Expert Tips On Working With A Medical Practice SEO Agency

Explore how businesses can amplify their brand’s online presence with a tailored SEO strategy. Don’t go with any medical practice SEO agency; choose Area Ten!

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We understand that you’re here seeking a unique approach to SEO solutions that yield impactful and sustainable results. 

 

Engaging an ecommerce SEO agency, a healthcare SEO agency, or a lawyer SEO agency requires planning and understanding, and that’s where we come in. Being in the SEO field for years, we’ve noticed a plethora of concerns and curiosities that decision-makers like you often encounter. 

 

Know that we’re here to help. 

 

We’re here to co-create value with you, providing SEO solutions that amplify your brand’s digital presence. Together, let’s move beyond the traditional, embracing SEO strategies that echo your uniqueness and align with your growth ambitions. In line with all this, here are some helpful tips on making sure you get the most out of your partnership with a medical practice SEO agency. 

Tip #1: Get an Effective SEO Strategy for Your Industry

In the bustling digital marketplace, it’s essential for your organization to fine-tune an SEO approach that aligns with your industry dynamics. Using a one-size-fits-all strategy often falls short of reaching your unique goals. Thus, discerning the nuances of your industry gives you the edge to stand above your competitors.

 

Knowing Your Industry 

 

To start with, it’s crucial to have a deep understanding of your industry. This involves recognizing patterns, trends, and consumer behaviors. Because each industry has its own unique attributes and dynamics, customizing your SEO approach based on these specifics is a necessity. 

 

Mix standard SEO techniques with industry-specific knowledge, and you’re bound to have a winning formula. Next, study the SEO techniques used by successful competitors in your industry—this will deliver valuable insights to further optimize your SEO strategies.

 

Optimization Strategies

 

Fine-tuning your optimization strategies ensures a solid foundation for your SEO campaigns. Onsite optimization includes generating relevant, high-quality content that resonates with your target audience. But remember, content is an onsite variable that has the biggest impact on SEO performance.

 

That’s just one part of our Full Body SEO approach, where we target longtail search terms along with head terms. This has often enabled our clients at Area Ten to capture 90% of the search opportunities that their competitors miss. 

 

Utilizing Analytics 

 

To conclude, remember that good analytics are paramount when undertaking any SEO endeavor. It helps you understand how your SEO is performing relative to other marketing strategies and its actual contribution toward your company’s revenue. Historically, SEO has been treated as a non-performance channel, which is an incorrect approach from our perspective. 

 

SEO is indeed a performance channel. It’s time to shift gears in our understanding of SEO, unlocking its potential to do wonders for businesses. Achieving great SEO is not a long haul. With careful planning, you can start yielding results within six weeks. All it takes is a great understanding of your industry, a good optimization strategy, and a potent dose of analytics.

Tip #2: Acquire Regulatory Compliance

Doing business by the book isn’t just about obligatory check-box exercises; it’s a prerequisite for success. In the world of SEO, achieving regulatory compliance implies not only adhering to search engines’ algorithms but also industry-specific guidelines, which is especially important for medical practices. 

 

Unraveling Google’s Algorithms

 

At Area Ten, we regard SEO algorithms as the secret behind a successful online presence. Thanks to our proprietary technology, CMAX™, we are able to decipher Google’s algorithms. Using machine learning and real-world testing, we are able to identify the specific levers that improve SEO performance and execute these insights quickly and at scale. 

 

Not only does this approach result in improved SEO performance, but it also ensures integrity and compliance with search engine guidelines. This subsequently helps to eliminate any risk of penalties or algorithmic demotions due to non-compliance, essentially securing your digital reputation.

 

Industry Guidelines: Staying in Line

 

Your content must adhere to the medical laws and ethical guidelines in your industry. However, generic programmatic SEO strategies may not align with such requirements. At Area Ten, we combine the power of advanced technology and human expertise in our SEO strategies to ensure adherence to these guidelines.

 

Our highly trained human writers’ comprehension of these guidelines, backed by our technology, enables us to optimize your website effectively.

