Revving Up SEO: How We Accelerated CarHistory's Digital Growth

Area Ten revitalized CarHistory's online visibility and sales with strategic SEO, enhancing keyword rankings, increasing traffic by 23%, and delivering a robust 10.5 SEO ROAS.

172

Position improvement in aggregate keyword rankings

23%

YoY increase in SEO traffic

23%

Sales revenue increase, delivering an SEO ROAS of 10.5

Introduction

In December 2021, CarHistory, an Australian company specializing in vehicle history reports, approached Area Ten to tackle the challenges they faced in their online presence.

CarHistory wanted to increase their visibility on Google.com.au and drive more sales revenue by targeting PPSR (Personal Property Securities Register) and REVs (Register of Encumbered Vehicles) check related keywords.

As an industry leader, Area Ten stepped up to the challenge with a clear and credible plan to help CarHistory generate real results faster than they ever thought possible.

The Approach

Area Ten implemented a three-pronged strategy to enhance CarHistory’s online presence and drive growth:

  1. SEO content creation: Area Ten crafted high-quality, SEO-optimized content to better target PPSR and REVs Check related keywords, making it easier for potential customers to find CarHistory’s services.
  2. Building authority: Area Ten focused on building the authority of priority pages on CarHistory, increasing the website’s credibility and visibility on Google Australia.
  3. Continuous improvement: Regular monitoring and optimization of the website ensured that CarHistory’s online presence remained fresh and relevant.

The Results

  • Area Ten’s efforts generated significant improvements for CarHistory:

  • Aggregate keyword rankings improved by 172 positions since the SEO programme’s inception in December 2021.

  • SEO traffic increased by 23% YoY.

  • Sales revenue also increased by 23%, delivering an SEO ROAS (Return on Ad Spend) of 10.5.

Conclusion

Area Ten’s strategic approach to digital growth challenges faced by CarHistory exemplified our commitment to liberating businesses.

By leveraging our expertise, tech, and determination, we focused on creating high-quality SEO content, building authority for priority pages, and continuously optimizing the website.

As a result, CarHistory’s online presence was transformed, increasing visibility, traffic, and sales revenue in record time. This case study is a testament to how our expertise and passion can start driving growth in weeks, not months, helping businesses achieve their goals faster than they ever thought possible.

Our approach embodies our foundational principle that technology, when correctly applied, is the ultimate liberator.

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