Forex Trading SEO Case Study - Learn to Trade

20

Top Forex terms boosted to Top-3 rankings in just 2 months

63.1%

Organic traffic boost within the first 4 months

90.5%

Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Introduction

In 2016, Learn To Trade Australia, an award-winning and licensed Forex educator, sought to enhance their online visibility in an intensely competitive market.

Known for providing an array of workshops, seminars, and personalised coaching sessions, they had one specific goal – to effectively expand their reach and engagement to a larger audience.

The course ahead was clear – attain “bigger SEO results, faster”.

The Approach

Our strategy was threefold, focusing on technical SEO, content and offsite optimisation. First, we conducted an in-depth SEO technical audit to identify and rectify any existing indexation, crawlability, and canonicalisation issues. This involved a comprehensive examination of their sites targeting the Australian, Philippines, and United Kingdom markets.

Secondly, we turned our attention to content. A detailed analysis of title tags and content around their priority 20 terms provided a roadmap to optimisation. The final cog in our strategy was our proprietary AI-based offsite optimisation system, designed to augment the authority of key pages and thereby boost the domain’s overall authority.

The Results

Within a mere four months, we witnessed a monumental improvement in Learn To Trade Australia’s online visibility.
We achieved top 3 rankings for all their highly competitive Forex terms – a leap from their initial 2 out of 20.
Organic traffic saw a robust 63.1% growth, effectively expanding their reach to potential clients.
The most exciting outcome, however, was the significant drop in the cost per acquisition for Forex course sign-ups, which was a staggering 90.5% cheaper than their existing Google Ads programme – and that too at a larger scale.

Conclusion

The collaboration with Learn To Trade Australia was a testament to our commitment to providing substantial SEO results swiftly.

We not only enhanced their online visibility but also ensured a significant reduction in cost-per-acquisition, enabling them to reach more Forex enthusiasts effectively.

We believe in the potential of every business to thrive online, and as this case study reveals, with the right strategy and a dedicated partner, they can attain “bigger SEO results, faster.”