Everything You Need To Know About Hiring An SEO Consultant For Attorneys

Boost your law firm’s visibility with a service that offers more than SEO consultant strategies for attorneys. Gain a competitive edge with Area Ten today.

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Struggling to get your law firm noticed among so many rivals? Finding it tough to see clearly through the seemingly hazy roads of SEO and legal standards? This is where our team steps in—not just as consultants but as a comprehensive SEO solution provider for attorneys.


Our team at Area Ten transcends traditional SEO consulting. Our approach is comprehensive and action-oriented, specifically designed to elevate law firms in search rankings. We don’t just offer advice; we oversee every step of implementation, ensuring our solutions make a real impact. 


What truly sets us apart is our ability to generate and deploy vast volumes of quality content that aligns with your brand voice and is compliant with the unique requirements of the legal field.

Understanding the Role of an SEO Consultant for Attorneys

We’ve worked with many clients. But how did we develop our strategies for our clients working in the legal field? 


As a seasoned SEO agency, we can tell you firsthand that SEO isn’t just about getting more visitors to your website. It’s not merely about increasing website traffic; it’s about forging meaningful connections and delivering precise solutions. Our approach to SEO for attorneys is based on a deep understanding of their audience and their needs. 


Moreover, our experience with legal clients has refined our strategies, ensuring they’re not only effective but also tailored to the unique requirements of the legal field.


Learning the Complexities of the Legal Industry


Before becoming an SEO consultant for attorneys, it wasn’t enough to simply have a good understanding of SEO. We had to go into the intricacies of the legal industry. One might ask, “How does SEO relate to the law?”  


But the legal industry, like any other, is heavily reliant on certain keywords, specific terminologies, and strategies that would seem foreign in another industry. Bridging those gaps is where a specialized SEO agency like ours comes into play.


Being an international SEO agency, we understand that attorneys seek tangible ROI from their SEO efforts. Performance tracking goes a step further than conventional measures. This is why we go beyond checking the metrics of traffic and rankings. We also look into conversion rates, client acquisition rates, and client retention rates. 


Approaching the role of an SEO consultant for attorneys requires more than a cursory understanding of the legal field. More than anything, it requires comprehensive SEO strategies, industry-specific knowledge, and continuous performance tracking. 


Our potential clients are savvy and competitive, and they expect a tailored approach that delivers quick, impactful, and sustainable results. With every SEO strategy we implement, we hope to fulfill these needs and exceed our clients’ expectations.

SEO Consultant’s Industry Expertise

Since we started as an organic SEO agency in 2014, we’ve had the privilege of partnering with many legal clients. The legal industry warrants a unique blend of professionalism and persuasiveness, where maintaining confidentiality is a driving factor. 


If you’re an attorney navigating the digital landscape, you’ll need more than an SEO consultant to give you advice. You need an agency that can properly execute your strategies with a deep understanding of the delicate nuances of your field. 


How Our Customized Strategies Work


Evidently, a one-size-fits-all approach to SEO strategies might work in some industries, but it takes a backseat when it comes to attorneys. You need strategies as unique as the cases you handle. And here’s where our tailored approach comes into play. 


By leveraging our proprietary technology, CMAX™, we strike a perfect balance between regular best practices and sector-specific tactics. Pairing machine learning with real-world testing in the here and now offers the best results. 


Whether it’s targeting industry-specific long tail search terms or using Full Body SEO to ensure your firm captures 90% of search opportunities, the strategy is compartmentalized and custom-designed just for you.


Using Advanced Analytics in SEO


We focus on advanced analytics. We believe that understanding your audience and their behavior is fundamental to achieving success in SEO. That’s why we use advanced analytics to figure out how users behave, see how our SEO compares to other methods, and find areas to improve. 


Our top priority in ethical SEO is delivering measurable results. We want you to see SEO as a way to increase your revenues. With advanced analytics, we show you how our strategies are doing, tracking how much money you make from organic searches. 


With a strong rhythm in our work, we help you stay ahead in this competitive market by providing quick, impactful, and sustainable results.

