Benefits Of Working With An SEO Consultant For Lawyers

Working in the legal sector might require services beyond what a typical SEO consultant for lawyers can provide, so look to us at Area Ten for SEO services.

Trusted By Start- Ups To Industry Leaders The World Over (22 years of Expertise > 130+ Professional > Global Experience)

SEO in the Legal Sector


Are you a law firm looking to stand out online and attract more clients? Many lawyers face the challenge of connecting with potential clients who need their specific expertise. 


For growing a law firm, standing out in a saturated digital space can be quite a challenge. This is why you might be looking for a Google Ads agency that focuses on the SEO needs of lawyers. 


With a bespoke SEO strategy, your firm doesn’t just show up in search results but rather, becomes the top choice for those seeking legal help.


The Crucial Role of SEO in Legal Firms

Picking an attorney can feel like finding a needle in a haystack. Potential clients skim through countless law firms online, seeking the best fit for their distinct legal matter. This is where the power of a diligent SEO strategy comes into play. By optimizing your online presence, we ensure that your firm is not only visible but also stands out as the most compelling option for potential clients.


Why Choose Specialized SEO Consultants for Lawyers

Leveraging a B2B SaaS SEO agency that has a deep understanding of the legal industry offers a competitive advantage. The legal landscape is governed by strict advertising ethics and therefore requires a unique approach to SEO. Our role as your SEO consultant is to carry out efficient practices that adhere to industry standards while maximizing your online visibility.


The Role of an SEO Expert in Legal Firms

For a legal firm, you might need services beyond what a typical SEO consultant can provide, going beyond recommending solutions to fortify your online presence while ensuring you adhere to advertising regulations. 


A dedicated SEO agency like ours can equip you with an SEO strategy built on a robust understanding of your unique market dynamics and potential growth opportunities. This includes optimizing your local visibility to capitalize on clients in your vicinity.


Choosing to work with an Enterprise SEO agency allows you to sit back while we manage your SEO for you. We have a demonstrable track record with legal clients, and our commitment is unwavering. Together, we will co-create a powerful digital presence for your law firm, aimed at sustainable, superior results.

Highlighting Legal SEO Expertise

As legal professionals, you require a uniquely tailored SEO strategy because of your sector’s distinct needs. As an institution aimed at upholding justice, what you offer and stand for is different from the average business. Your online presence should reflect that image. You also operate under strict legal and professional guidelines that should not be compromised in the SEO process.


Our knowledge of the legal sector isn’t superficial. We understand how important it is to maintain your professional decorum while also ensuring that your legal services are easily accessible to your potential clients. 


Yur clientele is varied, from individuals to corporations, and so should be your SEO strategy. Whether it’s personal injury law, corporate law, or family law, we customize each SEO strategy to match your unique legal practice.


Proven Experience in Handling Legal Clients

Trust goes a long way in your profession, and it’s no different here at Area Ten. Many respected legal practices have trusted us to enhance their visibility in the digital space. Our services are backed by proven strategies, not just industry buzzwords. 


Further, aided by our proprietary technology CMAX™, we’ve been able to provide value to numerous legal professionals globally, boosting their organic traffic by an average of 22.7% within just two months.


The Legal Web Landscape 

The landscape of online legal services is complex. It is shaped not just by algorithms but the fears and hopes of people seeking legal services. That’s why our Full Body SEO approach strategically targets long tail keywords and head terms that people search for so that you can connect with clients seeking legal advice in your specific practice areas.


Adhering to Professional Legal Advertising Guidelines

When you partner with us, we assure you that all professional legal advertising standards are adhered to. While bending rules can be tempting to achieve quick traffic surges, we are firmly against malpractices like invisible texts, page swapping, and doorway pages that violate these norms. 


On our watch, we ensure that your business enjoys optimization and visibility without overstepping any legal restrictions.

Enhancing Local SEO Solutions

In your industry, getting found by local prospects could mean the difference between getting a high-value case or not. That’s why it’s so important to interweave local SEO into your strategy. Online visibility is one thing; what you really want is to be visible to the right people.


Local Visibility in the Legal Industry

Think about it, if your law firm shows up in search results for someone thousands of miles away, it does little good. You want your digital presence to intersect with your physical proximity. 


The key is to blend the online and offline worlds to fortify your authority and be the preferred local legal advisor. Translating your face-to-face credibility into a potent online reputation can significantly increase accessibility and cultivate trust. 


An entire client base might just be a keyword search away, and we can help you be found when they need you most.


Online visibility attracts immediate windfalls in terms of improved search engine rankings and increased website traffic. It also builds a lasting digital impression. One that complements your physical presence with a convincing digital footprint, broadcasting your expertise to the very individuals who need it most and expanding your influence beyond your local area. 


Now that’s justice served.

Key Points to Remember


  • Specialization is Key: Engaging a specialized agency for lawyers ensures that SEO strategies are tailored to the unique needs and standards of the legal industry, providing a competitive advantage.
  • The Role of SEO: Effective SEO makes a law firm visible and appealing to potential clients by optimizing online presence and local visibility, crucial in a crowded digital landscape.
  • Local SEO for Targeted Visibility: Incorporating local SEO strategies is vital for attracting nearby prospects, blending online presence with physical proximity to enhance accessibility and trust.
  • Adherence to Legal Guidelines: It’s important to partner with an agency that knows how to  comply with professional legal standards to maintain integrity and avoid legal restrictions.


Book a FREE SEO Fast Track today to see how we’ve helped businesses in the legal sector just like yours and start seeing results in as little as six weeks.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Claim your FREE SEO Audit now