Covering everything from technical nuances to content optimization, this article introduces a detailed Shopify ecommerce SEO checklist, including conducting thorough keyword research, creating engaging content, addressing duplicate content, and refining technical SEO.
Struggling to juggle every aspect of SEO for your Shopify store? Worried you might be missing crucial steps? Shopify SEO is indeed a far cry from regular SEO, with much more complexities and nuances specific to your platform.
A Shopify ecommerce SEO checklist can help you navigate through these, but with the many SEO checklists out there, where can you find one that addresses everything? You don’t have to look further.
Shopify does provide foundational SEO features, such as automated sitemaps and auto-generated canonical tags. There are also built-in tools for customizing your page titles and descriptions and editing alt text for images.
While they can be helpful, they only cover the basics of what your store needs to truly excel.
Moreover, the convenience of automatic generation of some aspects like sitemaps and robots.txt files comes with a drawback—it restricts your control, limiting the full potential of your SEO strategy.
So, if your current strategy relies solely on Shopify’s built-in tools, you might find your store struggling to grow, lacking in engagement, or not attracting sufficient traffic. That’s because you need to explore strategies that extend beyond the platform’s default offerings.
This is precisely why we’ve developed a comprehensive Shopify ecommerce SEO checklist. As you read along, you’ll find all the boxes you need to tick to propel your Shopify store to the forefront of your market.
If you’re new to Shopify or looking to enhance your store’s presence, it’s crucial to let search engines know you’re there, loud and clear. Here’s how:
Keywords are the lighthouse guiding potential customers directly to your store’s doorstep. Here’s how to do effective keyword research:
Content is the voice of your brand, the bridge between your products and your customers. Here are three things to consider:
This list indeed sounds simple, but the challenge with Shopify that other checklists may not tell you is that there’s a sheer volume of product pages you need to create content and optimize for. Now, you may think, “Is it really possible for me to tick all these boxes for each of the thousands of product pages I have?”
At Area Ten, we transcend traditional content creation methods. Our Programmatic SEO Strategy is powered by CMAX™, our proprietary technology. It leverages AI to generate vast quantities of relevant, brand-aligned content that meets industry standards and legal compliance.
Furthermore, CMAX dynamically creates topic clusters by smartly interlinking content. This SEO best practice not only boosts rankings but also aids search engines and users in discovering information, ensuring that your store stands out in the crowded digital marketplace.
In Shopify, duplicate content is a prevalent challenge that can significantly impact your store’s SEO performance. Here are some steps you can take:
On-page optimization in Shopify doesn’t end with keyword research and content marketing. Here’s a breakdown of these additional on-page factors:
Technical SEO may account for a smaller portion of your store’s performance, but it’s the foundation upon which your Shopify store’s discoverability is built. Here are four key areas you need to check:
In the fast-paced world of ecommerce, staying ahead means continuously monitoring the heartbeat of your Shopify store’s SEO. Here are some things you need to do:
Most of our clients, before partnering with us at Area Ten, express a common concern: “There’s just so much I need to do. How am I able to tick all the boxes on my Shopify ecommerce checklist without sacrificing all of my time to manage my store?”
This is where choosing the right Shopify SEO agency becomes crucial.
Area Ten stands apart in a landscape cluttered with agencies making lofty promises but delivering little in terms of tangible business growth. We’ve honed our skills across diverse ecommerce platforms, mastering the intricacies of each, including Shopify. Our journey spans from helping niche players to empowering larger ecommerce enterprises.
With a combined annual revenue of over $1.1 billion from our ecommerce clients, you can rest assured we know how to check all the boxes of your Shopify ecommerce SEO checklist but also go beyond by tailoring a strategy for your unique needs.
Our approach is deeply rooted in our technology-first strategy. Our Full Body SEO technique doesn’t just skim the surface with head terms; we delve deeper, targeting a wide spectrum of keywords, including long tail keywords. Our CMAX technology enables us to generate thousands of relevant, fully compliant content pieces at scale.
