The Ultimate Guide To B2B Ecommerce SEO Best Practices

Get expert insights into the best B2B ecommerce SEO practices from Area Ten! Partner with us and start seeing results in as little as six weeks—not months.

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B2B Ecommerce SEO for Quality Lead Generation

Struggling to target the right business audience with your SEO efforts? Does the task of producing quality, industry-specific content that also ranks well seem daunting? Or maybe you’re grappling with the intricacies of B2B link-building strategies, seeking to establish authority and credibility in a marketplace that values trust above all else.


These are common stumbling blocks in the B2B ecommerce landscape, but they don’t have to be roadblocks. With a strategic approach and the right expertise, these challenges can be transformed into opportunities for growth and engagement.


B2B Ecommerce SEO Explained

B2B ecommerce SEO is a specialized approach to online optimization tailored for businesses that sell products or services to other businesses. Imagine the digital world as a bustling city. With so many streets and avenues, having the right strategy is like having a map that ensures your business stands out in the right SEO marketplace or audience.


At Area Ten, we’re dedicated to demystifying and delivering this strategy for you.


  • Keyword Research: This is the bedrock of B2B ecommerce SEO. By identifying and targeting specific terms and phrases that B2B professionals use, we can ensure that your online presence aligns with the needs and interests of these potential business partners.
  • Content Marketing: B2B buyers are often looking for in-depth, valuable information. Through content marketing, we create and disseminate quality content tailored to the unique challenges and questions that B2B buyers might have.
  • Link Building: Often considered a form of offsite optimisation, link building focuses on activities external to your website to build authority. While traditional link building techniques are popular, they aren’t as effective in the same way other AI-based alternatives are. Our advanced AI capabilities can deliver significant results within just six weeks, building your site’s credibility and visibility on a much larger scale and at a faster pace.


In essence, B2B ecommerce SEO is about tailoring your online presence to effectively communicate, connect, and engage with other businesses. At Area Ten, our expertise is focused on helping you achieve just that.


But what makes B2B ecommerce SEO different from traditional SEO and B2C ecommerce SEO? 


B2B Ecommerce SEO vs. Traditional SEO and B2C SEO

Regarding content focus, B2B ecommerce SEO is direct and sales-driven. Its primary goal is to convert visitors into buyers through concise product descriptions and clear calls to action. In contrast, traditional SEO offers a broader content spectrum, aiming to inform and educate. 


Also, ecommerce SEO typically employs a targeted keyword strategy, emphasizing terms that resonate with buying intent, such as “buy online,” while traditional SEO uses more general keywords that seek to educate, like “how to.”


Now while B2B and B2C SEO are under the ecommerce SEO umbrella, they have distinct characteristics:


  • The target audience in B2B is businesses, necessitating strategies tailored to their specific needs and operations. B2C strategies, on the other hand, cater to individual consumers, making them more general.
  • Sales cycles in B2B are typically longer and more intricate than in B2C, requiring a different approach to content and engagement.
  • Content in B2B focuses on striking a balance between education and engagement, given the nature of business decision-making. B2C content is usually more direct, emphasizing the product or service.


Importance of SEO in B2B Ecommerce

Think of SEO as the foundation of a building. For a B2B ecommerce structure to stand tall and noticeable in the digital skyline, that foundation needs to be robust and well-laid. At Area Ten, we’ve distilled its significance into the following:


  • Increased Visibility: B2B buyers often initiate their purchasing journey with a search engine. Through effective SEO strategies, we can enhance their prominence on search engine results pages (SERPs), positioning ourselves directly in the sightlines of potential customers.
  • Targeted Traffic: A well-orchestrated SEO strategy acts as a beacon, drawing in B2B buyers who are specifically searching for our offerings. By optimizing for relevant keywords and crafting valuable content, we can magnetize quality leads, enhancing our conversion rates.
  • Long-Term Results: B2B ecommerce SEO isn’t a flash-in-the-pan strategy. With consistent effort, we can help businesses maintain and even elevate their SERP rankings, ensuring a steady stream of organic traffic.


Measuring B2B Ecommerce SEO Success

The metrics and analytics used in ecommerce predominantly revolve around sales, such as conversion rates, cart abandonment, and average order value. In contrast, traditional SEO often concentrates on engagement metrics, including page views, time on site, and bounce rate. B2B prioritizes lead quality and long-term engagement, while B2C’s emphasis is on volume and immediate engagement metrics.

