Are you at the helm of a SaaS company, constantly navigating the complexities of online visibility? Does the challenge of distinguishing your SaaS solution in a saturated market keep you up at night? Perhaps you’re wrestling with how to leverage SEO to not only attract leads but convert them, considering the unique sales cycles and customer acquisition strategies inherent to the SaaS model.
We know that when it comes to SaaS, the detail is in the data. It’s about crafting a strategy that resonates with your unique product offerings, your market position, and your growth aspirations.
Whether it’s through meticulous keyword research tailored to SaaS terminologies or crafting engaging content that speaks directly to your target audience, the true potency of an SEO strategy lies in its consistent execution.
This is where a full-service digital marketing agency like Area Ten steps in, bridging the gap between strategic advice and actionable, results-driven implementation, geared to not just advise but actively drive your SEO journey.
Digital marketing for SaaS companies is unique because it requires a customized approach due to the intricacies of the SaaS business model and audience interest. SaaS SEO isn’t like regular SEO, which aims to catch as many leads as possible; instead, it focuses on defined targets that are often long-term, nurturing those leads through a complex sales cycle.
For SaaS companies, the target audience often overlaps with the B2B sector. This calls for a content strategy that’s as specialized as the clients they serve.
The SaaS sales cycle is about building relationships and establishing trust with clients over time. Consequently, SaaS SEO content strategies, such as those from a paid media agency or organic SEO agency, should be designed to nurture these relationships, providing a steady stream of educational and engaging content that guides potential customers through every stage of the sales funnel.
One way that SaaS SEO does this is through keyword research.
Keyword research in regular SEO refers to the identification and analysis terms and phrases that people use to search for topics through search engines. The goal of keyword research is to optimize content and improve visibility. This strategy aims to understand audience behavior, align content with user intent, and drive targeted traffic to a website or, for more refined approaches, specific pages.
An effective keyword research strategy goes beyond basic search terms and instead dives into technical and industry-specific language relevant to an informed audience. At Area Ten, we immerse ourselves in the language of our clients’ respective industries.
With keyword strategies aligned with user intent and industry terms, we ensure that our clients’ content speaks directly to their target audience’s needs and interests, establishing them as authorities.
As a SaaS SEO agency, we understand that our clients need content that highlights the features and benefits of their products, as well as educating and engaging their more discerning customers. Every piece of content we create is part of a holistic strategy that demonstrates the capabilities and advantages of a comprehensive SaaS SEO strategy.
There’s more to SaaS SEO than just being found these days. It’s about being recognized for the level of expertise and the value that the SaaS product can bring.
It’s important to know how users interact with your content, how long they stay, and whether their interactions lead to conversions. You can then refine SEO strategies constantly based on these insights, ensuring that your website content tangibly increases business value.
At Area Ten, we can help you create content that not only resonates with a professional audience but also showcases the full spectrum of your product’s capabilities. Our content strategy balances technical expertise with readability, making even the most complex solutions accessible through the end result.
We do this by going beyond traditional metrics like rankings and traffic. Rather, we define and measure success through engagement and retention—key indicators that more accurately reflect the state of a SaaS company’s online presence.
SaaS SEO unifies content, metrics, and technical finesse to fit with the unique rhythms of SaaS businesses. With that in mind, technical SEO contributes to the SaaS SEO strategy by addressing the structure of the SaaS platform itself and collecting information from multiple channels like live chat transcript reports, user feedback, and search engine analytics.
Area Ten’s approach to technical SEO encompasses a thorough analysis and optimization of your website’s infrastructure to pinpoint areas that could be improved upon or further developed for better sales funneling. A comprehensive SEO or website audit then supports and enhances your website’s foundation, providing a solid base for the other branches of your strategy.
When done right, SEO can significantly elevate the market position of a brand in the highly competitive world of SaaS.
As a programmatic SEO agency, our content strategies at Area Ten are intended to not only engage professionals but also emphasize the unique selling points of our clients’ products, ensuring they stand out from the competition. We do this through a Full Body SEO approach that makes the most of our proprietary platform, CMAX™.
CMAX leverages a combination of supervised and unsupervised machine learning models, reinforced learning algorithms, and swarm intelligence techniques to automate and optimize digital content creation and interlinking.
It also utilizes continuous micro-testing on live web pages to see how your custom SEO strategy is working. It also reallocates or redirects resources from top-ranking pages to support and elevate underperforming ones, leading to a more balanced and optimized portfolio.
SaaS platforms need more than just SEO to gain prominence online; they also need a partner who understands the nuances of their industry and the challenges they face. Area Ten is that partner, offering more than just the generic services of an SEO consultant but a collaborative effort to co-create value and scale new heights through SaaS SEO.
