How To Transform Your Business With An Enterprise SEO Consultant

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Are you navigating the complex waters of managing a large-scale website and striving to enhance your business’s online presence? 

 

At Area Ten, we recognize that enterprise SEO is not just about the technicalities of search engine optimization. Equally crucial is the art of stakeholder optimization, especially in sprawling corporate landscapes. This expertise becomes indispensable for fostering collaboration and swift execution in large organizations, where multiple parties are involved in decision-making processes.

 

We’ve crafted this guide for business owners and marketers like you who need a partner adept at maneuvering through large organizational charts to ensure an efficient implementation of strategies. 

 

We’ll explore specialized strategies and tools that differentiate enterprise SEO from standard SEO, ensuring your products and services gain maximum online visibility.

The Importance of Enterprise SEO

SEO is no longer a luxury; it’s a necessity for businesses of all sizes. For enterprises, it is indispensable due to the complexity of managing larger websites. This is where we, as an enterprise SEO consultant, step in to prioritize, strategize, and execute the campaigns efficiently. 

 

Benefits of Hiring an Enterprise SEO Consultant 

 

The role of an enterprise SEO consultant encompasses more than mere keyword research or link building. We have a strategic vision for long-term SEO performance and manage resources effectively.

 

Key benefits include:

 

Long-Term ROI. Unlike paid advertising, the impact of SEO continues beyond the initial investment, potentially increasing organic traffic over time. This leads to sustainable business growth and higher search engine rankings.

 

Enhanced User Experience. Properly optimized sites offer better user engagement and lower exit rates. This includes mobile optimization and efficient site navigation, crucial for maintaining Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) standards and building trust and credibility.

 

Technical Expertise. SEO isn’t just influenced by content. Site infrastructure also plays a role. An expert SEO consultant can make sure your pages are accessible and interpretable by search engines.

 

Content Quality and Strategy. Content that is aligned with E-E-A-T principles attracts and retains visitors. They turn them into regular customers and boost SEO outcomes.

 

Local SEO Benefits. For brick-and-mortar businesses, local SEO strategies like optimizing your Google Business Profile and using location-based keywords can significantly increase local brand awareness and even foot traffic.

 

Competitive Edge. Staying ahead of competitors requires analyzing their SEO strategies and staying updated with SEO trends. An expert SEO consultant will strategize how your website can fill in the gaps of your competitors and boost your traffic.

 

Integration with Other Marketing Efforts. SEO can be integrated with overall marketing strategies. These include social media and content marketing to increase traffic, leads, and sales.

 

Brand Protection and Enhancement: For large corporations, enterprise SEO is about brand protection as much as recognition. It helps cement their status as industry leaders.

 

Collaborating with us means businesses can ensure that their online strategies align with their overall business objectives. We have a proven track record as an enterprise SEO expert, which attests to our ability to start delivering results within six weeks. 

Leveraging Cutting-edge Solutions

As seasoned collaborators in the enterprise SEO landscape, it’s our shared understanding that staying ahead of the curve necessitates embracing technological innovation. As we keep ourselves on top of industry trends, our primary focus remains on creating unique, scalable solutions at Area Ten that align with our clients’ unique needs.

 

Harnessing Proprietary Technology for SEO  

 

Our secret weapon is our proprietary technology, CMAX™. This technology is the cornerstone of our SEO strategies, using machine learning and real-world testing to decode Google’s intricate algorithms. 

 

Armed with these insights, we can pinpoint specific modifications that will maximize our clients’ SEO and PPC performance. Ultimately, this helps drive greater returns on their digital marketing investment.

 

This technology is not just about understanding the SEO landscape; it’s about the swift execution of strategic insights. Unlike traditional link-building strategies, our technology focuses on streamlining on-site variables, such as content optimization, to deliver a solid and meaningful impact on SEO performance.

 

The Crucial Role of Technology in Enterprise SEO  

 

Coming down to the essence of enterprise SEO, technological innovations like ours are far beyond a fancy trend; they’re game-changers. CMAX plays a key role in implementing our innovative Full Body SEO approach, which aims to target longtail search terms along with head terms. 