And as search engine algorithms shift and the competitive landscape evolves, your content will adjust accordingly. CMAX self-learns and self-optimizes to keep your content resilient against these pressures.
This adaptive, dynamic approach explains how we can start delivering impactful results in just six weeks, not months.
These SEO case studies exemplify how we were able to deliver impactful SEO solutions for two leading Shopify stores:
A prominent Shopify car accessories store, based in the United States, approached us in their quest for a competent ecommerce SEO agency. They were trapped in a common SEO pitfall— investing heavily in targeting head terms yet seeing very little results.
We initiated our Full Body SEO approach, a stark contrast to their previous strategy. We didn’t stop at targeting highly competitive head terms but also focused on long tail keywords. Leveraging CMAX, we were able to churn out thousands of pieces of content for each of these terms.
Moreover, our technology’s self-learning and self-optimizing capabilities identified specific levers for improvement and implemented these insights in real-time, enabling us to fully maximize the store’s marketing budget.
Within just eight weeks, the store witnessed a 27.4% increase in organic traffic and a 12.1% uptick in organic revenue.
In the competitive sphere of children’s clothing, our client, a Shopify store based in the United Kingdom, faced a daunting challenge—managing duplicate content. A prime example was their best-selling denim jumper for toddlers, which had numerous URLs and duplicate content all leading to the same product.
Our approach at Area Ten was methodical and technology-driven. We employed CMAX’s capability to intelligently churn out content across the myriad of product URLs, ensuring each variation was unique yet consistent in quality and brand relevance. This strategy not only resolved the duplicate content issue but also enhanced the overall SEO performance and user experience.
The store saw a significant decrease in duplicate content issues, which translated to a 24.1% increase in organic traffic.
Here’s what their marketing manager has to say about the results we’ve delivered:
“We were drowning in duplicate content for our children’s clothing store, and the cost of Google Ads was becoming unsustainable. Then Area Ten stepped in. Within weeks, they sorted out our duplicate content issues and created unique, engaging content for each of our items.
It’s been amazing—we’ve seen a real uptick in organic traffic and a drop in our advertising spend. Honestly, it’s been such a relief and a huge boost for our business.”
Absolutely. Changing your Shopify store’s theme can significantly impact your SEO. Themes control crucial elements like site structure, heading tags, and mobile responsiveness. Revisiting this checklist each time you change your theme will help maintain and potentially improve your store’s SEO performance.
Link building, an offsite optimization strategy, is a conventional method to build a site’s authority and trust. However, at Area Ten, we focus on smarter alternatives that offer faster and larger-scale results. Our approach leverages advanced AI technology to optimize your Shopify store’s onsite content and structure.
CMAX, our programmatic SEO platform, utilizes a blend of machine learning models, reinforced learning algorithms, and swarm intelligence techniques.
If certain pages underperform, CMAX’s swarm intelligence algorithms adapt by redistributing resources and adjusting link structures. This collective intelligence ensures that high-performing pages bolster the underperforming ones, creating a robust, self-improving system.
Here are the key takeaways to ensure your store not only competes but excels:
To transform these insights into tangible results, here’s some actionable advice:
From submitting your sitemap to Google and conducting in-depth keyword research to crafting compelling content and tackling technical SEO, we’ve laid out all the things you need to include in your Shopify ecommerce SEO checklist.
Before we end this post, keep in mind that this checklist is just the starting point for your SEO journey. To fully uncover these aspects and craft an effective plan, don’t hesitate to partner with an agency that specializes in addressing your store’s specific needs.
Propel your Shopify store to unprecedented growth with Area Ten. Our proprietary CMAX technology is the cornerstone of our promise to deliver bigger SEO results, faster. By targeting an extensive array of keywords, including both head and long tail search terms, we can achieve maximum coverage for your target audience.
With a global reach extending across all continents except Antarctica, our expertise in executing successful SEO campaigns is unparalleled. At Area Ten, we commit to delivering 100% solutions with 0% excuses, ensuring every strategy is tailored to your unique business needs.
Join the ranks of successful entrepreneurs who’ve transformed their businesses with us.