Important Things To Consider Before Hiring A Healthcare SEO Consultant

Seeking a reliable healthcare SEO consultant? Let Area Ten guide you with our unparalleled expertise in the complex yet rewarding healthcare digital landscape!

Trusted By Start- Ups To Industry Leaders The World Over (22 years of Expertise > 130+ Professional > Global Experience)

Expert SEO Consulting Services

Are you navigating the complex world of digital marketing in the healthcare sector and feeling overwhelmed by its unique challenges? Do you wonder how to tailor SEO strategies to meet the specific needs and regulations of the healthcare industry? These concerns are common among healthcare professionals seeking to enhance their online presence.

 

In the healthcare sector, where precision and compliance are paramount, connecting with the right target audience is the key to a successful SEO strategy, and that’s why the choice of finding the right SEO healthcare consultant is critical. 

 

You need a partner who not only understands the intricacies of healthcare marketing but also possesses the expertise to navigate its unique landscape. The concern isn’t just about finding someone who knows SEO. It’s about finding a consultant who can apply these principles effectively within the healthcare context.

Understanding Healthcare SEO

SEO serves as a crucial navigation tool—much like a map in a large city—helping businesses increase their online visibility. A lawyer SEO agency, for instance, would approach SEO with a different set of strategies, emphasizing legal terminology and client confidentiality. This is especially critical in the healthcare industry, where trust and accuracy are vital.

 

At Area Ten, we specialize in crafting SEO strategies specifically for the healthcare sector. Our approach is tailored to address the unique challenges and regulations of this field. With over twenty years of experience and a diverse team of over 130 professionals, we have guided numerous healthcare businesses to achieve their SEO goals.

We understand that in healthcare, quality, ethics, and competency are not just preferences but necessities. Our approach to SEO consultancy is grounded in these principles, ensuring that our strategies are not only effective but also align with the high standards of the healthcare industry.

 

Why SEO Matters in Healthcare

 

In today’s digital era, potential patients take to online platforms to look for reliable healthcare services and information. For healthcare businesses to stand out in the bustling SEO marketplace, a strong online presence, fortified by impeccable SEO strategies, becomes indispensable.

 

  • Digital Dominance: As the world tilts towards online platforms, people are transforming into discerning online explorers in search of the best SEO company. Healthcare businesses need to rise above the noise, and that’s where our expertise at Area Ten comes into play.
  • Building Trust: Being on the first page of search results is comparable to having a prime storefront in the busiest part of town. It conveys authority and trust, signaling to potential patients that this is a healthcare business they can rely on.
  • Reaching the Right Audience: Effective SEO is also about relevant visibility—not just ordinary visibility. With a strategic approach, healthcare businesses can ensure they connect with the exact audience they intend to serve.

 

The Complexities of Healthcare SEO

 

When it comes to digital optimization, healthcare SEO stands out as a specialized domain, demanding a unique set of skills and understanding. Below are just some of the nuances of healthcare SEO:

 

  • The target audience for healthcare SEO is notably specific. Instead of casting a wide net to reach a diverse audience, it must hone in on individuals with explicit healthcare needs. Similarly, a medical SEO agency would focus on terms and strategies specific to the medical field, ensuring content is both medically accurate and SEO optimized.”
  • Keyword selection in healthcare SEO is about precision and relevance. While regular industries might span a broader spectrum of topics, here, keywords must be anchored in medical terms, aligning with the searcher’s intent.
  • Content regulation is more stringent in healthcare SEO. Every piece of content produced has to align with healthcare guidelines and regulations. 
  • Conversion goals extend beyond traditional metrics in healthcare SEO. More than tracking sales or clicks, it emphasizes patient engagement, education, and holistic support.
  • The particular emphasis on the Experience, Expertise, Authority, and Trustworthiness (E-E-A-T) criteria presents more complexities in healthcare SEO. 

 

Navigating healthcare SEO requires finesse and expertise. At Area Ten, we’re equipped and committed to guiding you through its intricacies with clarity and confidence.

What Does a Healthcare SEO Consultant Do?

Healthcare SEO consultants typically start with keyword research to uncover essential and high-traffic keywords relevant to healthcare. On-page optimization is usually next, tweaking the website’s content and structure to make it more search-engine friendly. Furthermore, a healthcare SEO consultant can help craft a content strategy that matches the website’s SEO goals and engages the target audience.

