Credit Reporting SEO Case Study - Equifax

419

Position improvement in aggregate keyword rankings

64%

YoY increase in SEO traffic

215%

YoY sales revenue skyrocket in Credit and Identity products

Introduction

EQUIFAX Australia, a leading credit and identity solutions provider, found themselves seeking a fresh approach to boost their online presence and drive significant growth in sales revenue.

Area Ten, an innovative digital marketing agency, stepped up to the challenge, armed with a deep understanding of the frustrations and challenges that businesses face when trying to scale.

With a focus on delivering results in record time, Area Ten embarked on a partnership with EQUIFAX Australia that would transform their online visibility and revenue generation.

The Approach

Area Ten’s approach was grounded in three key strategies designed to propel EQUIFAX Australia’s online performance:

SEO content: Area Ten crafted high-quality, targeted content for EQUIFAX Australia, focusing on credit and identity-related terms to boost search visibility and engagement.
Authority building: Area Ten focused on building authority for priority pages on Equifax Personal, ensuring the website’s prominence on Google Australia.
Ongoing optimization: Throughout the partnership, Area Ten monitored, adjusted, and fine-tuned their strategies to ensure optimal performance and continuous growth.

The Results

The collaboration between Area Ten and EQUIFAX Australia yielded astounding results, with the following major achievements:
Aggregate keyword rankings improved by 419 positions since the start of the SEO Programme in December 2021.
SEO traffic increased by 64% YoY (year-over-year).
Sales revenue from Credit and Identity products skyrocketed by 215% YoY.

Conclusion

Through tight collaboration Area Ten facilitated remarkable growth in both online visibility and sales revenue for EQUIFAX Australia. Our partnership with EQUIFAX Australia exemplified the power of the right SEO strategies to drive tangible results for businesses.

Our brand’s foundational principle is that technology, when correctly applied, is the ultimate liberator. We help EQUIFAX achieve liberation by delivering bigger results faster, driving growth in weeks, not months.