5 Tips On How To Find An International SEO Consultant For Your Business

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Global SEO Challenges: Understanding Your Brand’s Unique Needs

Are you struggling to navigate the complexities of international SEO? Does the challenge of adapting your brand to resonate across different cultures and languages feel overwhelming? Perhaps you’re finding it hard to balance local relevance with a global appeal, or you’re unsure how to manage the intricacies of various international search engines. 

These are not just challenges; they’re opportunities to redefine your brand on a global stage.

Understanding cultural nuances and legal compliance across borders is pivotal in international SEO. It’s not just about translating content but tailoring your message to resonate in diverse markets. Are you equipped to tackle the subtleties of multilingual SEO to ensure your brand not only ranks but also connects and engages in each locale?

Being visible isn’t enough. It’s about being relevant and authoritative in every market you enter. This means going beyond traditional SEO tactics to embrace a strategy that understands and respects the uniqueness of each market. 

The question is, how do you establish a robust online presence that can adapt and thrive globally while outmaneuvering local competition?

Understanding International SEO

At Area Ten, we see international SEO as a pivotal toolset that ensures your brand communicates across diverse regions and cultures. Venturing into this space amplifies your brand’s global footprint, ensuring you resonate across various countries and languages. 

 

This heightened visibility isn’t just about traffic. It’s about creating a universally appealing user experience. When visitors feel a website’s content speaks their language and resonates with them, they’re more likely to engage and convert. Moreover, while many businesses focus solely on local audiences, a strategic global SEO outlook can give you an unparalleled competitive edge.

 

Some of the organizations that benefit most from streamlined international SEO include: 

 

  • Multinational Corporations (MNCs): These big players, with offices and customers spread across the globe, need a tailored SEO strategy for each region. With streamlined international SEO, MNCs can strike a balance between a unified brand voice and the unique needs of different regions.
  • Ecommerce Platforms: For ecommerce sites catering to a global audience, it’s crucial to be in tune with local preferences, shopping habits, and even special occasions that might drive sales. Through international SEO, these platforms can ensure that someone shopping in Berlin feels as understood and valued as someone in Mumbai.
  • Startups and SMEs Targeting Global Expansion: For startups and SMEs looking beyond their home turf, it’s essential to make an impact wherever they aim to expand. International SEO helps them tailor their content and approach, ensuring they resonate with different audiences and build trust from the get-go.

 

International SEO vs Regular SEO

 

Exploring further into the world of SEO, one quickly realizes the crucial difference in approach when considering local versus global markets. Let’s break down these differences to understand the nuances:

 

  • Target Audience: Regular SEO typically caters to a local or national audience, like how a local bookstore targets nearby residents. International SEO, however, reaches out to audiences across different regions, much like a global online retailer.
  • Content Language: The regular campaigns offered by the typical ecommerce SEO agency and SaaS SEO agency use just one language, keeping things direct and simple. In contrast, international SEO juggles multiple languages, requiring translation and localization to meet regional expectations and laws.
  • Keyword Strategy: Regular SEO generally hones in on one specific market. Think of it as targeting a particular group of customers. International SEO, though, spans multiple markets, adjusting strategies based on regional preferences and nuances.

 

While both approaches aim to improve online visibility, their strategies and focuses vary based on the breadth and diversity of their target audience.

The Role of an International SEO Consultant

The vast digital landscape is much like an intricate global map, and an international SEO consultant is a seasoned navigator, helping businesses mark their presence distinctly across different regions and languages.An international SEO consultant can typically help with: 

    • Keyword Research and Localization: The consultant identifies and prioritizes keywords for different markets, ensuring they align with local search habits, linguistic nuances, and cultural contexts.
    • Content Strategy: The consultant advises on creating and modifying content to resonate with different regional audiences. This might involve developing new content, localizing existing content, or a mix of both.
    • Monitoring and Reporting: Regularly tracking metrics like organic traffic and conversion rates, the consultant provides businesses with insights, recommendations, and potential adjustments to the ongoing strategy.

5 Tips to Choose the Right International SEO Consultant

Selecting the right international SEO consultant is a bit like finding the best guide for a global expedition. You know how crucial it is, but the truth is, it’s no easy task. At Area Ten, we understand the weight of this decision, so here are some tips to help you make a well-informed choice:

 

  1. Gauge their international SEO experience. A consultant’s past work can speak volumes. They should have demonstrable expertise in tailoring websites for multiple languages and have a deep understanding of different international search landscapes.

