5 Important Considerations When Choosing An SEO Agency For SaaS Companies

Area Ten provides specialized SEO services for SaaS companies. We increase organic traffic, improve rankings, drive conversions, and enhance business growth.

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If you’re looking for an SEO agency, you understand that your Software as a service (SaaS) company needs targeted SEO strategies. It’s a decision that warrants thorough contemplation, taking into account the significant impact it holds on your digital presence and growth trajectory. 


We understand that the enormity of this choice can be overwhelming. That’s why we made this guide to simplify the process of finding the right SEO partner for you. 


Here are five key factors you should weigh when choosing an SEO agency for SaaS companies:


#1: Undeniable expertise in SaaS

Selecting the right SaaS SEO agency for your company hinges significantly on their expertise in the SaaS domain. These agencies bring a nuanced understanding of how to navigate the unique challenges and opportunities within the SaaS market. Their specialization lies in crafting organic growth strategies that are not just about attracting visitors but converting them into loyal customers.


The essence of SEO for SaaS companies is more than basic traffic generation; it’s about fostering scalable customer acquisition, driving meaningful leads, and ultimately, boosting conversions. A good SEO agency will offer a comprehensive suite of services tailored to these goals.


An expert team you can trust 


Our deep understanding of the SaaS model at Area Ten allows us to provide innovative, tailored SEO solutions. 


SaaS businesses require a different approach, with a strong focus on long tail keywords, content that appeals to varying buyer personas, and a strategy that considers the long sales cycles common to SaaS.


The expertise we bring to the table makes us an ideal SEO partner for any SaaS business looking to improve their organic rankings, web traffic, and ultimately, their bottom line.


#2: Weighing in the track record

Choosing an agency with a solid track record isn’t just advisable; it’s essential. This history of success not only reassures you of their capabilities but also provides valuable insights into their approach and effectiveness in similar scenarios. It’s a critical factor that helps predict how well the agency can elevate your brand and navigate the unique challenges of the SaaS industry.


Evaluating this track record becomes a foundational step in ensuring that the agency’s experience aligns with your specific SaaS needs. It’s about ensuring their expertise translates into actionable strategies that drive growth, enhance visibility, and ultimately contribute to the scalability of SaaS companies. 


A peek at our track record


At Area Ten, we boast an impressive record, with multiple success stories across a diverse range of industries. Our unique approach and Full Body SEO strategy target both head terms and longtail keywords and capture 90% more opportunities than traditional SEO practices. 


We capture variations in search behaviors, tailoring strategies to meet the specific needs of our SaaS clients, thus contributing to our excellent track record.


#3: Their tech capabilities

In the realm of SaaS companies, the technological prowess of your chosen SEO agency is crucial. The unique demands of SaaS SEO, from nuanced on-page optimization to strategic content creation and keyword research, necessitate not just skill but sophisticated technology to navigate effectively. 


Choosing an SEO agency for your SaaS company goes beyond mere expertise; it’s about partnering with a team that brings the best of technology to drive your success.


Leveraging our proprietary tech


Our agency’s cutting-edge technology, particularly our proprietary programmatic SEO technology, CMAX™, sets us apart. 


CMAX is designed to generate content at scale while ensuring it’s dynamic, fully compliant, and of the highest quality. It aptly targets both head and longtail search terms, adapting in real-time to changing trends and interlinking content in a way that amplifies your brand and connects with your audience more effectively. 

With this technology, our programmatic SEO agency can elevate your SaaS company’s SEO strategy, ensuring it’s as dynamic and effective as the SaaS landscape demands.


#4: A personalized approach to SaaS SEO strategies

When scouting for an SEO agency for your SaaS company, the importance of a targeted approach cannot be overstated. Every client harbors unique needs and goals. So, choosing an agency that creates customized strategies ensures the development of content that’s not just relevant but also primed for better results, reflecting the nuances of your specific SaaS offering.


A bespoke SEO strategy is nothing short of vital. Driven by the necessity to attract audiences with a streamlined, personalized experience, breaking away from the cookie-cutter approach is a guaranteed way to stand out from the crowd.


The power of our customized SEO strategies


Drawing upon innovative tools and machine learning approaches, our customized strategies at Area Ten are a potent blend of focusing on impactful elements, prioritizing content, and leveraging AI-based alternatives to conventional link-building techniques. 


Additionally, our use of programmatic SEO doesn’t depend on generic templates; it’s a collaborative process. We build these frameworks in close consultation with you, ensuring that every keyword selected and piece of content created is a true reflection of your brand’s essence and audience’s needs.



#5: Prioritizing quality and relevant content

For a SaaS company, selecting an SEO agency that champions the creation of meaningful content that connects with your audience is pivotal.


Great content is the engine that drives organic traffic, carves out pathways for lead generation, and elevates online visibility, all of which are cornerstones for the robust growth of a SaaS enterprise. It also allows businesses to communicate their value proposition, address customer pain points, and showcase their solutions more effectively. 


Key Points to Remember


  • SaaS expertise is crucial: When choosing an SEO agency for your SaaS company, prioritize those with proven expertise in the SaaS sector. Their specialized knowledge is essential for crafting strategies that not only attract visitors but convert them into customers, driving scalable growth.
  • Track record matters: A solid track record is indicative of an agency’s capability to enhance your brand and meet the unique challenges of the SaaS industry. It’s essential to evaluate their past successes to ensure their strategies align with your SaaS company’s needs and goals.
  • Technological edge: The technology utilized by the SEO agency plays a significant role. It should support dynamic, quality content creation and adapt to evolving trends, ensuring your SEO strategy remains innovative and effective.
  • Customized strategies win: Opt for an agency that offers tailored SEO strategies, moving away from one-size-fits-all solutions. Customized approaches ensure your content is relevant and impactful, resonating with your specific audience and SaaS offering.
  • Content is king: Quality, relevant content is the backbone of effective SaaS SEO. The right agency will focus on creating content that not only ranks well but also genuinely engages your audience, establishing a strong online presence, and driving organic growth.


Turn to us for quality content


We believe in content that goes beyond mere keywords to provide value and substance. This philosophy applies to every piece of content we create, ensuring that it’s not only optimized for search engines but also crafted with your unique brand voice and audience needs in mind.


We harness the power of advanced SEO tools to streamline processes and gain insights. However, we never lose sight of the human element that infuses soul into our content. It’s this synergy that sets us apart. 


Choosing us means partnering with an agency that understands the power of content in the SaaS realm and is committed to creating strategies that fuel sustainable growth and visibility for your brand.


Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

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Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study


  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

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