Our custom SEO strategies do more than just climb search rankings; they elevate your brand towards greater authority and relevance within your industry. With our finger on the pulse of technological advancements and a keen eye on the ever-evolving SEO landscape, we ensure that your growth potential is not just met but exceeded.
Every SaaS company is unique, and so should be its path to visibility and growth. At Area Ten, we’ve delivered scalable results for businesses like yours, and we’re eager to share how exactly we’ve been doing it and how it can be applied to your unique industry to drive accelerated growth.
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Positions added since the SEO Programme started in December 2021
YoY increase in SEO traffic
Increase in SEO revenue over a year
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
Sales revenue increase, delivering an SEO ROAS of 10.5
Position improvement in aggregate keyword rankings
YoY increase in SEO traffic
YoY sales revenue skyrocket in Credit and Identity products
In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings
Lead increase via 24/7 Live Chat Sales, boosting conversion rates
Top-10 positions added in a 5-year period
Organic traffic growth over a consistent 5-year period
Top Forex terms boosted to Top-3 rankings in just 2 months
Organic traffic boost within the first 4 months
Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels
Top-10 positions added in less than a year
Year-on-Year organic traffic increase in 10 months
Top-10 positions added in just 6 weeks
Growth in organic traffic over 2 years
Higher conversion rate from organic versus other digital channels
Organic traffic improvement over 3 years in B2B niche
Expansion in keyword rankings with dominant head terms
Surge in website traffic through targeted, strategic efforts
Average increase in leads from targeted pages
Monthly revenue growth due to successful SEO strategy
Increase in Top 10 rankings in 6 weeks
Growth in organic traffic over 2 years
ROI surge in 2 years, outperforming paid media
Increase in organic traffic within the first 6 weeks
Organic traffic increase within 12 months
Boost in organic leads over 12 months
Organic traffic boost in a year
Increase in organic revenue in a year
Increase in Organic visibility across target KWs
Increase in non-brand incremental traffic in a year
ROI surge in 1 year
Average increase in transactions over a year
Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.
Their ongoing support helped Prospa consistently achieve its targets over the years.
I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!
Nadav Linden – Head of Performance Marketing & Digital Partners
As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.
Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.
Rama Gudipudi – Head of SEO @ Domain
“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”
Adrian Mezzina, Schreuders
“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”
Tim Robinson – Digital Marketing Manager @ PACK & SEND
“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”
Jonathan Gavshon – Co-CEO @ Group Homes Australia
“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”
Tariq Shafei – Director of Online Learning @ Kirana Colleges
“We use AreaTen to drive more sales for our business.
AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.
The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”
Patrick Coghlan – CEO @ CreditorWatch
“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”
Dean Kim – Operations Manager @ Peace Lily
“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”
Raeleen Hooper – CMO @ Snap
“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:
– Non branded organic traffic increased by 261%
– Aggregate rankings improved by 293 positions”
Elvin Singh – Customer Acquisition Manager @ Firstmac
“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”
Andrew Grech – Partner @ Gordon Legal
“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”
Todd Alexander – National Marketing Manager @ Ray White
“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”
Joshua McNicol – General Manager APAC @ Eventbrite
“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.
Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”
Cammy Nguyen – Paid Marketing Manager @ Square
“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“
Lara Giovenale – Marketing Director @ The Proactiv Company
“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“
Nick St John – Head of SEO @ IAG
“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”
Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia
“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”
Dan Smith – Head of Digital Engagement @ Kmart
“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“
Carla Viera – Marketing Director @ Regus
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Combining full body SEO, hyper-optimisation techniques and our proprietary tech to get bigger results, faster.
Since 2014, we've helped hundreds of local and global businesses establish authority, win trust and scale with search.
We deliver faster and more substantial SEO results by adopting a content strategy that is not only tailored to the specific requirements of SaaS products but also executed at an impressively rapid scale.
This is made possible by using programmatic methods to generate content at scale, ensuring that we consistently build a larger and more dynamic critical mass of content compared to our competitors. This approach helps establish and maintain a high level of domain authority, given the importance of content freshness which is key to that.
Combining speed, scale, and strategic alignment in our content creation helps ensure that our clients are not only up to date with the latest SaaS SEO developments but are also leading the charge in their respective markets.
To be successful in SaaS SEO, our content strategy focuses on user engagement and retention. To ensure that your content resonates, engages, and converts, we balance depth with accessibility.
At Area Ten, we create content that reaches professionals while showcasing the capabilities of your SaaS product. We ensure that your content is not only SEO-optimized but also built for conversions.
Area Ten’s SEO strategies are designed to be complementary to your existing marketing efforts. We pride ourselves on our collaborative approach, focusing on understanding your brand, your offerings, and your goals.
Our strategies integrate both internal dynamics, such as your industry knowledge, and external factors, like customer behavior patterns. This integrative approach ensures that our SEO efforts complement and amplify your existing marketing strategies, creating a cohesive and powerful online presence.
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