Are you overwhelmed by the fierce competition in ecommerce? Do you find yourself questioning whether your online store’s SEO strategy truly sets you apart, or does it blend into the sea of countless others vying for attention?
The journey to ecommerce success is fraught with challenges, from standing out to converting visits into sales.
Partnering with a Shopify SEO agency or BigCommerce SEO agency can provide a range of benefits that can elevate your online store.
One of the primary advantages of working with an SEO agency Shopify experts recommend is that we can develop SEO strategies specifically designed for your store. An ecommerce SEO agency can strategize and tailor unique strategies that will help your business stand out in the crowded digital marketplace.
Let’s explore the ten key benefits of using their expertise.
Effective SEO strategies should be aligned with your overall business objectives. An effective SEO agency ensures that your digital marketing efforts contribute to the goals you want to achieve for your business, whether it’s increasing sales, building brand awareness, or expanding your customer base.
Unlike generic approaches, custom-tailored strategies take into account the unique aspects of your products and target audience. When your SEO strategy is tailored specifically to your company’s goals, it gives your business an advantage against the broader, more generic strategies of your competitors.
For example, a Shopify SEO agency conducts thorough research to understand your target audience’s preferences and behaviors. This enables them to craft strategies that resonate with your customers, enhancing your store’s relevance and appeal.
Another key benefit of working with an SEO agency is that, when implemented strategically, it improves your store’s search engine rankings.
Through on-page and technical SEO optimizations, for example, your SEO strategy can enhance your store’s visibility in search engine results. This includes optimizing meta tags, improving site structure, and ensuring mobile responsiveness.
Selecting the right keywords is one of the key factors in SEO success. Your SEO strategy should identify keywords that align with your customers’ search intent or interests and your products or services. This, in turn, will drive targeted traffic to your digital storefront.
By optimizing your site for relevant keywords and enhancing its overall SEO performance, these experts increase your store’s visibility, attracting more organic traffic.
Generally speaking, Shopify’s platform presents unique SEO opportunities and challenges. To leverage Shopify’s features and overcome any obstacles, a Shopify SEO agency should be able to customize its approach for each store.
Technical SEO makes up 20% of your SEO performance, but while that number seems small, optimizing each aspect is essential for the overall performance of Shopify stores, which in turn leads to retaining visitors and enhancing the user experience. With a Shopify SEO agency, your site will be optimized for search engines and will provide a seamless user experience.
We have the knowledge to optimize technical aspects like site speed and mobile responsiveness, which are critical to SEO strategies for ensuring your store loads quickly and functions smoothly on all devices.
The ecommerce landscape is constantly evolving, and your chosen SEO agency should ideally be abreast of the latest market changes and trends, ready to adapt your SEO strategy accordingly to maintain your competitive edge.
To do so, an SEO agency uses advanced analytics tools to track your store’s performance, which will help you make data-driven decisions. By analyzing user behavior and preferences, a Shopify SEO agency gains insights into what attracts and retains customers. This data is used to refine your SEO strategy, tailoring it to meet the needs and expectations of your target audience.
This process allows for continuous optimization of your SEO strategy, at times in real time, ensuring that the strategies you already have in place remain effective and relevant to your business goals.
A positive user experience is vital for the success of your Shopify store, and effective site navigation and well-crafted content are key components of this. With an SEO agency’s help, your store can be optimized for better or more intuitive user navigation.
A Shopify SEO agency focuses on creating an engaging and intuitive user interface, which not only improves SEO but also increases customer satisfaction and conversion rates. A matching content creation strategy, such as Area Ten’s programmatic SEO content via our proprietary CMAX™ technology, can also provide valuable, relevant content that captures your audience.
By enhancing the overall user experience, a Shopify SEO agency helps reduce bounce rates and increase the time visitors spend on your site. This not only improves SEO but also boosts opportunities for conversions.
Brand recognition requires a consistent brand image across all platforms, and Shopify SEO agencies make sure your website, social media, and other digital channels are consistent across platforms and web pages.
Customized SEO strategies, such as employing an advanced programmatic SEO solution like in Area Ten, can contribute to enhanced brand awareness when you target beyond the high volume of head terms, going as far as incorporating the often ignored but profitable long tail keywords.
The right agency can position your brand as an authority in your niche by making you visible across all queries, creating trust with your target audience, and differentiating you from your competitors. In turn, this strategy establishes and strengthens your online brand presence and increases your brand’s visibility and recognition.
The ultimate benefit of working with a Shopify SEO agency is the delivery of long-term results and sustainable growth for your ecommerce business.
A strong SEO ecommerce strategy ensures your store maintains a competitive edge in the modern marketplace. We focus on continuous improvement and adaptation of your SEO strategy to remain relevant and competitive, adapting to changes in consumer behavior and market trends.
In addition to implementing effective SEO strategies, we help you establish a scalable and sustainable business model, allowing you to grow and expand your business according to your goals.
The benefits of using a Shopify SEO agency are many. We provide invaluable support in navigating the complexities of ecommerce SEO, from improved search rankings to enhanced user experiences. Partnering with a Shopify SEO agency like Area Ten is a strategic investment that can transform your store’s online presence and drive long-term success.
Partnering with a Shopify SEO agency brings multifaceted benefits, enhancing various aspects of ecommerce business performance and growth. Here are the key takeaways from the article:
Book your FREE SEO Fast Track with us today and see how we’ve transformed ecommerce businesses like yours.
Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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