5 Big Benefits Of Working With An SEO Agency For Attorneys

Let an SEO agency for attorneys, such as Area Ten, unlock your firm’s full potential with tailored strategies. Book your FREE SEO Performance Fast Track today!

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In today’s digital era, the importance of an SEO agency for attorneys cannot be overstated. In a field as cutthroat as law, where every firm is vying for attention, an organic SEO agency can give you a distinct edge over the competition. 


This is where Area Ten steps in. We are not just a digital marketing agency; we are your strategic partners who can help you establish your presence in the digital world. Law firms require an SEO strategy tailored to their unique market. As an SEO consultant for attorneys, we understand the ins and outs of the legal industry, enabling us to craft campaigns that speak directly to potential clients seeking legal services.


Read on for more in-depth information.

Understanding the Unique SEO Needs of Attorneys

One of the primary challenges in legal digital marketing is navigating the fine line between professional jargon and accessible communication. Potential clients are often searching for complex legal information in a language they can understand. 


It’s essential to strike a balance between using legal terms that define your expertise and ensuring that the content is approachable and comprehensible to the layperson. Another significant challenge is compliance with legal advertising standards. Law firms must adhere to strict ethical and legal guidelines in their marketing efforts. 


At Area Ten, we are well-versed in these regulations, ensuring that our SEO strategies enhance visibility while upholding the integrity and ethical standards of your practice.


So, how can your business benefit from working with an SEO agency for attorneys, like us at Area Ten?


Benefit 1: Customized SEO Strategies Tailored for Law Firms

By crafting customized SEO strategies that are as unique as the law firms we partner with, we ensure that the SEO strategy aligns perfectly with the firm’s philosophy, practice areas, and client demographics.


We start by conducting an in-depth analysis of your firm’s current online presence, target audience, and competitive landscape. This helps us identify the unique opportunities and challenges specific to your firm. 


We then use this information to develop a tailored SEO strategy, encompassing everything from keyword research and content creation to site architecture and user experience—all designed to resonate specifically with your target audience.

Benefit 2: Compliance with Legal Advertising Standards

The legal industry is governed by stringent advertising standards that dictate how law firms can promote their services. These regulations are designed to protect consumers and maintain the integrity of the legal profession. 


At Area Ten, we understand that SEO for law firms must extend beyond mere optimization for search engines. It involves a careful, meticulous approach that aligns with the ethical and legal standards of the industry.


Our team stays abreast of the latest developments in legal advertising regulations. We ensure that every aspect of our SEO practice, from keyword selection to content creation, adheres to these standards. 

Benefit 3: Enhanced Online Visibility and Client Acquisition

The ultimate goal of any SEO strategy is not just to rank higher on search engine results pages but to translate that visibility into tangible outcomes—more clients and a growing practice. 


At Area Ten, we employ a comprehensive SEO strategy that includes optimizing your website’s structure, improving content quality, and leveraging targeted keywords. This approach ensures that your firm appears at the top of search results for relevant queries, thereby increasing your visibility to potential clients actively seeking legal services.

Benefit 4: Integrating SEO with Overall Marketing Strategy

SEO, when aligned with other marketing channels, can enhance brand visibility, establish authority, and build trust among potential clients.


This integration involves ensuring that the messaging in your SEO content resonates with your brand’s voice across all other marketing platforms, be it social media, email campaigns, or traditional advertising. Consistency in messaging reinforces your brand identity, making your firm more memorable and trustworthy to prospective clients.


Leveraging Proprietary Technologies and Methodologies


The use of CMAX™ in our SEO process is a testament to our forward-thinking approach. This technology leverages machine learning and AI to create content that is not only SEO-friendly but also responsive to the changing dynamics of search engine algorithms. 


It ensures that our clients’ websites remain at the forefront of SEO, adapting in real-time to the latest trends and shifts in the digital landscape. Furthermore, our methodologies are not static. They evolve as the SEO and legal landscapes change. 