 

The ingenuity of the Full Body SEO approach is that it allows our clients to capture 90% of search opportunities, which often go unnoticed by their competitors. Isn’t it time we left conventional strategies behind and embraced the transformational power of proprietary technology in SEO? 

 

With Area Ten, the future is already here. Our technologically advanced, customized SEO strategies can transform your online presence, capturing opportunities that others miss and delivering sustainable revenue growth.

The Power of SEO

As leaders of Full Body SEO, let us walk you through some tangible illustrations of our strategic proficiency. Let’s consider our client, a key player in the retail industry with a prominent presence in Australia. Despite their massive local presence, they were grappling with low online visibility, and their former SEO strategies had been largely ineffective. 

 

This situation changed drastically when they partnered with us at Area Ten. Within a span of two and a half months, we reconstructed their SEO architecture from the ground up. We’ve done this through the use of CMAX, coupled with our myriad onsite optimization strategies. 

 

This culminated in game-changing results. Their organic revenue surged, and organic traffic increased by 32.6%.

 

Decoding Key Performance Metrics

 

Understanding important performance metrics is crucial for assessing SEO success. Defining the right SEO metrics helps you see who your audience is and how well your strategies are working.

 

SEO metrics look at things like how many people visit your website, the keywords you use, and how user-friendly your site is. At Area Ten, we use advanced AI tools to analyze your SEO journey, going beyond traditional metrics like bounce rates and click-through rates to fully understand SEO dynamics.

 

We trace how your onsite content modifications translate into revenue generation, evaluate offsite optimization efforts, and measure them against other marketing channels. This way, we do not leave any stone unturned. Every metric is used to its maximum potential, strengthening your website’s E-E-A-T performance.

Boost Your Online Presence with an Enterprise SEO Consultant

The world of SEO is dynamic; it’s an evolving discipline that requires continuous nurturing. Partnering with an enterprise SEO consultant can be both a game-changer and a growth multiplier for your business. 

 

For us at Area Ten, it’s all about co-creating value with you and being your collaborator, not merely a service provider. 

 

As a marketplace SEO agency, we have adopted a unique approach to tapping the potential of digital marketplaces. Whether you’re in the market for a WordPress SEO agency or a BigCommerce SEO agency, we can help you level up your digital presence that can significantly contribute to your ROI.

 

Don’t miss out on our FREE SEO Performance Fast Track.

 

Key Points to Remember

 

  • Enterprise SEO is Essential. SEO is crucial for businesses, especially for managing large-scale websites.
  • Customized Approach by Area Ten. Area Ten offers tailored SEO strategies for businesses, focusing on unique needs.
  • Long-Term ROI and User Experience. SEO provides sustainable growth and enhances the user experience on websites.
  • Technical Expertise in SEO. Understanding technical SEO is key to optimizing large-scale website infrastructures.
  • Content Quality is Paramount. High-quality content is vital for attracting and retaining visitors, improving SEO outcomes.
  • Local SEO Advantages. Optimizing for local SEO can significantly boost physical store visits for brick-and-mortar businesses.
  • Competitive Analysis for SEO Edge. Analyzing competitors’ SEO strategies is crucial for maintaining online visibility and competitiveness.
  • Utilizing Proprietary Technology. Area Ten leverages CMAX for advanced SEO strategy development and execution.
Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

When selecting an enterprise SEO agency, look for one that has been proven they can deliver results and has expertise in your sector.

A proficient agency like us at Area Ten starts delivering noticeable improvements within six weeks. We are experienced at navigating the unique complexities of large organizations. We have also worked with various businesses in different industries, from healthcare to law and ecommerce, across the world.

Enterprise SEO caters to the needs of larger and more complex businesses, employing a custom strategy, advanced tools, and clever content strategies. It involves navigating through complex stakeholder landscapes, unlike standard SEO, which suits smaller websites with a more uniform strategy and fewer stakeholder interactions.

Despite the complexity of enterprise SEO, it doesn’t result in slower results. With an experienced agency employing cutting-edge technology and strategies, such as programmatic SEO, quick and impactful results are achievable within a large-scale setup. With Area Ten, we focus on high-impact areas first so we can start delivering results in a mere six weeks.

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