The Ultimate Guide To SEO For Ecommerce Shop

Discover how partnering with Area Ten to build SEO for ecommerce shop growth can enhance visibility and engagement, creating visible and sustainable results.

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Learning About Ecommerce SEO

As someone who has ventured into the bustling space of online commerce, you’re no stranger to the importance of SEO for ecommerce shop growth. When you’ve done the work of setting up a stunning online store with high-quality products, it would be a waste to see it buried beneath mountains of Google search results. 

 

This is where the importance of an SEO agency shines through.

 

The Role of SEO in Ecommerce

 

SEO for ecommerce works a tad bit differently than for regular websites. It’s all about making your products visible to potential customers who are hunting for what you offer on search engines. 

SEO Essentials for Ecommerce

SEO is the invisible thread that ties your customers to your ecommerce platform. It’s about enhancing the user experience and creating content that warrants being found in the first place. 

 

To be a leading player in the online retail market, it’s crucial to understand that SEO goes far beyond visibility on Google. It’s about providing your audience with an unrivalled journey from the moment they click on your website to the second they finalize their purchase.

 

Tailored Approaches

 

Any programmatic SEO agency worth its salt understands that every business is unique. The SEO strategies we’ve developed for Area Ten have helped many enterprises worldwide, demonstrating our innovative, tailored approaches with quantifiable results. Take a look at how we’ve helped different types of businesses.

 

One of our North American clients, an online shoe retailer, had struggled to break into the market despite having high-quality products and excellent customer service. With our tech powerhouse, CMAX™, and a unique blend of strategic SEO, we amplified their visibility by targeting longtail search terms, landing them in front of their ideal customers.

 

Over merely two months, they noticed an impressive 27.5% increment in organic traffic.

 

Aligning SEO with Your Ecommerce Dreams

 

Every action must support a business goal. SEO is no different, whether it’s driving higher conversion rates or boosting brand awareness. We helped a UK-based luxury watch brand recover from an SEO strategy misfire, utilizing our proprietary technology and Full Body SEO approach.

 

Our focused SEO campaign integrated with their ecommerce platform, pushing up their organic traffic by 18.3% within three months.

 

Leveraging Search Engine Algorithms

 

Search engines use comprehensive algorithms to determine search rankings. These algorithms evolve, but their ultimate goal remains constant: to provide users with the most valuable and pertinent results. 

 

Thanks to our deep understanding of these algorithms, we managed to help a prominent tech firm in Australia improve its organic revenue by 36.8% in six weeks. This was achieved by targeting both head and longtail search terms, a strategy that resulted in capturing 90% of the search opportunities that their rivals were outright missing.

 

At Area Ten, we aim to make SEO a key performer in your marketing tool belt.

Elevating Product Visibility via SEO

Enhancing Your Content

 

Content is the most significant onsite variable that influences SEO performance. From your item descriptions to blog articles, all of your content should be rigged with the right keywords: the ones your target audience uses in their search queries. 

 

Next, index your product pages so that search engines can easily find, crawl, and understand your content. This is where technical SEO can ensure maximum online exposure for your products. However, don’t fall into the trap of over-emphasizing technical SEO changes, as they make up less than 20% of SEO performance.

 

Profiting from Local SEO

 

Local SEO is crucial to enhancing regional visibility and traction. Begin by ensuring your local listings and Google My Business profiles are updated with accurate and consistent information. 

 

Leverage geo-targeted keywords and cultivate positive customer reviews to boost your online credibility. Incorporate localized content into your website to authentically connect with your local community and gain an edge in your regional market.

 

Supporting Strategies with AI

 

Consider AI-based alternatives for offsite optimization to ramp up your site’s authority.

 

Our proprietary CMAX technology combines machine learning and real-world testing to understand Google’s algorithms and identify opportunities for SEO and PPC performance enhancement. It executes these insights to achieve results quicker and at a far greater scale, making it one of the best enterprise SEO tools.

 

We strive to deliver optimal, quantifiable results and secure a sustainable, competitive edge for your ecommerce business. So, let’s dispense with the conventional and embrace unique, technology-driven strategies that push your products to the forefront.

Technical SEO Insights

Technical SEO is a tactical process that requires a blend of technical know-how and sophisticated strategy. Firstly, it’s important to streamline your site structures. Simplify the architecture, facilitating easy navigation for both users and search engines. 

 

Secondly, make your site mobile-friendly, from navigation to product display, remembering that the more comfortable customers are shopping from their smartphones, the higher the chance they’ll make a purchase. Lastly, your platform needs to enhance its loading speed. CMAX could be the secret sauce to amplify your site’s performance. 

 

Battling with low-ranking pages? The fix is optimizing on-page elements and creating high-quality, long-tail keywords. Our Full Body SEO approach utilizes a blend of head terms and longtail keywords, enabling you to seize 90% of the search opportunities your competitors miss. 

 

With our technical SEO approach, let’s transform your challenges into fuel for growth. Every technical SEO insight gained is another step toward reaching your ecommerce goals.

Key Points to Remember

 

  1. For SEO success in the highly competitive ecommerce field, it’s crucial to partner with an agency that can tailor an approach, align action plans with your business goals, and leverage search engine algorithms for maximum results.
  2. To enhance product visibility, you must beef up your content, maximize local SEO, and leverage support from AI, which could help you optimize processes.
  3. Technical SEO requires you to simplify your site’s architecture, make your site mobile-friendly, and enhance the loading speed of your ecommerce platform.
  4. The right SEO partner understands your needs, simplifies complex processes on your behalf, and will tirelessly work on a custom strategy to ensure sustainable success.

 

We offer a FREE SEO Fast Track today, so you can start seeing improvements in as little as six weeks.

 

At Area Ten, we fuel digital revolutions by effectively employing SEO, paid media, and programmatic content. Our result-oriented approach drives growth and establishes companies as top industry performers.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

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