Accelerating SEO Success for PACK & SEND

PACK & SEND's SEO transformation resulted in a 178% surge in traffic, 91% increase in leads, and 86% rise in revenue.

178%

Surge in website traffic through targeted, strategic efforts

91%

Average increase in leads from targeted pages

86%

Monthly revenue growth due to successful SEO strategy

Introduction

Back in February 2017, PACK & SEND, a prominent figure in the Australian logistics sector, approached us.

They were ahead in the game, harnessing technology and constantly revamping their systems. Still, there was a challenge they wanted to conquer – to supercharge their online visibility, amplify website traffic, and boost conversion rates.

Area Ten, with its innovative approach and promise of delivering “bigger SEO results, faster,” was more than ready for the task.

The Approach

Our plan of action was as simple as it was effective. We set our sights on three strategic areas: content optimisation, conversion rate improvement, and offsite optimisation.

Recognising the potential in PACK & SEND’s keyword-rich service offering, we dove head-first into re-optimising and expanding their existing content. The mission was to target high-value keywords and enhance their search engine rankings.

Simultaneously, we looked to fine-tune their website’s conversion rate. We turned to their live chat and paid search data, utilising real-time insights to understand user behaviour better and make the necessary improvements.

The final piece of our strategy was to utilise our proprietary AI-based offsite optimisation system. The idea was to increase the authority of key pages, thereby boosting the overall domain authority and ensuring a better ranking on SERPs.

The Results

  • Our straight-forward, jargon-free approach combined with our deep SEO expertise, proved to be a winning combination.

    • Within the first three years, we achieved the following:

    • Website Traffic: A whopping increase of 178%. This huge influx of visitors wasn’t by chance; it was the result of targeted, strategic efforts.

    • Lead Generation: An average increase of 91% on leads from those pages

    • Revenue Growth: A significant uptick of 86% in monthly revenue, directly attributable to the success of our SEO strategy.

    Conclusion

    Our collaboration with PACK & SEND was a true testament to our core philosophy at Area Ten: that bigger SEO results can be achieved faster when you’ve got the right partner. Our innovative, result-driven approach helped PACK & SEND step up their digital game, and we’re ready to help other businesses experience similar success.

    In the rapidly evolving digital landscape, a company’s online visibility can make or break their success. And, as the PACK & SEND case study demonstrates, a targeted, data-driven SEO strategy, implemented by a committed, passionate team like Area Ten, can be a game-changer. Together, we can help your business not just meet, but surpass its digital goals. Faster than you thought possible.

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