Top Ways A Shopify Ecommerce SEO Expert Can Help

Boost your ecommerce success with Shopify SEO: Learn about keyword relevance, on-page and mobile optimization, USPs, and the value of expert advice for growth.

Trusted By Start- Ups To Industry Leaders The World Over (22 years of Expertise > 130+ Professional > Global Experience)

Unveiling Opportunities with an SEO Expert

Are you an ecommerce business owner struggling to climb the ranks in search engine results? Do you find it challenging to attract more visitors and convert them into customers? Managing the SEO for your Shopify store can feel overwhelming, especially when generic SEO tactics don’t deliver the results you need. These concerns are widespread among digital entrepreneurs, and they highlight the importance of a tailored approach to SEO.

 

Recognizing the unique aspects of your business is crucial for effective SEO strategies. A Shopify ecommerce SEO expert should understand the specific needs and challenges of your online store. They delve into the intricacies of your business, ensuring that the strategies implemented resonate with your target audience and align with your brand values. 

 

While consultants can provide valuable insights, the key to SEO success lies in consistent execution, which is where a dedicated organization with the capabilities of a Shopify SEO agency can truly make a difference

 

Establishing the Keywords that Resonate 

 

Take a moment to ponder your online searches. Aren’t you more likely to click on results that mirror your search query? That’s not a coincidence; it’s smart SEO at work. 

 

This falls under the purview of a specialist Shopify SEO agency, one well-versed in the art of keyword relevance. Prioritizing both keywords with a high volume of searches and those in line with your audience’s intent can be a significant step toward making your business more visible online. 

 

Turning to On-Page Optimization 

 

Product pages are the pulse of your Shopify store. You want to entrust them to a technical SEO agency—a master at rising to Shopify’s unique SEO challenges. From refining your meta tags to tweaking your content structure, you shape the user’s journey and their perception of your brand. 

 

Embracing Mobile Optimization

 

Mobile optimization isn’t optional anymore—it’s an absolute must. Consider it from a user’s perspective: would you revisit a site that you found hard to navigate on your device? Not likely. This is another reason why enlisting an SEO agency experienced in creating streamlined mobile-accessible sites can help your Shopify store gain the advantage it needs.

The Significance of Masterful Keyword Strategy

From an SEO perspective, doing in-depth keyword research can make or break your ecommerce business. It’s not just about hitting those numbers. You want to be able to pick out the perfect keywords that echo your consumer’s intent. 

 

A well-planned keyword strategy can position your website higher in search results, enhancing visibility, driving organic traffic, and ultimately boosting converted sales. 

 

The Relevance of Keyword Search to Success

 

Ecommerce transactions are triggered by consumer searches. It’s this language that becomes your list of essential keywords. Hence, comprehensive keyword research is critical to recognizing the exact queries your potential customers are using. It’s not about guessing; it’s about understanding your users and what, why, and how they search. 

 

Correlating Keyword Strategy with Business Objectives

 

Choosing only the most frequent keywords won’t cut it. You need to align your keyword strategy with your business goals. 

 

By optimizing for keywords that resonate with your brand, products, and consumer intent, you drive relevant traffic from potential customers who are specifically searching for the products you offer. That’s how an effective keyword strategy can be the linchpin connecting your brand and your customer base.

 

Keyword Research Challenges in Ecommerce 

 

Keyword research comes with unique trials. Your website might have a broad range of products, which necessitates pertinent longtail keywords to capture conversions. Striking the balance between head terms and longtail keywords as a part of our Full Body SEO approach at Area Ten can encompass the 90% of search opportunities that are usually missed. 

 

Seasonality, trending products, and ever-changing consumer behavior also present another level of complexity. That’s what makes our proprietary technology, CMAX™, a game-changer. It uses machine learning and real-world testing to analyze Google’s algorithms, pinpoint specific SEO levers, and then put these insights into action to achieve speedy and scalable results.

 

Successful ecommerce SEO begins and ends with a well-conceived, expertly executed keyword strategy. However, it isn’t a “set and forget” tactic. It’s an ongoing strategy that needs constant refinement based on impeccable analytics. As a performance channel, it should deliver measurable incremental revenue akin to any other marketing channel. 