At Area Ten, our key performance indicators are tied directly to revenue, ensuring we remain on track for sustained business success.


Choosing the Right B2B Ecommerce SEO Agency

Take careful consideration of factors like: 

  • Experience: It’s vital to partner with an agency well-versed in the nuances of B2B ecommerce SEO, given its distinct dynamics from B2C. This includes experience with organic search strategies and collaboration with a partner with an expertise equal to that of a Google Ads agency for a well-rounded approach.
  • Services: An exemplary agency should offer a suite of comprehensive services—from lead generation to technical SEO—all tailored to B2B needs.
  • Technology: An agency equipped with the latest technology ensures accurate SEO analysis and robust strategy execution.
  • Customized Approach: SEO isn’t one-size-fits-all. The ideal agency should provide tailored strategies that align with your specific objectives.

Why Choose Area Ten?

Seeking impactful results without the prolonged wait? At Area Ten, we’re committed to start delivering results within just six weeks, focusing on high-impact opportunities first. 

Our B2B ecommerce SEO approach is far from generic. From in-depth analysis to targeted content creation, thoughtful prioritization, and strategic amplification, our campaigns are designed to elevate your website’s authority and ensure consistent visibility in the long run.

Area Ten’s Distinctive Approach to B2B Ecommerce SEO

At Area Ten, we pride ourselves on being a technology-first ecommerce and SaaS SEO agency. Our deep technical understanding allows us to drive bigger, faster SEO results for your B2B ecommerce site. 

Central to our innovative approach is the integration of our programmatic SEO platform, CMAX™. It leverages a sophisticated blend of supervised and unsupervised machine learning models, reinforced learning algorithms, and swarm intelligence techniques, all engineered to automate and refine digital content creation and interlinking. 

On top of that, our international team—comprising over 130 experienced professionals—ensures the impeccable execution of our bespoke B2B ecommerce SEO strategies. Our commitment even extends beyond mere recommendations, offering invaluable guidance and unwavering support to bring those strategies to fruition. 

Key Points to Remember

For B2B ecommerce SEO to be successful, every strategy requires careful planning. Below are the key elements of our unique approach here at Area Ten: 

  • Innovative: We champion a technology-first approach, leveraging our CMAX platform for unparalleled, SEO-friendly content creation.
  • Global: Our expertise encompasses diverse product verticals worldwide, touching every continent save for Antarctica.
  • Tailored: We deliver strategies that incorporate product-specific keywords, on-page optimization, rich content marketing, authoritative link building, and comprehensive technical SEO.
  • Expertise: With a team of over 130 seasoned professionals, we guarantee impeccable execution of every B2B ecommerce SEO strategy.
  • Commitment: We commit to start delivering results in just six weeks, focusing on high-priority opportunities from the outset.

Elevate Your B2B Ecommerce SEO Strategy 

At Area Ten, our unwavering dedication to excellence in B2B ecommerce SEO is evident in our technology-first methodology, global expertise, and commitment to fast, tailored solutions. 

With a team driven by precision and innovation, we not only chart the path to SEO success but also walk alongside you every step of the way, ensuring you achieve the digital prominence you deserve. 

Together, let’s unlock the full potential of your B2B ecommerce venture.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

Navigating the B2B ecommerce SEO landscape is complex, but Area Ten is equipped to tackle its specific challenges head-on. 


We proficiently scale category and product page content, enabling businesses to expand their offerings without losing SEO traction. Our expertise also includes creating a strong web of cross-linking and optimizing user and search engine navigation. Addressing duplicate content is another critical area of our focus, ensuring your site’s integrity is maintained.

Absolutely. Area Ten is rooted in a deep appreciation for technology’s role in driving SEO success. 


We pride ourselves on our technology-first methodology, tailored to the nuances of various platforms such as Shopify, WordPress, and Bigcommerce. The swarm intelligence techniques we employ in our proprietary technology ensure that should certain pages fall behind in performance, our systems adjust, ensuring a balanced and effective website structure.

Area Ten is well-versed in delivering top-notch ecommerce SEO services across a plethora of product verticals, ranging from fashion and alcohol to electronics and pet goods, among others. While these are just a few examples, we’ve collaborated with numerous other industries in every continent except for Antarctica as well. 


Our wide-ranging experience underscores our technical know-how, ensuring we consistently drive impactful SEO results for our clients.

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