Are you a Shopify store owner battling to get your products noticed in an increasingly competitive digital market? Do you find yourself lost in the complexities of SEO, unsure how to optimize your store for better visibility and sales?
You’re not alone.
Many Shopify entrepreneurs face these challenges, struggling to make their mark in a crowded online space. It’s not just about having fantastic products; it’s also about ensuring those products reach your target audience.
We understand that the road to online visibility is paved with more questions than answers. How do you stand out when everyone seems to be doing the same thing? Can a one-size-fits-all approach truly work for your unique brand and audience? And importantly, how do you balance the investment in SEO with the expected return? These are valid concerns, and at Area Ten, we’ve crafted our services to address each one specifically.
As we explore the expanse of the Shopify SEO marketplace, discover how our expertise can amplify your store’s sales.
Shopify SEO is the specialized process of optimizing online stores on the Shopify platform to increase visibility in search engine results pages (SERPs), drive traffic, and enhance sales. Unlike general SEO, which applies to a wide array of websites and platforms, it focuses on the unique features and challenges of the Shopify environment.
The role of a Shopify SEO consultant extends beyond basic SEO practices, leveraging specialized expertise to harness the platform’s full potential. The right consultant adds value by customizing their approach to your specific business needs and utilizing a deep knowledge of Shopify’s framework to optimize store performance.
Some responsibilities include conducting thorough SEO audits, implementing on-page and off-page optimization strategies, and continuously monitoring and adjusting these strategies to align with changing algorithms and market trends.
Over-reliance on default settings, underutilization of the platform’s distinct capabilities, and difficulty targeting the right keywords are some of the pitfalls that can affect your bottom line. Other pitfalls include neglecting the importance of unique content creation, poor site structure, and inadequate technical SEO—all of which can lead to suboptimal performance in search rankings.
Shopify’s platform offers a range of built-in SEO features designed to help store owners optimize their content and structure for better search engine ranking. Below are some of the action points an ecommerce SEO agency may conduct for a successful Shopify SEO strategy:
The adage “Content is King” holds particularly true in the realm of e-commerce, and this is where our expertise at Area Ten can propel your business forward. As an international SEO agency, we can help your business generate quality content that works to engage and convert customers, as well as improve search rankings.
While technical SEO can seem daunting, Area Ten is an SEO agency that prioritizes the most impactful changes. This can lead to significant improvements in site performance and increased conversions.
SEO is a transformative tool for Shopify stores. Our strategic approach to SEO ensures that your store is not just optimized for search engines but is also primed for the best possible customer experience.
Partnering with us at Area Ten provides a strategic advantage to Shopify store owners. Our comprehensive SEO services, from content strategy to technical optimization, are designed to provide quick and sustainable results, setting you apart in the competitive e-commerce landscape.
As the e-commerce landscape evolves, so do the strategies for SEO success. We stay ahead of the curve, ensuring that our clients are equipped with the latest SEO solutions to face future challenges and continue growing their online presence.
Having understood the expertise needed to take Shopify marketing efforts to new heights, here’s a recap of what Area Ten’s Shopify SEO consultant services can offer:
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
At Area Ten, our ability to deliver results swiftly stems from our unique blend of human expertise and proprietary technology, specifically our programmatic SEO platform. As your dedicated Shopify SEO agency, we use this powerful combination to rapidly identify and implement the most effective on-site strategies.
This approach allows us to optimize existing content and fully leverage Shopify’s SEO features, positioning us to start delivering noticeable results in as little as six weeks.
The most effective off-site SEO activities today, as per our unique approach, involve engaging with social media and online communities to drive brand awareness and user engagement. However, off-site SEO activities are often the hardest aspects of SEO to control. At Area Ten, we emphasize variables that truly matter.
Our system focuses on triggering other critical signals that Google values, which extends beyond the conventional link-centric methods. This approach ensures a more holistic and effective strategy in enhancing our clients’ online presence.
Our approach for B2B clients often involves a more extended strategy focused on lead generation and nurturing, akin to “farming,” while our B2C strategies are more “hunting” oriented, targeting immediate sales and quick conversions.