Why On-Page Optimization Matters

On-page optimization is the backbone of a successful SEO strategy, especially for ecommerce websites. It’s not just “icing on the cake” but the very foundation of driving organic traffic. Look at it this way—each web page is a different door to your brand. The better designed the door is, the more likely potential customers will walk through it.

 

Crucial for Ecommerce Success

 

Especially for ecommerce websites, robust on-page optimization can make a world of difference. A strategically set meta title tag, a cleverly crafted meta description, and attention-grabbing images and multimedia can play big roles in increasing your page’s visibility. These factors craft a compelling “snippet” that compels users to click when your page appears in the SERPs.

 

Furthermore, ecommerce websites typically deal with a higher volume of pages than most, with each product page requiring meticulous attention to detail for maximum SEO impact. 

 

Specific Solutions for Shopify

 

Large ecommerce platforms, like Shopify, require tailor-made solutions to optimize their SEO. Just as we at Area Ten customize our dedicated strategies for each client, the same principle applies to different platforms. 

 

For instance, Shopify has some great SEO features right out of the box, like automatic sitemap generation and easy editing of meta tags and descriptions. When used in tandem with our proprietary CMAX technology, you can significantly enhance your Shopify SEO.

 

Addressing the Finer Details

 

The technical aspects of on-page optimization shouldn’t be neglected. After all, it accounts for about 20% of the overall SEO performance. This involves optimizing the website’s load speed, ensuring mobile responsiveness, and implementing Schema markups.

 

Still, the technical aspects are just building blocks. Their job is to lay the groundwork for your content, which, as far as SEO goes, is still king.

The Importance of Mobile Optimization

In today’s digital marketplace, with mobile devices accounting for a sizable percentage of all online transactions, it becomes clear that mobile optimization should be prioritized.

 

Mobile Optimization in Modern Ecommerce

 

It’s no exaggeration to say that mobile optimization is shaping the future of ecommerce. It ensures a user-friendly experience, increases customer satisfaction, and eventually contributes to improved sales and growth prospects. 

 

More importantly, optimizing for mobile devices complements our robust SEO strategies. Why? Google has adopted a mobile-first index system, which means it considers the mobile version of your site to assess its relevance to users and rank it accordingly.

 

Embracing a Mobile-First Mindset 

 

At Area Ten, we strongly advocate for a mobile-first approach to ecommerce SEO. This isn’t just setting up simple device compatibility—we’re talking about creating an ecommerce experience that’s optimized for mobile from the ground up. 

 

From load speed and navigation to product displays and the checkout process, every aspect of the online shopping experience should be neat, fast, and easy on any handheld device. 

 

Tackling the Hurdles of Mobile Optimization

 

Mobile optimization requires technical expertise, an understanding of various mobile platforms, and a keen eye for user experience design. But we are always ready for a challenge in Area Ten. 

 

We utilize machine learning and real-world testing to optimize the mobile experience. We understand Google’s frequently changing algorithms and can audit your website for maximum visibility. This way, we ensure that your ecommerce business captures the lion’s share of market opportunities that your competitors may miss.

 

Mobile optimization is an integral part of our Full Body SEO approach. We capture broader search opportunities by tuning into longtail as well as head search terms to deliver results—fast. That’s how we build trusted, authoritative sites that convert that organic traffic into revenue.

USP Integration and Consultation

Why Unique Selling Propositions Matter

Emphasizing your USPs within your ecommerce SEO strategy differentiates your brand in an overcrowded marketplace. It puts the “you” in “unique.” This is the distinct promise your brand makes to its customers—the singular value you offer that sets you apart. 

By incorporating USPs into your SEO, you can craft a compelling narrative that propels prospects to act.

The Consultation Process  

Every successful SEO strategy begins with a thorough consultation process. It’s here that the magic begins. We take the time to understand your business model, dive deep into your industry dynamics, learn your competitive landscape, comprehend your customer personas, and, most importantly, shape those unique selling propositions. 

This helps us formulate an SEO strategy that aligns with your brand, captivates your target audience, and turns search traffic into paying customers.

