Qualities To Look For In The Best B2B SEO Agency

Discover the qualities that set Area Ten apart as one of the best B2B SEO agency options around, revolutionizing strategies for exponential business growth.

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Are you a marketing strategist searching for an SEO agency that truly understands B2B market dynamics and customer behavior? Are your current SEO tactics resonating with decision-makers throughout the lengthy B2B buying process? 

 

These concerns are more than valid; they’re the very challenges that define the B2B marketing scene.  

 

The right agency understands that B2B SEO requires strategies that are as sophisticated as the businesses they aim to elevate. More than that, it demands a bespoke approach that aligns with the protracted sales cycles that characterize this sector. 

Understanding the Core Differences: B2B vs. B2C SEO

B2B and B2C SEO are fundamentally different, and Area Ten specializes in distinguishing and applying unique strategies for each. B2B SEO is more intricate, where the focus is on connecting with industry decision-makers through tailored, resonant strategies. It aims to build meaningful relationships, fostering a deeper connection that drives informed business decisions. 

 

In contrast, B2C SEO is more straightforward, and the goal is to capture the broad consumer market’s attention through more generalized, accessible content and strategies. As a digital marketing agency, we excel at navigating these distinct landscapes, ensuring that your SEO strategies, whether B2B or B2C, are precisely targeted and effectively engaging the respective audiences.

The Technology-First Approach of Area Ten

We champion technological innovation, ensuring your business not only keeps up but leads in the digital evolution. We enhance traditional link-building strategies with advanced, AI-driven techniques, focusing on automated and scalable solutions that rapidly boost your online authority and visibility. 

Technology isn’t just a tool but a driving force. Imagine turbocharging your SEO with innovative, tech-driven strategies that propel your business beyond the conventional into realms of extraordinary visibility and success. This is the heart of what makes us a leading SEO agency.

Elevating B2B SEO Success

Turning Prospects into Partners

We specialize in revolutionary B2B SEO strategies, focusing on cultivating meaningful leads that transform into enduring business partnerships. We simplify the B2B complexities of SEO management with tailored strategies that resonate with your target audience’s unique needs, ensuring each connection nurtures a flourishing business relationship. 

 

Our approach is dynamic and adaptive, continuously adjusting strategies for optimal success in the B2B landscape. With Area Ten, experience a transformation from mere lead generation to powerful partnership cultivation.

Treating SEO as a Performance Powerhouse

We utilize analytics as a guide in the SEO process, ensuring each step aligns with achieving your business goals. We view SEO as a powerful performance channel, warranting detailed analysis and measurement. Our strategies are fortified with a strong analytical framework, ensuring precision and optimum impact. 

 

With our expertise as an advanced programmatic SEO agency, we provide clear, actionable insights, offering a transparent understanding of SEO’s contribution to your business’s incremental revenue and growth.

Area Ten’s Mastery in B2B SEO

Beyond Lead Generation to Nurturing Excellence

In our pursuit for bigger, faster results, we craft strategies that go beyond mere lead generation to nurture meaningful business relationships. We focus on quality leads, tailoring strategies to resonate with the unique needs and aspirations of your audience, and transforming prospects into enduring partnerships. 

 

Our approach turns the complexities of SEO into an actionable strategy of success, ensuring that every engagement not only drives growth but also makes a tangible impact on your bottom line.

 

We elevate analytics from mere tools to architects of SEO success, and our strategies are marked by clarity, precision, and transformative brilliance, providing a clear pathway to success. 

Key Points to Remember

Choosing an agency that stands out for its innovative strategies and tangible results is crucial. Here are the essential qualities to look for in an organic SEO agency:

 

  • Proven SEO Process. An agency with a wealth of experience, particularly in diverse B2B sectors, brings invaluable insights and a refined approach to SEO strategies.
  • Customized, Results-Driven Strategies. Tailored strategies that align with your specific business goals are essential. The agency should be committed to delivering tangible results swiftly, emphasizing impactful strategies that actually yield results.
  • Innovative Offsite Optimization Techniques. Look for an agency that leverages innovative technologies, such as AI, in off site optimization to build authority and enhance organic search visibility efficiently and at scale.

 

With decades of B2B experience, a commitment to delivering results and the utilization of innovative techniques, our approach is not just about surviving but mastering it to drive business success.

Revolutionizing B2B SEO with Area Ten

We are more than an SEO agency. We are innovators who redefine the rules for exceptional results. 

 

Our approach is rooted in holistic growth. We don’t just focus on one aspect of your marketing funnel. Instead, we make incremental changes across the board, leading to compounded results that help your business grow faster and more efficiently.

 

In the hands of innovative agencies, the future of B2B SEO is not just about rankings and traffic, but about creating meaningful engagements, building authority, and driving sustainable business growth. 

 

With us leading the way, businesses online can look forward to a future where SEO is a powerful catalyst for success, turning potential into performance.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

With 22 years of diverse B2B experience, we navigate the unique challenges of this realm with a proven SEO process that transcends conventional methodologies. 

 

Our strategies are meticulously crafted, embodying a profound understanding of the B2B landscape, and are fine-tuned to resonate with the specific aspirations and challenges of your audience. We wield innovative offsite optimization techniques, leveraging the power of AI to accelerate authority and enhance organic search visibility. 

We harness the transformative potential of AI to craft scalable content that resonates with B2B audiences, creating connections that transcend transactional interactions. 

 

Our automated offsite optimization strategies are a beacon of innovation, building high-quality backlinks that bolster your authority and enhance your organic search visibility. In our strategic arsenal, technology is the catalyst that propels your B2B SEO strategies into realms of unprecedented success and impactful results.

Within the first six weeks, you will start seeing the transformative impact of our tailored approach as it resonates with the unique SEO needs of your industry, scaling traffic and cultivating success. 

 

Our commitment is to deliver tangible results that echo with the brilliance of strategic innovation and tactical mastery, ensuring that your journey with us is marked by milestones of measurable success.

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