Financial Company SEO Case Study - loans.com.au

438

Top-10 positions added in less than a year

422%

Year-on-Year organic traffic increase in 10 months

Introduction

Loans.com.au embarked on their digital journey with a domain name and an idea.

Today, they’re one of Australia’s most trusted online lenders, with a robust clientele all over the country and $6 billion in loans under management.

But how did they scale this digital mountain so swiftly? The answer lies in their commitment to a comprehensive SEO strategy that prioritized bigger SEO results, faster.

The Approach

Starting in October 2016, a meticulous SEO plan was laid out for Loans.com.au. The first step involved a comprehensive SEO technical audit, bringing to light several canonical, title optimisation, cross-linking, and XML sitemap issues. The goal was to lay a solid technical SEO foundation that ensured the best possible indexing and ranking for the site.

Next, an in-depth content strategy was developed to map out the search landscape around the loans being offered. This strategy provided a roadmap for short, medium, and long-term content programs. By incorporating the insights and keywords from this research into their content, Loans.com.au was able to rank for relevant search terms and connect with potential customers at every stage of their search journey.

Lastly, our proprietary AI-based offsite optimisation system was put into play to boost the authority of key pages. By improving page authority, we increased the overall domain’s authority, a significant ranking factor in search engine algorithms.

The Results

This unique approach started to show clear ranking improvements within just six weeks.
In less than a year, we had added 438 top 10 positions, driving bigger SEO results, faster.
But the crowning glory was the impact on organic traffic.
Within ten months, organic traffic increased by a whopping 422% Year on Year.
This exponential increase in organic traffic brought with it a surge of potential customers, driving business growth.

Conclusion

Loans.com.au’s story is a testament to the power of a well-executed SEO strategy. By addressing the technical aspects, formulating a strong content strategy, and using AI-based offsite optimisation, we were able to deliver outstanding results. The success story of Loans.com.au is proof that, with the right approach, businesses can reach their digital audience more effectively and get bigger SEO results, faster.