How To Boost Sales With Effective Shopify Ecommerce SEO Strategies

Discover how we at Area Ten can help elevate your Shopify store’s SEO to new heights. Allow us to help you reach ecommerce success with our bespoke strategies.

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Unleashing Shopify’s SEO Potential


Are you navigating the complexities of Shopify’s SEO landscape, striving to amplify your e-commerce business’s online presence? Do you find yourself puzzled about how to fully leverage Shopify’s SEO capabilities for maximum product visibility? Perhaps you’re curious about optimizing your Shopify product pages but unsure where to start. These challenges are not uncommon in the vast and dynamic e-commerce arena.


Shopify, while a powerful platform for online sellers, often presents unique SEO hurdles. Understanding and harnessing its built-in SEO features is essential for e-commerce growth. We’ll dive into these challenges, offering insights into optimizing your Shopify store. It’s not just about knowing the tools. It’s about using them effectively to stand out in a crowded marketplace.

The Pivotal Role of Technical SEO in Ecommerce

Technical SEO directly influences your Shopify store’s performance, which is why it’s not common to see sellers looking for a Shopify SEO agency


It’s particularly crucial in the SEO marketplace, where the right strategies can significantly elevate a marketplace-focused Shopify store. You have to ensure that your store not only attracts but also engages the right audience. With everything just one search away, this tailored optimization becomes essential to drive organic traffic, generate leads, and bring sales through conversions.


It’s the decisive element that gives you the opportunity to reach your customers better. With everything just one search away, optimization has now become essential to drive organic traffic, generate leads, and bring sales through conversions.


Uncovering the Unseen with Technical Audits


Ecommerce platforms like Shopify, with their particular structures and inherent complexities, require a keen eye to identify the factors that bring about change.


That’s why, at Area Ten, we’re an organic SEO agency that provides businesses with tailored ecommerce SEO strategies and campaigns based on analytics. Here, our comprehensive technical audits dissect elements like your Shopify store’s site structure, crawl efficiency, and indexation—all so we can come up with a unique plan for your Shopify store.


Know that we champion technical SEO expertise with an unyielding focus on technology. By assessing the on-site variables that have the most substantial impact on SEO performance, we lay the groundwork for content that doesn’t just align with your customers but with search engines as well.


Key Points to Remember

  1. Shopify ecommerce SEO can help businesses reach their customer base more effectively. 
  2. Analytics are crucial when making a specialized SEO strategy.
  3. A specialized SEO strategy brings personalization beyond the built-in Shopify tools. 
  4. Programmatic SEO can cover a more extensive array of searches through long-tail terms.
  5. Shopify store themes aren’t just for aesthetics; they serve as the foundation for SEO.

Area Ten’s Proven Track Record

We pride ourselves on being an experienced digital marketing agency. Despite being based in Australia, we also boast a global reach and have worked with Shopify businesses similar to yours. 

Our successful campaigns span from budding businesses all the way to established enterprises, and that’s all thanks to our dedicated team of over 130 industry professionals, our technology-first approach, and, of course, the bespoke SEO strategies we distinctly tailor for each of our clients. 

Get your FREE SEO Fast Track so you can start seeing results in as little as six weeks.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

While it’s essential to understand and implement the principles of Shopify ecommerce SEO, businesses should go beyond the mere application of the fundamentals. Generally, a specialized strategy from a reliable agency would provide personalization over its generic counterparts—a crucial factor when targeting your audience. 


It’s similar to purchasing ready-made clothing off-the-rack versus having a suit tailored for you. Both may serve the same purpose, but one is meticulously designed to fit every contour. 


In the context of Shopify, a specialized SEO strategy doesn’t just leverage built-in features like meta tags, sitemaps, and canonical URL handling. It also understands the intricacies of these elements and how to adjust them for better performance. 


Note that some businesses would refrain from considering Shopify SEO and simply use the existing tools available, but these could come with their own set of challenges. 


For instance, Shopify tags could help you structure products and their details. However, if they aren’t applied properly, then the platform could make distinct pages for each tag. This could then lead to duplicate content that negatively impacts SEO performance. 


As such, you can look to us at Area Ten for a carefully crafted and specialized SEO strategy. We can make sure that everything is purposefully placed to enhance the site’s visibility and searchability.

Traditional ecommerce approaches for Shopify stores would typically only tackle a small percentage of customer searches through the common head terms. On the other hand, programmatic SEO covers a wide range of searches through long-tail terms. 


At Area Ten, we will further enhance this approach for your Shopify store. Through our programmatic SEO, we’ll make sure that the content we create reflects your brand’s voice and abides by any compliance requirements. What’s more, you won’t have to look for a programmatic SEO agency or worry about the challenges that come with a manual process. 


Among our most distinctive offerings is OpusMachina™, our proprietary programmatic SEO platform. It manages thousands of self-optimizing, dynamic content pieces that resonate with the queries of your Shopify target audience. It allows us to leverage automation, produce content at scale, and allow your business to focus on higher-level challenges like fine-tuning the right marketing strategy.


With a technology-first approach, we set ourselves apart through a balance of unsupervised machine learning models, reinforced learning algorithms, and swarm intelligence techniques. 

Ensuring your Shopify store’s SEO success when shifting themes can be compared to the process of relocating a plant: it’s vital to maintain the roots while adapting to new soil. 


Remember that themes are not just there to serve an aesthetic purpose. They also enhance your overall customer’s user experience, and more than that, they’re also the framework on which your store’s SEO infrastructure is built. 


Ultimately, your Shopify store’s theme will also affect your site’s structure, heading tags, and mobile responsiveness. As such, when making a switch or updating anything, it’s important that you follow the best practices in ecommerce SEO


This is where we at Area Ten can assist you, so you don’t have to keep searching for a technical SEO agency or paid media agency on the web.


We can help you optimize the digital presence and authority of your Shopify store with meticulous care. On top of selecting themes that are consistent with effective ecommerce SEO practices, we’ll also ensure that they complement your business objectives and the customized strategy we’ll craft for you. 


At the end of the day, we believe that change doesn’t have to be daunting.

Claim your FREE SEO Audit now