 

The Payoff: Sustainable Success

 

Regulatory compliance doesn’t just keep you from stepping on the wrong side of the law; it also presents a pathway to sustainable success. From our experience, businesses that play by the rule book have a higher success rate compared to those that try to find shortcuts.

 

Maintaining regulatory compliance in the world of SEO is not only about doing what’s right; it’s about setting your business on a path of sustainable growth and success. It’s about leveraging the rules to your advantage rather than trying to find ways around them.

Tip #3: Leverage The Power of Local SEO

Have you ever wondered how you could reach out more directly to your local audience? Local SEO provides that very capability. 

 

It’s a tailored SEO strategy that optimizes your online presence to attract more business from relevant local searches on Google and other search engines. Unlike traditional SEO strategies, local SEO is not a cookie-cutter approach; it’s specialized, it’s personalized, and perhaps most importantly, it’s localized.

 

The Significance of Localized Optimization

 

You see, the power of local SEO lies in its precision. It targets users in the specific geographic area that your business serves. This approach leads to a higher quality of website traffic, resulting in a significantly better conversion rate. 

 

The reason behind the success of this method is simple: people looking for businesses in their area are far more likely to become customers. They’re not just browsing—they’re ready to buy.

 

The Impact of Local SEO on Your Performance Metrics

 

By integrating cutting-edge proprietary technology like CMAX into the local SEO strategy, we have been able to generate tangible, measurable results within a short span of time—we can even start delivering results within six weeks. 

 

Here are a few of the benefits our client partners have enjoyed:

 

  • Heightened online presence and visibility in the local market
  • An increase in organic revenue within three months
  • Stable and sustainable growth in search rankings

 

The Culmination Point: Revenue-driven SEO

 

People often overlook the fact that SEO should be a performance channel. With a tailored local SEO strategy and the right analytics in place, it should be as easy to see how much revenue your SEO efforts are generating as any other marketing channel—if not more. With us at Area Ten, this is precisely what you get—a performance-driven, Full Body SEO strategy that turns organic traffic into traceable revenue. 

 

Remember, if you’re not measuring, you’re not improving. Harness the power of local SEO and let the data speak for itself.

The Takeaway

As we venture into the digital realm and work with a medical practice SEO agency, the sea of SEO strategies can feel overwhelming. Gone are the days of simple, cookie-cutter solutions. The landscape is ever-changing, with novel algorithms and savvy competitors constantly shifting the parameters for success.

 

Just as your product stands out, so should your SEO strategy! Seeking tailored approaches that align with your business nuances? That’s exactly what our expertise offers—technical sophistication paired with strategic acumen. 

 

Our current digital age requires us to shy away from conventional methods, venturing into the unknown, being dynamic, embracing technology for scalability, and facing head-on the challenges that come. And guess what? That’s exactly where the excitement lies.

 

To wrap up, it’s a new world out there—one that demands dynamism, a fresh perspective, and a sense of unabashed confidence in the face of change. In the journey of SEO, we welcome you to venture into the unexplored, to be different, and to be the game-changer. We welcome you to Area Ten. 

 

Get your FREE SEO Performance Fast Track and begin to see improvements within six weeks!

 

Key Points to Remember

 

  • Tailoring your SEO strategy to align with your industry’s unique dynamics and consumer behaviors is crucial for standing out in the digital marketplace.
  • Achieving regulatory compliance, particularly adhering to search engine algorithms and industry guidelines, is essential for sustainable online success and avoiding penalties.
  • Local SEO, focusing on optimizing your online presence for local searches, is key to attracting more business and achieving better conversion rates in your specific geographic area.
  • Utilizing analytics is vital to understanding the performance of your SEO strategy and its contribution to your company’s revenue, making SEO a performance-driven channel.
  • Embracing the challenges and changes in the digital landscape with a unique, tailored SEO approach is necessary to stand out and leverage the digital landscape effectively.

 

At Area Ten, we’re your partner for digital growth, offering unparalleled expertise in SEO, paid media, and programmatic content. We help businesses thrive in the digital space, transforming their strategies for maximum scalable results.

 

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As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

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