 

  1. Connect with the audience. The right consultant will get the local nuances and know how to create content that genuinely connects with a global audience. 

 

  1. Check their technical know-how. International SEO has its own set of challenges, from hreflang tags to intricate URL structures. Make sure your consultant has the technical chops to handle these issues, ensuring your website stands strong in global searches.

 

  1. Prioritize a data-driven approach: We’re in an age where data can tell you more than a hunch ever will. Your consultant should be adept at leveraging the latest SEO tools, analyzing competitors, and keenly tracking performance metrics to shape a successful strategy.

 

  1. Ask for past client feedback and results. Requesting references and case studies from past projects can give you a clear picture of what they bring to the table. If they’ve consistently driven positive results like increased traffic and improved rankings, that’s a good sign. At Area Ten, we’re eager to show you the successful campaigns we’ve achieved for businesses like yours once you get started with us. 

Area Ten: More Than An International SEO Consultant

For over twenty years, we at Area Ten have been on a mission to help businesses solidify their online presence across both local and global markets. Today, with a powerhouse international team of over 130 professionals, we’re proud of the partnerships we’ve built and the growth we’ve fostered for our clients. 

 

What sets us apart from typical international SEO consultants is that we don’t simply advise; we’re hands-on, ensuring plans turn into actionable results. 

 

Our tech-first approach to SEO also makes us stand out. We employ proprietary technology that can create unique, SEO-friendly content at scale. This isn’t just tech jargon; it means we can effectively target the possible queries your potential customers might have about your offerings, ensuring you’re the answer they find, no matter where in the world they are. 

Key Points to Remember 

 

As a recap, these are what make us at Area Ten stand out from a typical technical SEO agency or other traditional SEO marketplace solutions: 

 

  • We at Area Ten leverage our proprietary advanced technology to craft and fine-tune content that propels brands to global visibility with results that start to show in just six weeks. 
  • Our team excels in international SEO, ensuring that your brand’s message is culturally attuned and effectively communicated across various global markets.
  • We provide organizations of diverse sizes with bespoke strategies that propel their SEO journey towards international prominence.
  • We set ourselves apart by being proactive in the execution of strategies, going beyond advice to deliver bigger, faster SEO outcomes.
  • We take a meticulous, data-centric and tech-driven approach to SEO, conducting thorough audits and crafting bespoke strategies. 

Boost Your Global Reach with Area Ten

At Area Ten, we understand the importance of a global footprint. Our comprehensive SEO strategies are tailored to bridge the gap between your business and the international market. With our approach, you won’t just find your audience; you’ll speak their language and resonate with them. 

 

So, when you’re ready to expand your reach and really make an impact on a global scale, choose Area Ten as your SEO agency instead of relying on your online search for an SEO consultant. We’re here to open up the world for your brand, one market at a time. Let’s grow together.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

We at Area Ten recognize the layers of complexity that businesses face when they expand globally. Their content is usually designed to attract local audiences, making it difficult to reach their target market in different countries.

 

Unlike regular SEO, which focuses on a single market and language, our services are designed to understand and engage with diverse markets. In fact, we’ve had successful campaigns across all continents, except Antarctica. We address challenges head-on by conducting a comprehensive SEO audit and then creating a bespoke SEO strategy.

At Area Ten, we dive into local search behaviors, tapping into regional preferences and language specifics with advanced tools and local market knowledge.

 

Our SEO experts look at language nuances and target long tail keywords, not just typical head terms, to develop a strategy that truly resonates with each unique audience. Instead of a one-size-fits-all approach that the average paid media agency relies on, what we offer is a tailor-made plan to ensure your message hits home, wherever that may be.

OpusMachina™, our proprietary technology, is at the heart of our international SEO strategy. It’s designed to scale up and create content that’s not just relevant but also adaptable to the needs of different markets. This technology, backed by our team’s expertise, allows us to automate and optimize digital content creation and interlinking.

 

The result is faster and more comprehensive coverage in search engine results, giving our clients a significant advantage in exposure and reach.

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