Are you a business leader or marketer feeling overwhelmed by the challenges of expanding your brand’s digital presence across the globe? Do you find it daunting to adapt your SEO strategies to fit diverse international markets, each with its own cultural and linguistic nuances? Perhaps you’re grappling with the complexities of digital compliance laws across different countries, worried about how these factors could impact your global SEO efforts.
These are not just common concerns but critical hurdles in the path of international digital expansion. But fear not, as understanding these intricacies is the first step towards mastering global SEO.
The significance of a well-orchestrated international SEO strategy cannot be overstated. It’s not just about translating content or swapping keywords; it’s a multifaceted endeavor that demands a deep understanding of cultural subtleties, search engine preferences, and legal frameworks across various regions.
The right approach can mean the difference between a website that truly resonates with a global audience and one that gets lost in translation.
International SEO is the strategic process of optimizing your website to capture traffic from various global markets and cater to different languages, cultural norms, and search behaviors. It transcends the scope of traditional SEO by considering the global impact of your content and ensuring it is accessible and relevant to a diverse international audience.
Traditional SEO often focuses on one language and cultural context. In contrast, international SEO requires a multifaceted strategy, which can significantly amplify a business’s reach and growth potential.
Cultural understanding in SEO is about more than just knowing the language. It’s about grasping the subtle nuances that influence how different cultures use the internet. For instance, SEO case studies show that in markets like Japan, a one-size-fits-all approach won’t work. Ideally, an ecommerce SEO agency should tailor SEO strategies to reflect these unique market preferences and behaviors.
Domain structures play a crucial role, with options like country code top-level domains (ccTLDs), generic top-level domains (gTLDs), and subdirectories, each offering different advantages for targeting specific countries or languages.
Hreflang tags are another critical technical element, ensuring that search engines present the correct language version of a site to users. This tag is a clear signal to search engine algorithms about the intended audience of a webpage, helping to prevent confusion when multiple languages are at play.
Without a proper technical setup, even the best content by an SEO agency may falter on the global stage. An expert international SEO consultant combines technical precision and cultural relevance so businesses can position themselves to capture the attention and loyalty of customers worldwide.
Keyword research for different regions involves the analysis of local search habits, preferences, and language nuances, assessing regional keyword significance to ensure that content is not just seen but also resonates with the target audience.
An international SEO consultant may also dissect the strategies of competitors across different markets to uncover gaps and opportunities for differentiation and carve a unique niche for your brand in the global marketplace.
A digital marketing agency can delve into the regional nuances that affect search behavior and tailor content to meet those specific needs, taking into account local keywords, cultural context, and user behavior. HTML source code and on-page content can be optimized to ensure that they speak to the local audience in a way that is both familiar and informative.
By setting clear, measurable goals, an SEO consultant ensures that every aspect of an international SEO campaign is aligned with your business objectives. Going beyond mere tracking of organic traffic and keyword rankings, an SEO and Google Ads agency should focus on granular details of user engagement, conversion rates, and page performance to provide a comprehensive view of your investment’s return.
The strategic advantage of SEO is not just in its ability to drive traffic but also in its power to connect with audiences across cultural and linguistic divides, fostering business growth on an international scale.
At Area Ten, we are dedicated to leveraging our expertise to help our clients achieve a formidable online presence, ensuring that their digital footprint spans across continents and cultures. We understand that the cornerstone of impactful SEO is quality, relevant content that engages and converts.
Our content-first strategy is designed to deliver results that reflect not only traffic statistics but also revenue generation and ROI. By focusing on powerful analytics and performance tracking, we provide our clients with clear insights into how SEO efforts are contributing to their business objectives.
Our goal is to empower clients not only to compete but to lead in their respective industries. Let us at Area Ten illuminate the path to your business’s international expansion and help you harness the full power of SEO to achieve unprecedented growth.
Inquire about our FREE SEO Fast Track today.
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
The primary distinction lies in their targeting: local SEO zeroes in on a geographically confined audience, while international SEO casts a wider net, aiming to reach diverse global markets with a multilingual, multicultural approach.
Local SEO strategies often leverage local citations and directories, emphasizing proximity and relevance to the local community. International SEO, however, must navigate the complexities of various search engines, the intricacies of language translation, and the subtleties of regional search behavior.
As a digital agency that’s mounted successful campaigns across the globe, this is where we at Area Ten can come in to boost your business. There’s no need to look up ‘consultant SEO international’ to find global strategies with us by your side.
While traditional link building remains a popular strategy in SEO, its effectiveness is increasingly challenged by the dynamic nature of search algorithms. Recognizing this, our approach diverges from conventional methods, embracing the power of AI to drive SEO success beyond mere link acquisition.
Our AI-based system—through extensive testing over the years—is designed to understand and adapt to the real-time evolutions of search engine algorithms, focusing on a wide array of variables that extend well beyond the scope of traditional link building.
Key Features of Our AI-Based SEO Strategy:
Measuring the direct revenue impact of SEO is crucial for businesses to understand the value of their investment. At Area Ten, we focus on key performance indicators that tie SEO efforts to revenue:
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