Our SEO Services

In our years in the industry, we have proven time and again that in SEO, one-size-fits-all strategies don’t usually cut it. At Area Ten, we recognize the unique potential of each client we work with, and this belief culminates in our most distinctive offerings


Personalized Content Templates


Content is crucial to SEO. As they say, “content is king.” And we understand the potential of creating high-performing content on your website. But it’s not just about using SEO-friendly words; there’s more to it.


It lies in curating exclusive, tailored content templates—a strategy we pride ourselves on at Area Ten. These templates are finely tuned for (and by) our AI-powered SEO platform. They target a wide range of search terms, from head terms to long tail keywords, capitalizing on the 90% of search opportunities your competitors are likely missing.


Self-Optimizing Websites


Our own tech, CMAX, enables us to establish self-optimizing pages that proactively respond to changes in Google’s algorithms, made possible through extensive testing over the years we’ve spent refining it. In addition, this technology also provides profitable SEO and PPC performance insights that can be capitalized on in real time. 


SEO Consultants as an Investment for Attorneys


As an attorney, you might think that regular SEO strategies might seem redundant for your specific needs. We’re aware of how crucial the role of SEO is in your digital visibility and getting clients. These are only some of the reasons why you must consider hiring not just an SEO consultant but a full-fledged SEO agency as an investment. 


We use our special technology and custom strategies for law firms. In a mere six weeks, these strategies can start showing results and improve your online presence, saving you time compared to traditional SEO.

Get in the Lead with the Help of an SEO Consultant for Attorneys

Let’s be frank: in a saturated industry like law, it’s not enough to be good at what you do. You have to be found. SEO has emerged as a crucial tool for attorneys to reach out to potential clients, making your firm prominent on search engines. 


It helps you rise above the noise, putting you in the driver’s seat when it comes to ranking, visibility, and, ultimately, client acquisition. With more users than ever relying on search engines to find information, being at the top of these search results can make a massive difference in your law firm’s visibility and clientele growth. 


But SEO is not just about getting seen; it’s about showcasing your expertise and building a strong online reputation. This is our expertise. 


Key Points to Remember


  • SEO for Law Firms is Crucial: In a competitive legal market, employing SEO strategies is essential for law firms to stand out.
  • Compliance with Legal Standards: Area Ten’s SEO approach for attorneys ensures close collaboration with clients while leveraging a blend of human expertise and AI-powered technology.
  • Integration of SEO with Legal Marketing: It’s important to align SEO strategies with a law firm’s overall marketing efforts for cohesive brand messaging and client engagement.
  • Enhancing Legal Firms’ Online Credibility: Our SEO efforts aim to establish and enhance the online reputation and credibility of law firms.
  • Advanced Analytics for Informed Strategies: Employ advanced analytics to understand audience behavior and refine SEO strategies for better results.
  • Personalized Content and Self-Optimizing Pages: At Area Ten, our approach includes creating personalized content and leveraging AI for self-optimizing pages that respond to search engine algorithm changes.


At Area Ten, we’ve successfully delivered scalable growth for businesses across various sectors. We’re eager to share our insights and strategies with you, offering a unique opportunity to understand how our proven methods can be tailored to accelerate growth specifically for your business. 


If you’re poised to elevate your presence in the digital space, we invite you to take advantage of our FREE SEO Performance Fast Track

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study


  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

Look for an agency with a strong background in industries with strict compliance requirements, like healthcare and finance. The right agency should not just have a good reputation but should also demonstrate the capability to deliver tangible SEO improvements for your law firm according to their promised timeframe.

At Area Ten, we can start delivering results within six weeks. Plus, we understand the unique aspects of your legal practice. We tailor your SEO tools and strategies to meet your specific goals.

SEO for lawyers should involve meticulous human oversight to ensure all SEO activities are fully compliant. These include keyword strategy, content creation, and more.

Our process at Area Ten starts with close collaboration with our clients, only proceeding to the next step once our human-written content has been approved. Once done, our proprietary technology will use this content as training data to ensure compliance.

SEO is a critical element of a law firm’s broader marketing plan. It complements other marketing channels by maintaining uniformity in messaging, design, and user experience.

At Area Ten, we look at the entire funnel of your marketing strategy to develop a holistic solution strategy that not only strengthens the law firm’s brand but also drives organic traffic and converts prospects into clients, ensuring a cohesive and effective marketing presence.

Claim your FREE SEO Audit now