Finding a Shopify Ecommerce SEO Expert

You might ask, “When should you engage a Shopify ecommerce SEO expert?” 

It’s the moment you realize that the stakes are high and that SEO isn’t merely about driving traffic to your website but transforming that traffic into tangible results. An ecommerce SEO specialist offers seasoned expertise, a nuanced understanding of Shopify’s platform, analytics mastery, and an appreciation of the fast-changing dynamics of ecommerce. 

Of course, not just any expert will do. You need someone who embraces your unique selling propositions, champions your vision, and is committed to co-creating sustainable success. Nothing less will do.

Key Points to Remember

  • There is a need for a Shopify SEO agency that understands the uniqueness of your product and develops bespoke strategies for your specific store, as a generic approach is insufficient in the competitive digital landscape.
  • Focus on selecting keywords that not only have a high search volume but also align with the intent of your target audience, which is crucial for enhancing online visibility and traffic.
  • Pay close attention to on-page optimization, especially for product pages, to improve the user experience and perception of your brand.
  • Prioritize optimizing your Shopify store for mobile devices, considering the dominance of mobile usage and Google’s mobile-first indexing.
  • Choose keywords that resonate with your brand and products, ensuring that the traffic drawn is relevant and potentially more convertible.
  • Implement a balanced approach to keyword research, combining both popular and longtail keywords to capture a wider audience.
  • Recognize on-page optimization as a fundamental element of your SEO strategy, crucial for driving organic traffic.
  • Integrate your unique selling propositions into your SEO strategy to stand out in the marketplace and convert traffic into customers.
  • Consider hiring a Shopify ecommerce SEO expert when you need to transform website traffic into effective results, especially someone who understands Shopify’s intricacies and aligns with your business vision.

Improving your SEO doesn’t have to be a daunting endeavor. Partner with us, and you’ll benefit from the experience of a team known for delivering results. We’ve successfully propelled businesses like yours to scalable growth and are eager to share our knowledge with you.

Get your FREE SEO Performance Fast Track and start seeing results in just six weeks.

Case Study

Revs Check

  • 238

    Positions added since the SEO Programme started in December 2021

  • 78%

    YoY increase in SEO traffic

  • 29%

    Increase in SEO revenue over a year

Case Study

CarHistory

  • 172

    Position improvement in aggregate keyword rankings

  • 23%

    YoY increase in SEO traffic

  • 23%

    Sales revenue increase, delivering an SEO ROAS of 10.5

Case Study

Equifax

  • 419

    Position improvement in aggregate keyword rankings

  • 64%

    YoY increase in SEO traffic

  • 215%

    YoY sales revenue skyrocket in Credit and Identity products

Case Study

Quicken India

  • In just 3 months, QuickBooks India's priority terms ascended into the top 10 search engine rankings

Case Study

Snap Printing

  • 887%

    Lead increase via 24/7 Live Chat Sales, boosting conversion rates

  • 2,400

    Top-10 positions added in a 5-year period

  • 36.9%

    Organic traffic growth over a consistent 5-year period

Case Study

Learn To Trade Australia

  • 20

    Top Forex terms boosted to Top-3 rankings in just 2 months

  • 63.1%

    Organic traffic boost within the first 4 months

  • 90.5%

    Cheaper CPA achieved for forex course sign-ups in 4 months from Organic vs Paid channels

