees.
We identified that there were poor organic traffic and engagement rates on these courses’ landing pages. We knew that we needed to implement our Full Body SEO approach.
Our next step was exhaustive keyword research. We unearthed a goldmine of long-tail keywords that resonated with potential students on the cusp of enrollment decisions.
Then, our expert human writers crafted the initial content. Once we received the client’s go signal, this piece paved the way for our OpusMachina platform to generate thousands of supplementary relevant content pieces, all compliant and optimized with high-potential, less competitive keywords.
In just eight weeks, our client basked in a robust 22.3% leap in organic traffic.
The Canadian fashion e-commerce space is bustling with brands trying to offer unique styles to discerning customers. Our client, an e-commerce giant specializing in vintage-inspired outfits, faced the challenge of keeping up their SEO with their rapidly expanding product line.
They found it hard to create content for each of their new items, and even harder to adjust their existing content whenever search engine algorithm updates take place.
We prescribed publishing product-centric content. Through OpusMachina, we generated hundreds of pages, one for every product they sold. These pages reflected the distinct voice of the brand and maintained industry compliance.
Moreover, since OpusMachina executed real-time, page-level testing and assimilated insights across our entire programmatic portfolio, our client’s content seamlessly adapted in real-time to algorithmic shifts.
Within a month, the client relished a substantial 19.8% jump in organic clickthrough rates, complemented by a 13.1% elevation in organic revenue.
Certainly. Google’s focus is on surfacing content that is relevant and beneficial to users, however it’s produced. As long as it adheres to its criteria, such as the E-E-A-T principle—Experience, Expertise, Authority, and Trust, AI-generated pieces can rank high on search results.
This is another area where human expertise cannot be replaced. While technology allows for deploying vast amounts of content instantaneously, a strategic and measured approach works best.
Initially, we advise not going beyond 5,000 unique pages unless the website holds a robust authority—a metric we can evaluate. After the initial deployment, we can incrementally expand the number of pages based on Google’s reaction to the increase in content.
In the digital battleground of search engine optimization, understanding the relationship between AI’s robust capabilities and human intuition is non-negotiable. Let’s break down the insights we’ve extracted from this guide:
Before you venture on this collaborative approach, here’s a roadmap to redefine your SEO paradigm:
As the digital realm evolves, so does the strategy behind optimizing it. Human expertise, with its innate understanding of nuances and context, remains irreplaceable in curating content that actually converts.
Meanwhile, the efficiency and scale offered by AI, especially in tasks like dynamically creating topic clusters and interlinking content, are unparalleled.
Yet, as we’ve illustrated, the most potent approach marries the best of both worlds. The final piece of advice? In the great SEO debate, don’t be binary; instead, blend, innovate, and optimize.
Rapid growth doesn’t just happen; it’s engineered. At Area Ten, we put business growth in the fast lane. We’re a digital marketing agency services and technology company offering a plethora of digital solutions, from programmatic SEO strategies to paid media management.
Our blend of technology and decades of industry experience offers a holistic approach, ensuring you can start seeing improvement in six weeks, not months.
Operating across all continents except Antarctica—from Australasia and North America to the United Kingdom—we’ve successfully executed SEO solutions worldwide. How? Because of our commitment to 100% solutions. 0% excuses.
We understand that choosing an SEO partner means entrusting the heart and soul of your digital presence to someone else.
It’s about forging a connection with a team that can both comprehend the intricacies of your brand and amplify its voice in the crowded digital marketplace. Here’s a first-hand experience from one of our clients, a leader in the fashion e-commerce domain in Canada.
“As our product line expanded, we were growing frustrated with the limitations of SEO agencies that couldn’t keep up with us. We wanted a partner that could deliver growth and that’s how we crossed paths with Area Ten. Because of Jeremy and his team, we were able to generate significant amounts of content much faster than we could have ever done in-house, with content targeting terms that ended up converting better. Until now, every time I look at our metrics, it feels like we’re on this constant upward trajectory. “
We’ve been where you are—frustrated and searching for answers. With a background that spans from fresh startups to big industry leaders, we have the know-how to take you from where you are now to new heights of success.
Get your FREE SEO Performance Fast Track and see improvements within six weeks.