How An SEO Agency For B2B Can Drive More Business Opportunities

Explore the transformative power of B2B SEO with us at Area Ten. We’re an SEO agency that helps you with visibility, authority, lead generation, and much more.

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Leveling Up Your B2B Business with Focused SEO Strategies

Are you a B2B business looking to rise above the digital clutter and generate more high-quality leads? Maybe you’re frustrated as common SEO strategies offer minimal impacts and are unable to meet the unique requirements and longer sales periods of your B2B market.

 

These concerns are repeated across many B2B businesses, and we will delve into those challenges and highlight solutions that will put you firmly on the radar of potential clients. 

 

The importance of SEO for B2B businesses can’t be overemphasized, providing a crucial platform for growth and lead generation. A key aspect of this is the potential value of a specialized SEO agency dedicated to the B2B market as opposed to a generic one-size-fits-all SEO service. 

 

Here in this article, we’ll underscore the advantages of engaging an SEO agency that understands the B2B challenges but also demonstrate the exponential growth that strategic SEO can unleash.

The Importance of SEO in B2B

The right B2B SEO can help you enhance your enterprise’s visibility and credibility, improve your lead generation.

 

  • Visibility and credibility. Just as a lighthouse must shine brighter than the surrounding lights to guide ships safely to shore, your business needs more than a mere online presence; it needs to emanate prominence and authority.
  • Lead generation. In B2B industries, the right content can attract the right customer, transforming prospects into leads with great precision. With this, you need a B2B SEO agency to assist you in creating content that is relevant for your specific audience.
  • Advanced AI-driven solutions. Forward-thinking businesses know that an organic SEO agency doesn’t just stop at conventional SEO strategies; they must also be leveraging AI-based solutions that can deliver bigger results faster with a more cost-effective method.

 

Area Ten's Revolutionary Approach

Why choose us? Here at Area Ten, we’re not just another B2B SEO agency. We pride ourselves on having a technology-first strategy that brings about quick results. 

 

  • Technology-first strategy. Our proprietary technology allows us to automate processes so that the focus can be directed to higher-level changes such as optimization and fine-tuning.
  • Quick results. We understand that time is of the essence for those operating in the B2B landscape. For that reason, we start showing results within six weeks. That’s by focusing on high-impact opportunities before anything else. 
  • Collective experience. With over two decades worth of experience, we at Area Ten leverage our combined knowledge as an international SEO agency team consisting of over 130 professionals that can ensure the proper execution of your SEO strategies.

Key Points to Remember

  1. A B2B SEO agency offers valuable assistance in improving online visibility and credibility, generating high-quality leads, and driving cost-efficient organic search traffic to your website.
  2. Leveraging a bespoke approach crafted by a B2B SEO agency can tactically entice potential business partners and clients to make strategic decisions.
  3. With uniquely tailored content that focuses on problem-solving techniques, a B2B SEO agency can provide relevant value and solutions for distinct business challenges.
  4. Using advanced data analytics offered by a B2B SEO agency can help refine strategy adjustments. These profound insights into the performance and current standing of your business platform can drive informed decision-making for continual business growth.

Our SEO Fast Track at Area Ten

Since 2014, we at Area Ten have stood at the forefront of specialized B2B SEO solutions. We’ve carefully crafted successful projects across various sectors, such as enterprise, international, legal, technology, B2B SaaS, and much more. 

 

Here, we’re not just about theories and ideas; we’re about delivering business growth. No longer will you have to settle for a generic approach. Our bespoke strategies are designed to align with the specific challenges and opportunities within your industry. 

 

Partner with us at Area Ten and allow us to help you drive traffic to scale your enterprise. Take the first step with us today. 

 

Book your FREE SEO Fast Track and start seeing improvement in just six weeks.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

B2B SEO distinguishes itself from traditional marketing strategies through its hyper-focused approach. 

 

It’s tailored to the intricate web of business operations and decision-making. Unlike broad-spectrum traditional marketing, which often casts a wide net, B2B SEO delves into the intricacies of industry-specific ecosystems. Think of it as an exercise in precision when identifying niche keywords and generating content that addresses complex, specialized topics that matter to businesses. 

 

Such a strategic approach from a B2B SEO agency doesn’t just chase visibility. It seeks to create credibility and authority within a B2B context.

 

Additionally, another difference is that B2B SEO focuses on interactions over time. 

 

Traditional marketing tends to rely on immediate consumer interest and action. In contrast, the B2B approach is like laying down a breadcrumb trail of content. This guides potential business clients through a detailed decision-making process that builds trust and establishes long-term relationships. 

 

This digital courtship necessitates a nuanced understanding of industry-specific pain points and a commitment to providing solutions through content that resonates with shared objectives.

The most effective B2B content types for SEO are those that serve as authoritative and informative resources within their respective industries. 

 

This would typically include whitepapers or perhaps guides that present an issue and then subsequently offer an answer. What’s more, case studies also play a role, as they show how similar businesses have found success through your services or offerings. Blogs that delve into industry trends and provide thought leadership are also instrumental in establishing your brand’s voice and expertise.

 

At the end of the day, the content has to revolve around providing substantial insights. It’s about catering to what your target businesses seek when contemplating solutions to complex challenges. 

 

However, it’s also important to note that it’s not just about the type of content but also its quality and strategic placement to help engage the right people. 

Each piece of content must be designed to interact optimally with the rest of the digital system, enhancing visibility. For example, content strategies from a Shopify SEO agency are often geared towards catering to the unique journey business clients undertake, providing educational content at every step.

Analytics, when applied with skilled precision and understanding, can turn the process from something like guessing games into a concrete science. This data provides insights that help refine the current business plans in place. 

 

An SEO agency for B2B interactions can utilize advanced analytics to meticulously track a number of metrics. Among others, this would include lead quality, engagement rates, and even the gradual nurturing of relationships. 

 

These metrics reveal the effectiveness of each SEO endeavor, allowing for strategy adjustments in near real-time. The more data is gathered and assessed, the closer everything will be to catering to specific client behaviors and needs.

 

Above all, the true power of analytics and metrics in B2B SEO lies in their ability to track the overall contribution towards revenue. 

 

Transcending traditional short-term performance indicators, rich data from analytics not only shows how business clients find and interact with content but also how these interactions contribute to the bottom line over time. 

 

By treating SEO as a performance channel, a B2B SEO agency can provide clients with clear visibility of their ROI, making the whole process a key element of business growth.

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