Case Study

Loans.com.au

  • 438

    Top-10 positions added in less than a year

  • 422%

    Year-on-Year organic traffic increase in 10 months

Case Study

Prezzee

  • 133

    Top-10 positions added in just 6 weeks

  • 747%

    Growth in organic traffic over 2 years

  • 303%

    Higher conversion rate from organic versus other digital channels

Case Study

eFax

  • 198%

    Organic traffic improvement over 3 years in B2B niche

  • 243%

    Expansion in keyword rankings with dominant head terms

Case Study

Pack and Send

  • 178%

    Surge in website traffic through targeted, strategic efforts

  • 91%

    Average increase in leads from targeted pages

  • 86%

    Monthly revenue growth due to successful SEO strategy

Case Study

BoozeBud

  • 153%

    Increase in Top 10 rankings in 6 weeks

  • 501%

    Growth in organic traffic over 2 years

  • 945%

    ROI surge in 2 years, outperforming paid media

Case Study

Marketplacer

  • 30%

    Increase in organic traffic within the first 6 weeks

  • 401%

    Organic traffic increase within 12 months

  • 453%

    Boost in organic leads over 12 months

Case Study

Peace Lilly

  • 35%

    Organic traffic boost in a year

  • 37%

    Increase in organic revenue in a year

  • 440%

    Increase in Organic visibility across target KWs

Case Study

MeetAlfred

  • 3881%

    Increase in non-brand incremental traffic in a year

  • 420%

    ROI surge in 1 year

  • 52%

    Average increase in transactions over a year

As the former Head of SEO at Fairfax, Domain, I had the opportunity to collaborate with Jeremy on several projects, and the experience was nothing short of exceptional.

Area Ten’s ability to adapt to the ever-changing algorithms made a significant impact on our digital footprint. Their tailored strategies not only improved our visibility but also enhanced the user experience across our platforms.

Rama Gudipudi – Head of SEO @ Domain

“Our integrated SEO & PPC partnership with Area Ten has delivered incremental traffic and leads for our business. We are able to maximise our coverage on the search engines to effectively guide prospects to our website and generate cost-effective leads. On top of this, Area Ten also helps manage our live chat to drive incremental leads further.”

Adrian Mezzina, Schreuders

“Our SEO traffic and leads has continued to increased YoY and MoM since we started working with Area Ten over 2 years ago. SEO has become very important sales generation channel for PACK & SEND.”

Tim Robinson – Digital Marketing Manager @ PACK & SEND

“The GreeChat team has been excellent with providing a live chat service for our business. They have been responsive to our requests and willing to train their team to understand our offering. I would recommend them to any business wanting to have a 24/7 chat service on their website.”

Jonathan Gavshon – Co-CEO @ Group Homes Australia

“Earlier, we had used another live chat provider who could not help us with live chat leads attribution. We have been using Greechat for almost 4 years now with end to end lead tracking provided to us. The Greechat team is very easy to work with and love that the team is so responsive and willing to help. It is a great feeling knowing we have support right there with us and can ask them a question at any point. Hands down the most responsive and knowledgeable live chat providers I have ever used.”

Tariq Shafei – Director of Online Learning @ Kirana Colleges

“We use AreaTen to drive more sales for our business.

AreaTen supports us by providing actionable, valuable, and real-time insights as we work with the customers who depend on our information.

The team makes it easy to understand the data without having to be an online marketing expert, They have helped us every step of the way — from setting up campaigns to figuring out how best to analyse results. I recommend AreaTen to anyone looking to grow their online sales.”

Patrick Coghlan – CEO @ CreditorWatch

“We have had the pleasure of working with AreaTen for more than a year, and we can confidently say that they are among the best SEO companies we have ever worked with. Their expertise in search engine optimization has significantly contributed to our online visibility and increased traffic to our website. AreaTen’s team is knowledgeable, responsive, and dedicated to achieving results. Their attention to detail and ability to communicate complex technical concepts in a clear and concise manner is truly impressive. We highly recommend AreaTen to any business looking for top-quality SEO services.”

Dean Kim – Operations Manager @ Peace Lily

“We have been working with Area Ten for nearly three years and their knowledge and expertise has had a significant positive impact in helping evolve Snap’s digital marketing strategy. They are proactive with new initiatives and ideas that are aligned to Snap’s Transformation Strategy, ensuring we are in sync with the fast changing digital marketing space. The transparency that the Area Ten team provides in their reporting gives clarity on the ROI from the different initiatives undertaken. They are also willing to adapt to our individual requirements as well as challenge our thought process. It is this partnership with Area Ten that makes them our most valued resource as part of our agency roster.”

