How to Choose The Best Attorney SEO Agency

Discover how Area Ten’s SEO services are tailored for the competitive legal industry, focusing on ethical practices, customized strategies, and proven results.

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SEO for the Legal Industry

As a law professional in today’s increasingly digitalized world, you’ve likely wondered about enlisting the services of an attorney SEO agency. In essence, you may be looking for a partner and collaborator who can help your firm stand out in the face of serious competition, all while staying compliant with existing regulations.


To achieve such goals, a cookie-cutter approach just won’t do the trick. To ensure you build credibility and authority as a law professional, a standard paid media agency may not give you what you are looking for. You need an agency that can create a customized, actionable plan that delivers visible and sustainable results. 


Why Ethical SEO Practices are Crucial in Law


Ethical SEO practices keep you on the good side of search engine guidelines. These tactics are aimed at creating a better, more friendly user experience. If you have an agency that uses unethical practices, you are risking penalties, poor rankings, a bad reputation, and a loss of trust among clients.


Why a Tailored Approach Is Key


Speaking from experience, there is no ’one size fits all’ SEO strategy. You need a unique plan to give you that extra edge. Is your firm a family law specialist or a company dealing with intellectual property issues? The right SEO agency for attorneys will take these nuances into account when crafting your custom SEO strategy.


Top Features of an Attorney SEO Agency

Specialized Knowledge


In the legal industry, displaying proven expertise and authority is of utmost importance. In light of complex legal terminologies and market idiosyncrasies, the SEO agency you choose should understand these intricacies that are unique to the legal industry. This ensures your SEO strategy resonates with your target audience. 


At Area Ten, our expertise is coupled with our pioneering CMAX™ technology to devise compelling SEO campaigns for leading law firms.


Data Analytics


Data analytics are powerful because they can help track SEO performance compared to other marketing channels, generating incremental revenue for your firm. We place a strong emphasis on data analytics at Area Ten, leaving no stone unturned to help you identify and grab every SEO opportunity.


Full Body SEO Approach


A high-impact attorney SEO agency knows that link building and offsite optimization must work hand-in-hand. Our Full Body SEO approach coupled with AI-enabled alternatives at Area Ten, targets long-tail search terms along with head terms, outperforming traditional link-building methods by miles.


In essence, when it comes to attorney SEO, it’s essential to hire an agency that combines technological prowess, comprehensive analytics, and an innovative approach. Armed with these capabilities, any attorney firm will be well-positioned to outdo its competitors and command a dominant online presence.


Evaluating an SEO Agency for the Legal Field

As a decision-maker at your law firm, knowing how to evaluate an attorney SEO agency’s success can be pivotal in your choice of collaborator. Measuring SEO performance should never be an ambiguous process. One of the critical factors to consider is the agency’s capacity to provide clear, understandable analytics that accurately demonstrate SEO’s contribution to your firm’s revenue growth.


Establishing Current Ranking


Your starting point is integral to measuring success. Consider where your site currently ranks on search engine result pages (SERPs). This baseline will help compare the efficacy of the SEO strategies deployed and provide a means to measure the increase in organic traffic. Remember, however, to always analyze such increments relative to organic revenue.


Tracking Keyword Rankings and Lead Generation


An efficient attorney SEO agency should have an impactful strategy when it comes to keywords. They should not only focus on head terms but also explore longtail keywords, a strategy we at Area Ten aptly name ’Full Body SEO’.


This approach captures about 90% of the search opportunities that competitors frequently overlook. Keyword ranking improvements should be evident within six weeks, boasting an enviable rise in leads generated.


Monitoring Organic Traffic and Conversion Rates


While the success of an SEO strategy can be significantly measured by the increase it drives in organic traffic, this traffic must lead to conversion for it to be impactful. Always track this statistic relative to organic revenue for a comprehensive understanding.


Increasing User Engagement


Experience, Expertise, Authority, and Trust (E-E-A-T) are the foundations Google uses to gauge a webpage’s value. A successful SEO agency will leverage these factors to create content that enhances the user experience and engagement. AI-based alternatives can also deliver results faster and on a far more comprehensive scale.


Success goes beyond the strategies an agency offers to help escalate your practice’s digital footprint. It involves leveraging cutting-edge technology, such as Area Ten’s proprietary CMAX, to deliver impactful SEO results. This innovative, data-driven approach could be the game changer your law firm needs to rise above the competition and capture the lion’s share of digital opportunities.

Establishing Rapport with An SEO Agency

Making the First Connection


You’ll have to reach out, express your interest, and set the stage for what you aim to achieve with your unique business. Remember, the agency’s role is to complement your vision. Clear communication from the onset paves the way for a mutual understanding that yields results.


Setting Expectations


It’s critical to outline what you hope to achieve during your engagement with the SEO agency. Your objectives should be specific, achievable, relevant, and time-bound to allow our technology and expertise to deliver on their potential.


As an example, you might aim to increase your website traffic by 37.3% over the next quarter through our proprietary CMAX technology and tailored Full Body SEO approach.


Starting Analysis


The SEO agency will likely request access to your existing website analytics, social media metrics, and any other relevant data to understand your brand’s current standing. With us, expect an in-depth audit of your online footprint, which is an essential step to developing a strategy that targets longtail search terms along with head terms to maximize your online visibility.


Presenting a Roadmap


At this point, a comprehensive roadmap will be presented that details a strategy tailored to your business needs and objectives. This roadmap is a result of not just industry best practices, but also of our unique understanding of Google’s algorithms through machine learning and real-time testing. This innovation-driven approach makes the most of every SEO opportunity available.


Kicking Off the Partnership


Once the strategy and timelines are agreed upon, your journey toward SEO transformation truly begins. Collaborative check-ins, consistent reporting, and regular updates keep you well-informed of the progress.


Initiating contact with an SEO agency is about forging a collaborative partnership. The dialogue, expectations, and strategies are co-created, and our role as an attorney SEO agency is to make these strategies work, armed with technical sophistication, analytics, and innovative technology.

Key Points to Remember


  1. As a law practitioner, ethical law practices are essential to maintaining trust among clients as well as building authority and credibility from an SEO perspective. The right agency can provide a tailored approach that takes into account the specific nuances and regulations of the legal industry.
  2. An attorney SEO agency should possess specialized knowledge, proficiency in data analytics, a Full Body SEO approach, and AI-supported initiatives to optimize content and outperform traditional methods.
  3. To evaluate an SEO strategy’s success, your agency needs to determine current ranking, track lead generation and keyword ranking, monitor organic traffic and conversions, and drive user engagement.
  4. Forming a collaborative SEO partnership requires clear communication and expectations, an in-depth audit, a detailed and actionable roadmap, and consistent reporting and updates to seek further areas for growth.


Book your FREE SEO Performance Fast Track and witness improvements in just six weeks.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

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