Important Considerations When Hiring A Healthcare SEO Consultant

 

When considering a healthcare SEO consultant, it’s crucial to look for one that can offer a: 

Full Body SEO Strategy

Within the multifaceted sphere of healthcare, a mere superficial approach to SEO doesn’t suffice. A thorough, holistic strategy is essential. Imagine an approach meticulously designed to cater to the specific content needs of the healthcare sector you’re in. That’s what we can offer at Area Ten—a bespoke healthcare SEO strategy. 

 

Combination of Content Creation and Technology 

Content’s significance in the SEO arena is undeniable, but its depth and breadth matter just as much as its presence. The right content strategy embraces a wide array of pertinent keywords, enhancing its potential outreach. Online visibility is enhanced when such diversified content is coupled with the latest technological advancements, like the programmatic SEO platform we offer here at Area Ten. 

 

A Focused Technical SEO Audit

The wide expanse of SEO can sometimes lead one into a labyrinth of ceaseless optimizations. The key lies in discerning the critical from the inconsequential. By strategically focusing on the most pivotal elements—which can be pinpointed by a comprehensive technical SEO audit like what we offer for free at Area Ten—one can achieve swifter, more impactful SEO results. 

Area Ten's Technology-First Approach to Healthcare SEO

As we’ve already established, healthcare SEO is full of intricate details and technical aspects unique to the healthcare sector. That’s where Area Ten steps in, bringing a technology-first approach that takes these nuances into account. This approach is akin to what a technical SEO agency would employ, focusing on the backend and technical elements of SEO to ensure optimal site performance.

At the heart of our strategy is CMAX™. Think of it as an engine that’s designed to produce high-quality, SEO-friendly content consistently and at scale. What sets our proprietary self-improving technology apart is its solid foundation in both supervised and unsupervised machine learning models, as well as reinforced learning algorithms and swarm intelligence techniques. 

So, when some pages aren’t performing as well as others, these algorithms adjust, reshuffling resources and link structures. It’s like having the stronger pages lend a helping hand to those lagging a bit behind. This approach ensures a balanced and optimized site performance.

With Area Ten leading the charge, you’re tapping into advanced technology while partnering with a team that understands both the tech and the unique challenges of healthcare SEO. 

Key Points to Remember

Having understood the unique challenges of healthcare SEO, let’s recap the key aspects of Area Ten’s healthcare SEO consulting services:

  • Legacy: We’ve established our credibility in healthcare SEO consulting with over twenty years of experience and an international team of 130 professionals.
  • Precision: Our approach to healthcare SEO is meticulous, focusing on specific audiences, selecting precise medical keywords, and ensuring all content aligns with healthcare guidelines.
  • Technology: We champion a technology-first approach, leveraging our proprietary CMAX system, which is rooted in machine learning, reinforced learning algorithms, and swarm intelligence techniques.
  • Holistic: Our services encompass a comprehensive SEO strategy, combining potent content creation with advanced technology and offering focused technical SEO audits.
  • Distinctive: Setting us apart, we provide bespoke solutions tailored to specific needs, promising to start delivering impactful results in just six weeks.

Leverage the Area Ten Advantage in Healthcare SEO

With a wealth of experience under our belt, Area Ten shines brightly as a guiding light in the complex healthcare SEO landscape. 

 

Our team is dedicated to providing precision-driven solutions, emphasizing specific audiences, accurate medical keywords, and stringent content guidelines. Our tech-driven approach combines technology and in-depth industry knowledge, ensuring a holistic strategy that sets us distinctly apart.

 

Choosing Area Ten means choosing a SaaS SEO agency with a commitment to excellence, bespoke solutions, and impactful, lasting results. By partnering with us, you align your organization with a legacy of trust and unmatched digital expertise.

 

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

Where many offer generic strategies, we at Area Ten hone in on tailored solutions that fit like a glove with your business objectives. We believe in forging our own path, prioritizing not just any results, but the right ones. And here’s the game-changer: we aim to start delivering those results to you in just six weeks.

The Area Ten team doesn’t just stop at handing out advice; we’re right there with you every step of the way, ensuring those strategies come to life seamlessly. Our commitment is to be that reliable partner you can lean on, making your challenges our own and steering you with unwavering support.

At Area Ten, our expertise isn’t confined to a single niche. 

 

From the chic world of fashion to the innovative realm of electronics, we’ve got ecommerce SEO know-how. Beyond that, we’ve worked with a diverse range of other sectors including law, medical, technical, and SaaS. What powers our approach? A deep-rooted understanding of the nuances of each industry, allowing us to drive impactful SEO results both swiftly and efficiently.

Claim your FREE SEO Audit now