Benefit 5: Advanced Analytics and Performance Tracking

Area Ten employs state-of-the-art analytics tools to dive deep into the performance of your SEO campaigns. We meticulously track a variety of metrics, such as organic traffic, keyword rankings, click-through rates, and conversion rates. 


But our analysis goes beyond these surface-level metrics. We look into user behavior on your site, understanding how visitors interact with your content, which pages hold their attention, and what prompts them to take action. We employ A/B testing to compare different SEO strategies and understand what works best for your specific legal niche.

Take the Next Step Towards Digital Excellence

You’re only one consultation away from having a stronger and more impactful online presence. Partner with Area Ten and experience the transformative power of specialized legal SEO. Whether you’re looking to refine your existing online strategy or build a new one from the ground up, our team is ready to guide you every step of the way.


Don’t let your law firm get lost in the digital shuffle. Contact us today to book a consultation or learn more about how our tailored SEO strategies can make a definitive difference in your firm’s online success. It’s time to elevate your digital presence and let Area Ten help you achieve the recognition and growth your law firm deserves.


Inquire about our FREE SEO Performance Fast Track service to start seeing results in just six weeks.


Key Points to Remember


  • Tailored SEO Strategies for Law Firms. Customized SEO approaches are crucial for addressing the unique challenges and market niches of law firms.
  • Adherence to Legal Advertising Standards. Working with an SEO agency ensures that your firm’s online marketing complies with legal and ethical guidelines.
  • Increased Online Visibility and Client Engagement. Effective SEO strategies significantly enhance a law firm’s online presence, leading to more client inquiries and conversions.
  • SEO Integration with Overall Marketing Efforts. An SEO agency aligns SEO with a law firm’s broader marketing strategy for cohesive brand messaging and impact.
  • Utilization of Advanced Analytics for Strategy Refinement. At Area Ten, we use sophisticated analytics to continually optimize SEO strategies, improving search engine rankings and user engagement.
  • Access to Proprietary SEO Technologies and Methods: We, at Area Ten, offer cutting-edge tools and methodologies, such as Opus Machina, for advanced SEO optimization.
  • Comprehensive Digital Expertise Beyond SEO: Area Ten offers a full spectrum of digital marketing services, supporting all aspects of a law firm’s online growth and development.


Area Ten is dedicated to empowering your journey to digital success. Leveraging our expertise in SEO, paid media strategies, and programmatic content, we transform businesses into digital leaders, delivering superior results and setting new industry standards.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study


  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study


  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study


  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study


  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study


  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study


  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study


  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study


  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

What Our Clients Say

Area Ten have supported Prospa with top notch professional service, both in performance marketing and SEO.

Their ongoing support helped Prospa consistently achieve its targets over the years.

I speak for all stakeholders at Prospa, past and present, when I say we couldn’t have asked for a better partner in this space!

Nadav Linden – Head of Performance Marketing & Digital Partners

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”

Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Frequently Asked Questions (FAQs)

By ranking higher in search engine results for relevant legal queries, law firms can attract more qualified traffic to their websites. This leads to increased client inquiries and, ultimately, client acquisition. SEO also helps establish a law firm’s authority and expertise in their practice areas, building trust with potential clients.

The timeline for seeing tangible results from legal SEO varies depending on several factors, including the current online presence of the law firm, the competitiveness of the market, and the specific strategies implemented. 


At Area Ten, we can begin delivering results in just six weeks. However, remember that SEO is a long-term strategy, and ongoing efforts are required to maintain and improve results over time.

While we strive to achieve the best possible rankings for our clients, no ethical SEO agency can guarantee specific rankings due to the ever-changing nature of search engine algorithms. What we do guarantee at Area Ten is a commitment to employing the best practices and strategies in SEO to significantly improve your law firm’s online visibility and search engine performance.

Claim your FREE SEO Audit now