Raeleen Hooper – CMO @ Snap

“It’s been great to work with the team at Area Ten on performance based SEO model. We liked the structured approach they took to understanding our requirements and making recommendations around what we needed to do in conjunction with them. They were always available to provide expert advice and feedback around changes we were making. It was amazing to see results within the space of 2 months. Listed below are some of the results that were achieved since the start of the programme and Area Ten team have exceeded our expectations:

– Non branded organic traffic increased by 261%

– Aggregate rankings improved by 293 positions”

Elvin Singh – Customer Acquisition Manager @ Firstmac

“The Area Ten team has helped us to improve leads and visitor to conversion rates across a number of our channels. For example beyond just driving higher quality website traffic they also managed to improve the online enquiry rate by over 3x through form and page design changes. Area Ten’s experience has added enormous value to our website optimisation activity. They haven’t hidden behind jargon and consistently provide valuable learnings and input with how the various online marketing channels work synergistically together, ensuring our analytics is setup in such a way that we can properly track the true ROI for each channel.”

Andrew Grech – Partner @ Gordon Legal

“We worked with the Area Ten team on Paid Search, they handle all the paid search build, campaign implementation, and tracking set up to ensure we can track leads for all our Franchises which is amazing so we can move fast. I highly recommend Area Ten services. The support is A+, and whenever we’ve had questions, all issues are resolved or we’re provided hand-holding almost immediately.”

Todd Alexander – National Marketing Manager @ Ray White

“Area Ten was a key partner for Eventbrite in Asia-Pacific as we expanded our performance marketing into Singapore and Hong Kong. Their team was with us every step of the way as we developed our strategy to implement new Adwords and Display Network campaigns as Eventbrite’s platform was launched into new markets. We saw over 34% YoY growth in conversions from Singapore alone as a result of the advice, guidance and implementation that the Area 10 team completed, alongside significant improvements in click-thru rates, competitive bidding and cost per conversion. I would recommend their services to any business looking to rapidly accelerate growth through performance marketing.”

Joshua McNicol – General Manager APAC @ Eventbrite

“To help businesses simplify their retail operations, Square needs to be there for customers at the right time with the right information.

Area Ten has helped us with this over the last 5 years, delivering growth in sales through paid search and helping us unlock our growth potential. The team has always delivered expert advice and has been adaptable and reliable in maximising sales. Area Ten is a great partner to have on this journey.”


Cammy Nguyen – Paid Marketing Manager @ Square

“Proactiv as a brand has been built on the strength of its product as well as the effectiveness of its direct marketing. We have worked with Area Ten for almost 4 years. Their level of attention to the needs of the business have been of a consistently high quality. While we initially engaged them to help with our SEO this expanded to other aspects of our digital marketing given their ability to provide an integrated solution more robust than others we could find in the market. As a digital performance company that delivers they are firmly aligned with our ROI culture. We highly recommend them as a trusted advisor and partner for any performance driven organisation.“

Lara Giovenale – Marketing Director @ The Proactiv Company

“We’ve been working with Area Ten for over 3 years. They’ve delivered consistently for us across multiple brands in an extremely tough market vertical and operating environment. I’m ex-agency and have dealt with lots of others in the space and what Jeremy and his team do is unique and effective. Great guys to work with.“

Nick St John – Head of SEO @ IAG

“Area Ten has supported Zurich with a strong Paid Search and Social Media strategy, driving cost effectives leads and sales revenue for the last 5 years. The team understands our business and proactively seeks new initiatives and optimizations that are in line with our business goals. I would recommend Area Ten to any company looking to expand its online presence and revenue in a competitive industry like ours.”

Julie McCormack – Head of Strategy & Distribution, Direct Insurance @ Zurich Australia

“The impact the Area Ten have made to Kmart has been significant – helping to establish SEO as a function and supporting Parmiss on getting us up to scratch. We would not be where we are now without your assistance.”

Dan Smith – Head of Digital Engagement @ Kmart

“The Area Ten team have consistently delivered across the initiatives we have engaged them in. We were impressed from the start when they were able to deliver SEO results within a month where our previous agencies struggled for more than a year. Our work with them has expanded since then given they constantly innovate in line with needs of our business, delivering strong returns from what we invest which is why they are a key partner for us and why I thoroughly recommend them.“

Carla Viera – Marketing Director @ Regus

Claim your FREE SEO Audit now